Lead Management
Top Salesforce Pardot Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

7.9

Composite
Score

+87

Emotional
Footprint

38

Reviews

Best Alternatives and Competitors to Salesforce Pardot

Compare how Salesforce Pardot stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

Pipedrive

Pipedrive

8.9

Composite
Score

+94

Emotional
Footprint

102

Reviews

Reviews Say

Compared to Salesforce Pardot, Pipedrive is:

More Inspiring

Easier to Customize

More Innovative

Easier to Implement

Better at Integrating

Better at Training

HubSpot

HubSpot Sales Hub

8.9

Composite
Score

+92

Emotional
Footprint

116

Reviews

Reviews Say

Compared to Salesforce Pardot, HubSpot Sales Hub is:

More Inspiring

More Innovative

Better at Training

Easier to Implement

Easier to Customize

Better at Support

Zoho

Zoho CRM

8.8

Composite
Score

+89

Emotional
Footprint

106

Reviews

Reviews Say

Compared to Salesforce Pardot, Zoho CRM is:

Easier to Customize

Easier to Implement

More Innovative

Better at Training

More Transparent

Better at Support

Salesforce.com Inc

Salesforce Sales Cloud Enterprise

8.8

Composite
Score

+88

Emotional
Footprint

162

Reviews

Reviews Say

Compared to Salesforce Pardot, Salesforce Sales Cloud Enterprise is:

More Innovative

Easier to Customize

Better at Training

More Inspiring

Better at Integrating

Easier to Implement

monday.com

monday.com

8.7

Composite
Score

+90

Emotional
Footprint

69

Reviews

Reviews Say

Compared to Salesforce Pardot, monday.com is:

More Innovative

More Transparent

Easier to Implement

More Inspiring

Easier to Customize

Less Caring

Adobe Systems

Adobe Marketo Engage

8.2

Composite
Score

+89

Emotional
Footprint

18

Reviews

Reviews Say

Compared to Salesforce Pardot, Adobe Marketo Engage is:

Easier to Customize

Easier to Implement

Better at Training

Better at Support

More Innovative

Less Caring

Salesforce.com Inc

Salesforce Sales Cloud Professional

8.2

Composite
Score

+93

Emotional
Footprint

10

Reviews

Reviews Say

Compared to Salesforce Pardot, Salesforce Sales Cloud Professional is:

More Innovative

Easier to Implement

Better at Training

More Transparent

More Inspiring

Better at Integrating

CloudTask

CloudTask

8.1

Composite
Score

+96

Emotional
Footprint

14

Reviews

Reviews Say

Compared to Salesforce Pardot, CloudTask is:

More Inspiring

Better at Training

More Efficient

More Innovative

Easier to Implement

Less Caring

Zendesk

Zendesk Sell

8.1

Composite
Score

+100

Emotional
Footprint

12

Reviews

Reviews Say

Compared to Salesforce Pardot, Zendesk Sell is:

More Inspiring

More Innovative

Easier to Customize

Easier to Implement

More Transparent

More Efficient

Microsoft Corporation

Microsoft Dynamics 365 Sales Enterprise

8.0

Composite
Score

+89

Emotional
Footprint

28

Reviews

Reviews Say

Compared to Salesforce Pardot, Microsoft Dynamics 365 Sales Enterprise is:

More Inspiring

Better at Training

More Innovative

More Transparent

Better at Integrating

Easier to Implement

Creatio

Creatio Sales

8.0

Composite
Score

+93

Emotional
Footprint

12

Reviews

Reviews Say

Compared to Salesforce Pardot, Creatio Sales is:

More Inspiring

More Innovative

Better at Training

Easier to Customize

More Efficient

Easier to Implement

Keap

Keap

8.0

Composite
Score

+96

Emotional
Footprint

18

Reviews

Reviews Say

Compared to Salesforce Pardot, Keap is:

More Inspiring

Better at Support

Better at Integrating

More Innovative

Easier to Customize

Easier to Implement

LeanData

LeanData

8.0

Composite
Score

+90

Emotional
Footprint

22

Reviews

Reviews Say

Compared to Salesforce Pardot, LeanData is:

More Innovative

Easier to Customize

Better at Support

Better at Integrating

Easier to Implement

Better at Training

Freshworks

Freshsales

8.0

Composite
Score

+93

Emotional
Footprint

17

Reviews

Reviews Say

Compared to Salesforce Pardot, Freshsales is:

More Inspiring

Easier to Implement

More Innovative

Easier to Customize

More Efficient

Better at Training

Act-On Software

Act-On

7.9

Composite
Score

+92

Emotional
Footprint

12

Reviews

Reviews Say

Compared to Salesforce Pardot, Act-On is:

More Innovative

More Efficient

Easier to Implement

More Respectful

Less Reliable

Less Caring

Copper

Copper

7.9

Composite
Score

+90

Emotional
Footprint

20

Reviews

Reviews Say

Compared to Salesforce Pardot, Copper is:

More Inspiring

Easier to Implement

Better at Integrating

Easier to Customize

More Innovative

Easier to Use

LeadSquared Inc

LeadSquared

7.5

Composite
Score

+88

Emotional
Footprint

25

Reviews

Reviews Say

Compared to Salesforce Pardot, LeadSquared is:

More Inspiring

More Efficient

More Innovative

Less Caring

Worse at Training

Less Transparent

Apptivo Inc

Apptivo CRM

6.6

Composite
Score

+72

Emotional
Footprint

11

Reviews

Reviews Say

Compared to Salesforce Pardot, Apptivo CRM is:

Less Reliable

Harder to Use

Less Efficient

Less Respectful

Less Caring

Less Innovative

Most Popular Salesforce Pardot Comparisons