Emotional Footprint Awards 2023
Social Media Monitoring
SoftwareReviews names Zoho Social, Sprout Social Enterprise, HubSpot Marketing Hub, Sendible, and Hootsuite Social Media Management Enterprise as Social Media Monitoring Emotional Footprint Award Winners.
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Social Media Monitoring
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Zoho
Zoho Social
Zoho Social is a complete social media management tool for growing businesses & agencies. It helps you schedule posts, monitor mentions, create unlimited reports, and more. Zoho Social is from Zoho.com—a suite of 40+ products trusted by 30+ Mn users.
9.2
CX Score
CX
Score
+95
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
Sprout Social
Sprout Social Enterprise
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.
9.1
CX Score
CX
Score
+95
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
HubSpot
HubSpot Marketing Hub
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
9.1
CX Score
CX
Score
+94
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Sendible
Sendible
Manage social networks, schedule messages, engage your audiences, and measure ROI right from one, easy-to-use dashboard.
9.0
CX Score
CX
Score
+93
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
HootSuite
Hootsuite Social Media Management Enterprise
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.
8.9
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Other Evaluated Vendors
AgoraPulse
Agorapulse
Agorapulse is an affordable social media dashboard that helps businesses and agencies easily publish content and manage their most important conversations on their social networks. Agorapules allows you to stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools.
8.8
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Mention
Mention
Mention enables brands and agencies to leverage media monitoring and social media in order to increase brand awareness. By tracking a brand, competitor, or industry topic - our platform allows customers to compare and analyze online conversations, as well as create content based on important social and web insights.
8.5
CX Score
CX
Score
+87
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
HootSuite
Hootsuite Social Media Management SMB
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.
8.3
CX Score
CX
Score
+80
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Brandwatch, Inc.
Brandwatch
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
8.2
CX Score
CX
Score
+81
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
Sprout Social
Sprout Social Professional
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.
8.2
CX Score
CX
Score
+75
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Meltwater Group
Meltwater
Gain an experienced partner who will introduce you to what’s ahead, not behind. We were the first to introduce digital media monitoring, and now we’re the first to apply AI-driven media intelligence.
7.8
CX Score
CX
Score
+74
Net Emotional Footprint
Net Emotional
Footprint
83
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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