Emotional Footprint Awards 2024
Lead Management
SoftwareReviews names Pipedrive, HubSpot Sales Hub, Salesforce Sales Cloud Enterprise, monday.com, and Zoho CRM as Lead Management Emotional Footprint Award Winners.
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Lead Management
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Pipedrive
Pipedrive
Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson’s point of view. Inspired by proven methods of experienced sales people, Pipedrive engineers developed a platform that helps salespeople and teams focus on learning and repeating their most effective process to close deals. By bringing together the tools and data, the platform focuses sales professionals on fundamentals to advance deals through their pipelines. Pipedrive's goal is to make sales success inevitable - for individual sales people and teams.
9.2
CX Score
CX
Score
+93
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
HubSpot
HubSpot Sales Hub
Easy-to-adopt sales software that leverages AI to build pipelines and close deals. Hubspot Sales Hub eliminates friction by bringing all your tools and data together on one easy-to-use, powerful CRM platform your whole team will love. Sales Hub empowers sales teams to index on quality over quantity. It equips them with both the connected tools they need to regain productivity and the context they need to deepen customer connections.
9.0
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Salesforce.com Inc
Salesforce Sales Cloud Enterprise
The all-new Sales Cloud CRM software allows you to be more efficient, more productive, more everything than ever before as it allows you to close more deals, accelerate productivity, get more leads and make more insightful decisions.
9.0
CX Score
CX
Score
+88
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
monday.com
monday.com
A tool that works for you, Not the other way around. monday.com is a tool that transforms the way teams work together. Our mission is to help teams build a culture of transparency, empowering everyone to achieve more and be happier at work. We're obsessed with building an excellent product, and our goal is to create a tool that people will love to use—one that’s fast, beautiful, responsive, and makes your life easier.
9.0
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Zoho
Zoho CRM
Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers. Zoho CRM is an online customer relationship management software for managing your sales, marketing, support in a single system. Zoho CRM helps businesses of all sizes build excellent customer relationships, with features like an inbuilt AI sales assistant, sales pipeline management, marketing automation, analytics, and more.
8.9
CX Score
CX
Score
+88
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Other Evaluated Vendors
Keap
Keap
Keap is an all-in-one CRM and sales & marketing automation platform designed to grow your business. House all your client activity and communications in one place. Keap helps you create growth, profit and freedom with software that automates your entire business — from email follow-up to team task management. Plus, you get implementation services and expert strategy consulting to get you going from day one.
8.4
CX Score
CX
Score
+95
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Microsoft Corporation
Microsoft Dynamics 365 Sales Enterprise
Dynamics 365 Sales is an adaptive selling solution that helps your sales team navigate the realities of modern selling. At the center of the solution is an adaptive, intelligent system—prebuilt and ready to go—that actively monitors myriad signals and distills them into actionable insights. Ideal for enterprises that need a sales automation solution with contextual insights and advanced customization capabilities. With Sales Enterprise, your sales organization can automate the sales process from lead to cash, run marketing campaigns, enforce best practices, collaborate with customers, and much more.
8.4
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
91
Value Index
VALUE INDEX
CloudTask
CloudTask
CloudTask is a B2B Lead Generation company helping SaaS companies drive revenue growth through teams of sales development professionals. Use the CloudTask Marketplace to find and hire talent skilled in the software you use to stay competitive and fuel your company’s revenue growth in today’s rapidly changing digital world.
8.4
CX Score
CX
Score
+96
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Adobe Systems
Adobe Marketo Engage
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
8.4
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
91
Value Index
VALUE INDEX
Copper
Copper
A Google-recommended CRM, Copper integrates and works seamlessly with your Gmail, Calendar and Drive so you never have to switch tabs to add contacts, track emails, find files and manage tasks in your marketing and sales process.
8.4
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
91
Value Index
VALUE INDEX
Zendesk
Zendesk Sell
Zendesk Sell (formerly Base) is sales force automation software to enhance productivity, processes, and pipeline visibility for sales teams. Legacy sales management tools are often clunky and difficult to use, but Zendesk Sell is simple and designed to keep reps selling. Sell eliminates the friction from deal updates so reps and management are always able to access, analyze, and collaborate on relevant deal data.
8.3
CX Score
CX
Score
+100
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Freshworks
Freshsales
Freshsales provides a solution which allows you to make calls, send emails, schedule tasks and book meetings all from within the platform, enabling more sales throughout the process.. Communicate with relevant context, personalize follow-ups, and automate routine tasks with Freshsales.
8.3
CX Score
CX
Score
+93
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
LeanData
LeanData
LeanData is a Salesforce-native solution that connects the right data, tools, and people at each step in the buyer journey. Seamless integration with your revenue tech stack links data and context so that you never lose track of a lead, opportunity, or account.
8.2
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
LeadSquared Inc
LeadSquared
LeadSquared is a marketing automation and sales execution platform that helps businesses increase their closures, manage their pipelines, and attribute their ROI accurately and completely - to people, marketing activities, lead sources, products, and locations. Reduced lead leakage, automated marketing and sales processes, complete sales tracking, and a CRM platform that guides sales teams about their actions – are some of the benefits that people have realized after using the platform.
8.1
CX Score
CX
Score
+88
Net Emotional Footprint
Net Emotional
Footprint
79
Value Index
VALUE INDEX
Creatio
Creatio Sales
Creatio provides tools to efficiently manage a complete sales cycle, from generating and nurturing leads to the successful closure of deals. Efficiently manage sales processes of any complexity. Get a comprehensive view of your customer profile and tailor engagement to keep relationships on track with Creatio Sales Analyze the customer database to identify the top clients that can fuel your company’s growth.
7.9
CX Score
CX
Score
+92
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Salesforce.com Inc
Salesforce Pardot
Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.
7.9
CX Score
CX
Score
+88
Net Emotional Footprint
Net Emotional
Footprint
80
Value Index
VALUE INDEX
Act-On Software
Act-On
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose. Act-On’s marketing automation is designed to increase customer engagement, convert more leads, and support you in delivering exceptional value at every stage of the customer journey.
7.8
CX Score
CX
Score
+92
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Apptivo Inc
Apptivo CRM
A simple online CRM system to store contacts, reminders, files, and communication history. If your business grows and you need more apps, feel free to add them from the App Store at anytime. Manage your sales pipeline, stay on top of employee activities, and close more deals. Track your sales and easily convert them into invoices to get paid quickly.
6.9
CX Score
CX
Score
+72
Net Emotional Footprint
Net Emotional
Footprint
76
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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