Lead Management
Top Salesforce Pardot Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

8.0

Composite
Score

+88

Emotional
Footprint

41

Reviews

Best Alternatives and Competitors to Salesforce Pardot

Compare how Salesforce Pardot stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

HubSpot

HubSpot Sales Hub

9.0

Composite
Score

+93

Emotional
Footprint

128

Reviews

Reviews Say

Compared to Salesforce Pardot, HubSpot Sales Hub is:

More Inspiring

More Innovative

Better at Training

Easier to Customize

Easier to Implement

Better at Support

Pipedrive

Pipedrive

8.9

Composite
Score

+93

Emotional
Footprint

107

Reviews

Reviews Say

Compared to Salesforce Pardot, Pipedrive is:

More Inspiring

More Innovative

Easier to Customize

Easier to Implement

More Respectful

Better at Integrating

Salesforce.com Inc

Salesforce Sales Cloud Enterprise

8.8

Composite
Score

+90

Emotional
Footprint

183

Reviews

Reviews Say

Compared to Salesforce Pardot, Salesforce Sales Cloud Enterprise is:

More Innovative

More Inspiring

Easier to Customize

Better at Training

Better at Integrating

Less Caring

Zoho

Zoho CRM

8.8

Composite
Score

+90

Emotional
Footprint

114

Reviews

Reviews Say

Compared to Salesforce Pardot, Zoho CRM is:

More Innovative

Easier to Customize

Easier to Implement

More Transparent

More Inspiring

Better at Training

monday.com

monday.com

8.8

Composite
Score

+91

Emotional
Footprint

71

Reviews

Reviews Say

Compared to Salesforce Pardot, monday.com is:

More Innovative

More Inspiring

More Transparent

Easier to Implement

Easier to Customize

Less Caring

Salesforce.com Inc

Salesforce Sales Cloud Professional

8.3

Composite
Score

+92

Emotional
Footprint

16

Reviews

Reviews Say

Compared to Salesforce Pardot, Salesforce Sales Cloud Professional is:

More Innovative

More Inspiring

More Transparent

Easier to Implement

Less Efficient

Less Caring

Adobe Systems

Adobe Marketo Engage

8.2

Composite
Score

+91

Emotional
Footprint

21

Reviews

Reviews Say

Compared to Salesforce Pardot, Adobe Marketo Engage is:

Easier to Customize

More Innovative

More Inspiring

Easier to Implement

Better at Training

Less Caring

Microsoft Corporation

Microsoft Dynamics 365 Sales Enterprise

8.1

Composite
Score

+89

Emotional
Footprint

29

Reviews

Reviews Say

Compared to Salesforce Pardot, Microsoft Dynamics 365 Sales Enterprise is:

More Inspiring

More Innovative

More Transparent

Better at Training

Less Reliable

Less Caring

Creatio

Creatio Sales

8.0

Composite
Score

+93

Emotional
Footprint

12

Reviews

Reviews Say

Compared to Salesforce Pardot, Creatio Sales is:

More Inspiring

More Innovative

Better at Training

Easier to Customize

More Efficient

More Respectful

Keap

Keap

7.9

Composite
Score

+89

Emotional
Footprint

22

Reviews

Reviews Say

Compared to Salesforce Pardot, Keap is:

More Innovative

More Inspiring

Better at Training

Better at Support

Easier to Implement

Less Efficient

Copper

Copper

7.9

Composite
Score

+90

Emotional
Footprint

20

Reviews

Reviews Say

Compared to Salesforce Pardot, Copper is:

More Inspiring

Easier to Implement

Better at Integrating

More Innovative

Easier to Customize

Easier to Use

Freshworks

Freshsales

7.7

Composite
Score

+93

Emotional
Footprint

17

Reviews

Reviews Say

Compared to Salesforce Pardot, Freshsales is:

More Inspiring

More Innovative

Easier to Implement

Easier to Customize

More Efficient

Less Caring

LeanData

LeanData

7.7

Composite
Score

+89

Emotional
Footprint

26

Reviews

Reviews Say

Compared to Salesforce Pardot, LeanData is:

More Innovative

Easier to Customize

More Inspiring

Better at Support

More Respectful

Better at Integrating

Act-On Software

Act-On

7.6

Composite
Score

+92

Emotional
Footprint

13

Reviews

Reviews Say

Compared to Salesforce Pardot, Act-On is:

More Innovative

More Inspiring

More Respectful

Easier to Customize

Less Reliable

Less Caring

LeadSquared Inc

LeadSquared

7.1

Composite
Score

+84

Emotional
Footprint

26

Reviews

Reviews Say

Compared to Salesforce Pardot, LeadSquared is:

More Inspiring

Less Transparent

Harder to Use

Less Caring

Worse at Training

Harder to Customize

Apptivo Inc

Apptivo CRM

6.6

Composite
Score

+73

Emotional
Footprint

11

Reviews

Reviews Say

Compared to Salesforce Pardot, Apptivo CRM is:

Less Reliable

Harder to Use

Less Efficient

Harder to Implement

Worse at Training

Less Caring

Most Popular Salesforce Pardot Comparisons