Lead Management
Top Salesforce Pardot Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

7.9

Composite
Score

+88

Emotional
Footprint

43

Reviews

Best Alternatives and Competitors to Salesforce Pardot

Compare how Salesforce Pardot stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

HubSpot

HubSpot Sales Hub

9.0

Composite
Score

+92

Emotional
Footprint

163

Reviews

Reviews Say

Compared to Salesforce Pardot, HubSpot Sales Hub is:

More Inspiring

More Innovative

Easier to Customize

Better at Training

Easier to Implement

Easier to Use

Pipedrive

Pipedrive

8.9

Composite
Score

+94

Emotional
Footprint

116

Reviews

Reviews Say

Compared to Salesforce Pardot, Pipedrive is:

More Inspiring

More Innovative

Easier to Customize

More Efficient

More Respectful

More Transparent

Salesforce.com Inc

Salesforce Sales Cloud

8.9

Composite
Score

+91

Emotional
Footprint

213

Reviews

Reviews Say

Compared to Salesforce Pardot, Salesforce Sales Cloud is:

More Innovative

More Inspiring

Easier to Customize

Better at Training

Better at Integrating

Less Caring

Zoho

Zoho CRM

8.8

Composite
Score

+91

Emotional
Footprint

140

Reviews

Reviews Say

Compared to Salesforce Pardot, Zoho CRM is:

More Innovative

Easier to Customize

More Inspiring

Easier to Implement

More Transparent

Less Respectful

monday.com

monday.com

8.8

Composite
Score

+91

Emotional
Footprint

80

Reviews

Reviews Say

Compared to Salesforce Pardot, monday.com is:

More Innovative

More Inspiring

More Transparent

Easier to Customize

More Efficient

Less Caring

Microsoft Corporation

Microsoft Dynamics 365 Sales Enterprise

8.3

Composite
Score

+90

Emotional
Footprint

36

Reviews

Reviews Say

Compared to Salesforce Pardot, Microsoft Dynamics 365 Sales Enterprise is:

More Innovative

More Inspiring

More Transparent

Easier to Customize

Easier to Implement

Less Caring

Zendesk

Zendesk Sell

8.2

Composite
Score

+100

Emotional
Footprint

14

Reviews

Reviews Say

Compared to Salesforce Pardot, Zendesk Sell is:

More Inspiring

More Innovative

Easier to Customize

More Transparent

Easier to Implement

More Efficient

Adobe Systems

Adobe Marketo Engage

8.2

Composite
Score

+91

Emotional
Footprint

23

Reviews

Reviews Say

Compared to Salesforce Pardot, Adobe Marketo Engage is:

More Innovative

More Inspiring

Easier to Customize

Better at Integrating

Less Caring

Harder to Use

Salesforce.com Inc

Salesforce Sales Cloud Professional

8.1

Composite
Score

+89

Emotional
Footprint

19

Reviews

Reviews Say

Compared to Salesforce Pardot, Salesforce Sales Cloud Professional is:

More Innovative

More Inspiring

More Respectful

Easier to Customize

Less Efficient

Less Caring

Creatio

Creatio Sales

8.0

Composite
Score

+93

Emotional
Footprint

13

Reviews

Reviews Say

Compared to Salesforce Pardot, Creatio Sales is:

More Inspiring

More Innovative

Better at Training

More Efficient

Easier to Customize

More Respectful

Freshworks Inc.

Freshsales

8.0

Composite
Score

+96

Emotional
Footprint

20

Reviews

Reviews Say

Compared to Salesforce Pardot, Freshsales is:

More Inspiring

More Innovative

Easier to Customize

Easier to Implement

More Efficient

Better at Integrating

Copper

Copper

7.9

Composite
Score

+90

Emotional
Footprint

21

Reviews

Reviews Say

Compared to Salesforce Pardot, Copper is:

More Inspiring

More Innovative

Better at Integrating

Easier to Implement

Less Reliable

Worse at Support

Keap

Keap

7.8

Composite
Score

+88

Emotional
Footprint

22

Reviews

Reviews Say

Compared to Salesforce Pardot, Keap is:

More Innovative

More Inspiring

Better at Training

More Reliable

Better at Support

Less Efficient

LeanData

LeanData

7.7

Composite
Score

+90

Emotional
Footprint

28

Reviews

Reviews Say

Compared to Salesforce Pardot, LeanData is:

More Innovative

Easier to Customize

More Inspiring

Better at Support

More Respectful

More Reliable

Act-On Software

Act-On

7.7

Composite
Score

+93

Emotional
Footprint

15

Reviews

Reviews Say

Compared to Salesforce Pardot, Act-On is:

More Innovative

More Inspiring

Easier to Customize

More Respectful

Less Reliable

Less Caring

Sage Group

Sage CRM

7.6

Composite
Score

+94

Emotional
Footprint

10

Reviews

Reviews Say

Compared to Salesforce Pardot, Sage CRM is:

More Inspiring

More Innovative

More Caring

Easier to Customize

More Transparent

Less Reliable

CloudTask

CloudTask

7.3

Composite
Score

+81

Emotional
Footprint

18

Reviews

Reviews Say

Compared to Salesforce Pardot, CloudTask is:

More Inspiring

More Innovative

Less Caring

Less Efficient

Less Transparent

Worse at Support

LeadSquared Inc

LeadSquared

7.3

Composite
Score

+86

Emotional
Footprint

28

Reviews

Reviews Say

Compared to Salesforce Pardot, LeadSquared is:

More Inspiring

Harder to Use

Less Transparent

Worse at Training

Less Caring

Harder to Implement

Apptivo Inc

Apptivo CRM

6.6

Composite
Score

+73

Emotional
Footprint

11

Reviews

Reviews Say

Compared to Salesforce Pardot, Apptivo CRM is:

Less Reliable

Harder to Use

Less Efficient

Harder to Implement

Worse at Training

Worse at Support

Most Popular Salesforce Pardot Comparisons