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Amazon Nova Forge Turns Your AWS Spend Into a Proprietary AI Asset Without Sending Your Data Anywhere

Amazon Nova Forge gives enterprises on AWS a path to building a Frontier AI model trained on their own data, not just consuming a general one. For organizations that have been accumulating customer and operational data for years but lacked the infrastructure and expertise to act on it, this changes the equation. The model stays in your environment; your data never leaves your AWS account, and the output is auditable in ways that general AI tools are not.

Artificial Intelligence (AI)

Cognigy 2026: Agentic AI for Outstanding Customer Care and Proactive Resolution Takes Center Stage

Cognigy Nexus 2026 was held recently in Munich. The event highlighted a meaningful shift in the agentic market for AI-powered customer service, with NiCE focusing less on the novelty of agentic AI and more on the disciplines required to run it effectively at scale (such as governance, interoperability, and platform-driven approach). Its announcements around automation discovery from interaction data, multivariate testing, multimodal orchestration, and MCP-based interoperability suggest NiCE Cognigy is aligning with what enterprise buyers increasingly need: a way to identify the right use cases, test agents rigorously, connect them across journeys and systems, and manage them as part of an operating model rather than a standalone tool. The strategy is directionally strong, but its real value will depend on whether Cognigy can translate these capabilities into repeatable customer outcomes – and whether use cases can scale not just from customer care, but also to sales and marketing.

Communications & Collaboration