Top Adobe Analytics Alternatives and Competitors
Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
Common Features
Analytics and Reporting | Data Analysis and Survey Function | Marketing Analytics | Mobile Functionality | Data Management | API Framework | Audience Segmentation | Conversion Analysis | Data Integrity | Data Warehousing | Device and Browser Analytics
8.4
Composite
Score
+89
Emotional
Footprint
34
Reviews
Best Alternatives and Competitors to Adobe Analytics
Compare how Adobe Analytics stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.
Google Analytics
9.0
Composite
Score
+92
Emotional
Footprint
208
Reviews
Reviews Say
Compared to Adobe Analytics, Google Analytics is:
Better at Training
Better at Integrating
More Innovative
More Caring
More Efficient
Easier to Implement
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Pendo.io, Inc.
Pendo
8.6
Composite
Score
+90
Emotional
Footprint
32
Reviews
Reviews Say
Compared to Adobe Analytics, Pendo is:
Better at Training
More Caring
More Innovative
Harder to Customize
Less Respectful
Less Transparent
Pendo is on a mission to elevate the world's experiences with software. Organizations around the world use Pendo to accelerate and deepen software product adoption.
Firebase
8.6
Composite
Score
+87
Emotional
Footprint
50
Reviews
Reviews Say
Compared to Adobe Analytics, Firebase is:
More Innovative
Less Inspiring
Less Respectful
Less Efficient
Less Transparent
Worse at Support
Use Firebase products together to solve complex challenges and optimize your app experience. Personalize your onboarding flow, grow user engagement, or add new functionality with Firebase. Firebase provides detailed documentation and cross-platform SDKs to help you build and ship apps on Android, iOS, the web, C++, and Unity.
AppsFlyer
AppsFlyer
8.4
Composite
Score
+86
Emotional
Footprint
35
Reviews
Reviews Say
Compared to Adobe Analytics, AppsFlyer is:
More Efficient
Less Respectful
Harder to Customize
Less Transparent
Less Inspiring
Harder to Implement
AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 10,000+ technology partners make better business decisions every day.
Mixpanel
Mixpanel
8.3
Composite
Score
+92
Emotional
Footprint
28
Reviews
Reviews Say
Compared to Adobe Analytics, Mixpanel is:
More Caring
More Efficient
Easier to Implement
Better at Integrating
Harder to Customize
Less Transparent
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Cisco Systems
Smartlook Analytics
7.9
Composite
Score
+86
Emotional
Footprint
16
Reviews
Reviews Say
Compared to Adobe Analytics, Smartlook Analytics is:
Better at Integrating
Less Innovative
Less Inspiring
Less Reliable
Harder to Customize
Less Transparent
Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.
Amplitude
Amplitude Analytics
7.9
Composite
Score
+78
Emotional
Footprint
22
Reviews
Reviews Say
Compared to Adobe Analytics, Amplitude Analytics is:
Less Inspiring
Less Transparent
Less Respectful
Less Reliable
Harder to Customize
Harder to Implement
Intelligent insight into customer behavior. Allow your team to instantly answer both simple and complex questions—from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next.
MoEngage Inc
MoEngage
7.8
Composite
Score
+85
Emotional
Footprint
11
Reviews
Reviews Say
Compared to Adobe Analytics, MoEngage is:
More Efficient
More Caring
Better at Training
Easier to Customize
Easier to Implement
Less Transparent
MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.
Kochava
Kochava
7.7
Composite
Score
+86
Emotional
Footprint
31
Reviews
Reviews Say
Compared to Adobe Analytics, Kochava is:
Less Inspiring
Harder to Customize
Less Reliable
Harder to Use
Less Transparent
Harder to Implement
Kochava's Unified Audience Platform provides precision, real-time omni-channel attribution that helps data-driven marketers measure and optimize their marketing for every customer journey. Kochava delivers what marketers need, when they need it, to establish customer identity and segment and activate audiences in a privacy-first world, leveraging data from the Kochava Collective for audience enrichment.
WalkMe
WalkMe
7.4
Composite
Score
+85
Emotional
Footprint
15
Reviews
Reviews Say
Compared to Adobe Analytics, WalkMe is:
More Efficient
Less Inspiring
Less Transparent
Less Caring
Worse at Integrating
Harder to Customize
WalkMe’s Digital Adoption Platform (DAP) is a no-code software platform that enables organizations to measure, drive, and act to ultimately maximize the impact of their digital transformation and accelerate the return on their software investment.
Adjust GmbH
Adjust
7.4
Composite
Score
+73
Emotional
Footprint
19
Reviews
Reviews Say
Compared to Adobe Analytics, Adjust is:
Less Inspiring
Less Transparent
Less Respectful
Less Caring
Less Innovative
Less Efficient
Adjust is a global app marketing analytics platform committed to ensuring the highest privacy and performance standards. Adjust's solutions include measurement, fraud prevention, cybersecurity, and automation tools. The company's mission is to make mobile marketing simpler, smarter and more secure for the more than 50,000 apps working with Adjust.
Heap, Inc.
Heap
7.1
Composite
Score
+74
Emotional
Footprint
21
Reviews
Reviews Say
Compared to Adobe Analytics, Heap is:
Less Inspiring
Less Caring
Less Innovative
Less Transparent
Harder to Use
Harder to Implement
Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.