Top Salesforce Pardot Alternatives and Competitors
Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.
Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.
Common Features
Lead and Contact Categorization | Interaction Planning | Prospect Tracking | Omni-Channel Communication Tracking | Lead Distribution | Lead Scoring | Lead Generation | Mobile | Data Ingestion and Interoperability | Analytics and Reporting
8.0
Composite
Score
+88
Emotional
Footprint
41
Reviews
Best Alternatives and Competitors to Salesforce Pardot
Compare how Salesforce Pardot stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.
![](https://cdn-public.softwarereviews.com/production/favicons/offerings/6899/original/HubSpot_fav.png)
HubSpot
HubSpot Sales Hub
9.0
Composite
Score
+93
Emotional
Footprint
128
Reviews
Reviews Say
Compared to Salesforce Pardot, HubSpot Sales Hub is:
More Inspiring
More Innovative
Better at Training
Easier to Customize
Easier to Implement
Better at Support
Easy-to-adopt sales software that leverages AI to build pipelines and close deals. Hubspot Sales Hub eliminates friction by bringing all your tools and data together on one easy-to-use, powerful CRM platform your whole team will love. Sales Hub empowers sales teams to index on quality over quantity. It equips them with both the connected tools they need to regain productivity and the context they need to deepen customer connections.
![](https://cdn-public.softwarereviews.com/production/favicons/offerings/1082/original/ezgif.com-gif-maker_(12).png)
Pipedrive
Pipedrive
8.9
Composite
Score
+93
Emotional
Footprint
107
Reviews
Reviews Say
Compared to Salesforce Pardot, Pipedrive is:
More Inspiring
More Innovative
Easier to Customize
Easier to Implement
More Respectful
Better at Integrating
Pipedrive is a CRM platform developed from the salesperson’s point of view. Inspired by proven methods of experienced sales people, Pipedrive engineers developed a platform that helps salespeople and teams focus on learning and repeating their most effective process to close deals. By bringing together the tools and data, the platform focuses sales professionals on fundamentals to advance deals through their pipelines.
![](https://cdn-public.softwarereviews.com/production/favicons/offerings/797/original/salesforce-icon.png)
Salesforce.com Inc
Salesforce Sales Cloud Enterprise
8.8
Composite
Score
+90
Emotional
Footprint
183
Reviews
Reviews Say
Compared to Salesforce Pardot, Salesforce Sales Cloud Enterprise is:
More Innovative
More Inspiring
Easier to Customize
Better at Training
Better at Integrating
Less Caring
The all-new Sales Cloud CRM software allows you to be more efficient, more productive, more everything than ever before as it allows you to close more deals, accelerate productivity, get more leads and make more insightful decisions.
![](https://cdn-public.softwarereviews.com/production/favicons/offerings/433/original/Zoho_fav.png)
Zoho
Zoho CRM
8.8
Composite
Score
+90
Emotional
Footprint
114
Reviews
Reviews Say
Compared to Salesforce Pardot, Zoho CRM is:
More Innovative
Easier to Customize
Easier to Implement
More Transparent
More Inspiring
Better at Training
Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers. Zoho CRM is an online customer relationship management software for managing your sales, marketing, support in a single system. Zoho CRM helps businesses of all sizes build excellent customer relationships, with features like an inbuilt AI sales assistant, sales pipeline management, marketing automation, analytics, and more.
![](https://cdn-public.softwarereviews.com/production/favicons/offerings/4965/original/imageedit_2_5367035646.png)
monday.com
monday.com
8.8
Composite
Score
+91
Emotional
Footprint
71
Reviews
Reviews Say
Compared to Salesforce Pardot, monday.com is:
More Innovative
More Inspiring
More Transparent
Easier to Implement
Easier to Customize
Less Caring
A tool that works for you, Not the other way around. monday.com is a tool that transforms the way teams work together. Our mission is to help teams build a culture of transparency, empowering everyone to achieve more and be happier at work. We're obsessed with building an excellent product, and our goal is to create a tool that people will love to use—one that’s fast, beautiful, responsive, and makes your life easier.
![](https://cdn-public.softwarereviews.com/production/favicons/offerings/9744/original/2_mTT1cn5NjCgGUBOJOF9RhA_2x_(1).png)
Salesforce.com Inc
Salesforce Sales Cloud Professional
8.3
Composite
Score
+92
Emotional
Footprint
16
Reviews
Reviews Say
Compared to Salesforce Pardot, Salesforce Sales Cloud Professional is:
More Innovative
More Inspiring
More Transparent
Easier to Implement
Less Efficient
Less Caring
The all-new Sales Cloud CRM software allows you to be more efficient, more productive, more everything than ever before as it allows you to close more deals, accelerate productivity, get more leads and make more insightful decisions.
![](https://cdn-public.softwarereviews.com/production/favicons/offerings/7421/original/adobe_icon_(3).png)
Adobe Systems
Adobe Marketo Engage
8.2
Composite
Score
+91
Emotional
Footprint
21
Reviews
Reviews Say
Compared to Salesforce Pardot, Adobe Marketo Engage is:
Easier to Customize
More Innovative
More Inspiring
Easier to Implement
Better at Training
Less Caring
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
![](https://cdn-public.softwarereviews.com/production/favicons/offerings/798/original/cebca6f7-13d3-4a64-be45-78a2f1504817microsoft_favicon.png)
Microsoft Corporation
Microsoft Dynamics 365 Sales Enterprise
8.1
Composite
Score
+89
Emotional
Footprint
29
Reviews
Reviews Say
Compared to Salesforce Pardot, Microsoft Dynamics 365 Sales Enterprise is:
More Inspiring
More Innovative
More Transparent
Better at Training
Less Reliable
Less Caring
Dynamics 365 Sales is an adaptive selling solution that helps your sales team navigate the realities of modern selling. At the center of the solution is an adaptive, intelligent system—prebuilt and ready to go—that actively monitors myriad signals and distills them into actionable insights. Ideal for enterprises that need a sales automation solution with contextual insights and advanced customization capabilities. With Sales Enterprise, your sales organization can automate the sales process from lead to cash, run marketing campaigns, enforce best practices, collaborate with customers, and much more.
![](https://cdn-public.softwarereviews.com/production/favicons/offerings/8741/original/62a096e9c8796a42e0a62c87.png)
Creatio
Creatio Sales
8.0
Composite
Score
+93
Emotional
Footprint
12
Reviews
Reviews Say
Compared to Salesforce Pardot, Creatio Sales is:
More Inspiring
More Innovative
Better at Training
Easier to Customize
More Efficient
More Respectful
Creatio provides tools to efficiently manage a complete sales cycle, from generating and nurturing leads to the successful closure of deals. Efficiently manage sales processes of any complexity. Get a comprehensive view of your customer profile and tailor engagement to keep relationships on track with Creatio Sales Analyze the customer database to identify the top clients that can fuel your company’s growth.
![](https://cdn-public.softwarereviews.com/production/favicons/offerings/7835/original/Keap.png)
Keap
Keap
7.9
Composite
Score
+89
Emotional
Footprint
22
Reviews
Reviews Say
Compared to Salesforce Pardot, Keap is:
More Innovative
More Inspiring
Better at Training
Better at Support
Easier to Implement
Less Efficient
Keap is an all-in-one CRM and sales & marketing automation platform designed to grow your business. House all your client activity and communications in one place. Keap helps you create growth, profit and freedom with software that automates your entire business — from email follow-up to team task management. Plus, you get implementation services and expert strategy consulting to get you going from day one.
![](https://cdn-public.softwarereviews.com/production/favicons/offerings/6490/original/logo652.png)
Copper
Copper
7.9
Composite
Score
+90
Emotional
Footprint
20
Reviews
Reviews Say
Compared to Salesforce Pardot, Copper is:
More Inspiring
Easier to Implement
Better at Integrating
More Innovative
Easier to Customize
Easier to Use
A Google-recommended CRM, Copper integrates and works seamlessly with your Gmail, Calendar and Drive so you never have to switch tabs to add contacts, track emails, find files and manage tasks in your marketing and sales process.
![](https://cdn-public.softwarereviews.com/production/favicons/offerings/6582/original/Freshworks_fav.png)
Freshworks
Freshsales
7.7
Composite
Score
+93
Emotional
Footprint
17
Reviews
Reviews Say
Compared to Salesforce Pardot, Freshsales is:
More Inspiring
More Innovative
Easier to Implement
Easier to Customize
More Efficient
Less Caring
Freshsales provides a solution which allows you to make calls, send emails, schedule tasks and book meetings all from within the platform, enabling more sales throughout the process. Communicate with relevant context, personalize follow-ups, and automate routine tasks with Freshsales.
![](https://cdn-public.softwarereviews.com/production/favicons/offerings/9708/original/Lean-Data-logo.png)
LeanData
LeanData
7.7
Composite
Score
+89
Emotional
Footprint
26
Reviews
Reviews Say
Compared to Salesforce Pardot, LeanData is:
More Innovative
Easier to Customize
More Inspiring
Better at Support
More Respectful
Better at Integrating
LeanData is a Salesforce-native solution that connects the right data, tools, and people at each step in the buyer journey. Seamless integration with your revenue tech stack links data and context so that you never lose track of a lead, opportunity, or account.
![](https://cdn-public.softwarereviews.com/production/favicons/offerings/542/original/ezgif.com-gif-maker_(17).png)
Act-On Software
Act-On
7.6
Composite
Score
+92
Emotional
Footprint
13
Reviews
Reviews Say
Compared to Salesforce Pardot, Act-On is:
More Innovative
More Inspiring
More Respectful
Easier to Customize
Less Reliable
Less Caring
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose. Act-On’s marketing automation is designed to increase customer engagement, convert more leads, and support you in delivering exceptional value at every stage of the customer journey.
![](https://cdn-public.softwarereviews.com/production/favicons/offerings/8743/original/leadsquared-icon-filled__1_-removebg-preview.png)
LeadSquared Inc
LeadSquared
7.1
Composite
Score
+84
Emotional
Footprint
26
Reviews
Reviews Say
Compared to Salesforce Pardot, LeadSquared is:
More Inspiring
Less Transparent
Harder to Use
Less Caring
Worse at Training
Harder to Customize
LeadSquared is a marketing automation and sales execution platform that helps businesses increase their closures, manage their pipelines, and attribute their ROI accurately and completely - to people, marketing activities, lead sources, products, and locations. Reduced lead leakage, automated marketing and sales processes, complete sales tracking, and a CRM platform that guides sales teams about their actions – are some of the benefits that people have realized after using the platform.
![](https://cdn-public.softwarereviews.com/production/favicons/offerings/1062/original/unnamed_(14).png)
Apptivo Inc
Apptivo CRM
6.6
Composite
Score
+73
Emotional
Footprint
11
Reviews
Reviews Say
Compared to Salesforce Pardot, Apptivo CRM is:
Less Reliable
Harder to Use
Less Efficient
Harder to Implement
Worse at Training
Less Caring
A simple online CRM system to store contacts, reminders, files, and communication history. If your business grows and you need more apps, feel free to add them from the App Store at anytime. Manage your sales pipeline, stay on top of employee activities, and close more deals. Track your sales and easily convert them into invoices to get paid quickly.
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