Lead Management Software

Lead Management

What is Lead Management Software?

Lead Management Tools go beyond the typical contact and interaction management capabilities that are core to Customer Relationship Management (CRM) Platforms. These tools help sales teams add structure to the prospecting experience, and add extra rigor to the tagging a lead's place in the conversion pipeline. Lead Management tools are often framed as additional modules offered by a vendor to augment an application's existing functionality. These modules are commonly offered in concert with Marketing Automation Platforms or Customer Relationship Management (CRM) Platforms.

Common Features

  • Lead and Contact Categorization
  • Interaction Planning
  • Prospect Tracking
  • Omni-Channel Communication Tracking
  • Lead Distribution
  • Lead Scoring
  • Lead Generation
  • Mobile
  • Data Ingestion and Interoperability
  • Analytics and Reporting

Top Lead Management Software

2024 Data Quadrant Awards

2024 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

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Products: 18
Next Award: Mar 2025

Top Lead Management Software 2024

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

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Pipedrive

Pipedrive

Composite Score
8.9 /10
CX Score
9.2 /10

Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson’s point of view. Inspired by proven methods of experienced sales people, Pipedrive engineers developed a platform that helps salespeople and teams focus on learning and repeating their most effective process to close deals. By bringing together the tools and data, the platform focuses sales professionals on fundamentals to advance deals through their pipelines. Pipedrive's goal is to make sales success inevitable - for individual sales people and teams.

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Pros

  • Respectful
  • Caring
  • Friendly Negotiation
  • Reliable
Badge Winner
Badge Winner
Composite Score
8.9 /10
CX Score
9.1 /10

Easy-to-adopt sales software that leverages AI to build pipelines and close deals. Hubspot Sales Hub eliminates friction by bringing all your tools and data together on one easy-to-use, powerful CRM platform your whole team will love. Sales Hub empowers sales teams to index on quality over quantity. It equips them with both the connected tools they need to regain productivity and the context they need to deepen customer connections.

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Pros

  • Trustworthy
  • Acts with Integrity
  • Friendly Negotiation
  • Helps Innovate
Badge Winner
Badge Winner
Composite Score
8.8 /10
CX Score
8.9 /10

Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers. Zoho CRM is an online customer relationship management software for managing your sales, marketing, support in a single system. Zoho CRM helps businesses of all sizes build excellent customer relationships, with features like an inbuilt AI sales assistant, sales pipeline management, marketing automation, analytics, and more.

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Pros

  • Security Protects
  • Reliable
  • Trustworthy
  • Generous Negotitation
Badge Winner
Badge Winner
Composite Score
8.8 /10
CX Score
9.0 /10

The all-new Sales Cloud CRM software allows you to be more efficient, more productive, more everything than ever before as it allows you to close more deals, accelerate productivity, get more leads and make more insightful decisions.

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Pros

  • Enables Productivity
  • Helps Innovate
  • Reliable
  • Respectful
Badge Winner
Badge Winner
monday.com

monday.com

Composite Score
8.7 /10
CX Score
8.9 /10

A tool that works for you, Not the other way around. monday.com is a tool that transforms the way teams work together. Our mission is to help teams build a culture of transparency, empowering everyone to achieve more and be happier at work. We're obsessed with building an excellent product, and our goal is to create a tool that people will love to use—one that’s fast, beautiful, responsive, and makes your life easier.

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Pros

  • Transparent
  • Helps Innovate
  • Reliable
  • Performance Enhancing
Badge Winner
Badge Winner
Composite Score
8.2 /10
CX Score
8.3 /10

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

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Pros

  • Enables Productivity
  • Security Protects
  • Reliable
  • Continually Improving Product
Composite Score
8.2 /10
CX Score
8.3 /10

The all-new Sales Cloud CRM software allows you to be more efficient, more productive, more everything than ever before as it allows you to close more deals, accelerate productivity, get more leads and make more insightful decisions.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
CloudTask

CloudTask

Composite Score
8.1 /10
CX Score
8.4 /10

CloudTask is a B2B Lead Generation company helping SaaS companies drive revenue growth through teams of sales development professionals. Use the CloudTask Marketplace to find and hire talent skilled in the software you use to stay competitive and fuel your company’s revenue growth in today’s rapidly changing digital world.

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Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Efficient Service
Badge Winner
Composite Score
8.1 /10
CX Score
8.3 /10

Zendesk Sell (formerly Base) is sales force automation software to enhance productivity, processes, and pipeline visibility for sales teams. Legacy sales management tools are often clunky and difficult to use, but Zendesk Sell is simple and designed to keep reps selling. Sell eliminates the friction from deal updates so reps and management are always able to access, analyze, and collaborate on relevant deal data.

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Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Composite Score
8.0 /10
CX Score
8.3 /10

Dynamics 365 Sales is an adaptive selling solution that helps your sales team navigate the realities of modern selling. At the center of the solution is an adaptive, intelligent system—prebuilt and ready to go—that actively monitors myriad signals and distills them into actionable insights. Ideal for enterprises that need a sales automation solution with contextual insights and advanced customization capabilities. With Sales Enterprise, your sales organization can automate the sales process from lead to cash, run marketing campaigns, enforce best practices, collaborate with customers, and much more.

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Pros

  • Continually Improving Product
  • Trustworthy
  • Respectful
  • Acts with Integrity