Act-On

What differentiates Act-On from other similar products?

We highlight its real usefulness to make a digital marketing automation system work, providing the capacity and agility of sending emails in an optimal way, segmenting those that are aimed at a certain group of leads, or avoiding unread emails. Act-On focuses on what is really important, this being an ideal platform to achieve the goals of customer reach and loyalty, in addition to being a great link to the CRM and the achievements that can be achieved by integrating two platforms that enhance this function. I have no doubt that since we use Act-On we improve the search for objectives through a simple, fast and efficient workflow.

What is your favorite aspect of this product?

The main automation function is my main reason why it is so functional in my work and one of my favorite platforms on the market. It is a really powerful tool to automate various e-marketing functions, with really useful tools and integrations. It allows us to develop our commercial strategy through email automation, where the use of templates, message customization and configuration for sending emails adjusted to our work needs has been very useful, allowing us to deliver the commercial message in a quick and easy way.

What do you dislike most about this product?

Although the integrations are bold and allow for greatly expanding CRM functions, some errors have occurred when using the platform, where real-time synchronization does not seem to be so present, on the contrary, it really takes time to see the updates in the changes. It doesn't have many intuitive features within its tools, I would think that a platform like this would have the tools exactly where I would think they are, but I have been surprised to realize that they don't, so in my handling of the platform I have not found many intuitive options for the management of the tools and functions that I need at a given time.

What recommendations would you give to someone considering this product?

It is important to investigate each tool and function of the platform to understand where they are located in the control panel, so that in any case of emergency or need to react quickly you know where to look. Act-On is a highly functional tool, it allows marketing automation and makes the work world a more optimal and efficient space to build loyalty with each of our clients.

What differentiates Act-On from other similar products?

The extensive and relevant set if lead management rules help assign the leads to the right team and at the right time (when they churn to SQLs)

What is your favorite aspect of this product?

The analytics dashboard is extensive with good customisation options and the support team is excellent in walking you through any technical or functional issues. I have been able to use the platform more efficiently with help from the support team and their extensive knowledge base.

What do you dislike most about this product?

It sufficed to our requirements and since we were a small organisation, Act-on was able to manage most of our digital requirements with its breath of features

What recommendations would you give to someone considering this product?

Its simple to deploy and use. Just ensure that you have your objectives defined which should match with the platforms capabilities

What differentiates Act-On from other similar products?

Its helpful and quick customer support is what sets it apart from competing programs. Among Act-on's many useful features is its ease of use in building various types of online content, such as landing pages, forms, email campaigns, newsletters, and more.

What is your favorite aspect of this product?

The user-friendliness of Act-on's email builder and data collection tools is its greatest strength, in my opinion. My coworkers on the Act-on team are always there to lend an ear and offer solutions to any issues or queries that may arise. Being able to take advantage of Act-on's intuitive interface on a regular basis is a huge time saver compared to other apps I've used.

What do you dislike most about this product?

One area of worry has been the platform's native reporting and analytics, especially with data aggregation. We used to have to manually aggregate a lot of data in order to measure efforts before the Data Studio tool was added. On the other hand, this has recently undergone substantial upgrades that demonstrate a recognition of the necessity to tailor reports.

What recommendations would you give to someone considering this product?

I recommend this application because to its ability to send several pre-drafted emails to a predefined list of recipients. Additionally, it offers the convenience of scheduling follow-up messages or alternate sending options for those who do not open the initial email. Act-On has a commendable reputation for successfully delivering emails to subscribers' inboxes, thanks to its efficient spam filtering and anti-spam techniques.