Adobe Analytics Logo Award Winner Product Badge
Adobe Analytics Logo Award Winner Product Badge
Adobe Systems

Adobe Analytics

Composite Score
8.5 /10
CX Score
8.9 /10
Adobe Analytics
8.5 /10

What is Adobe Analytics?

Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

Company Details


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Awards & Recognition

Adobe Analytics won the following awards in the Website Analytics category

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Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

99 Plan to Renew

87 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
94%
Negotiation and Contract:
89%
Conflict Resolution:
92%
Strategy & Innovation:
94%
Service Experience:
95%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

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1% Negative
3% Neutral
96% Positive

Pros

  • Efficient Service
  • Respectful
  • Helps Innovate
  • Effective Service

Feature Ratings

Average 84

Device and Browser Analytics

86

Audience Segmentation

86

Data Visualization

85

Social Media Analytics

84

Customer Value Analysis

84

Audience Demographics

83

Customer Journey Modelling

83

Conversion Analysis

82

Paid Search Integration

81

API Framework

80

Search Engine Optimization

80

Vendor Capability Ratings

Average 82

Business Value Created

87

Ease of Customization

85

Quality of Features

84

Ease of Data Integration

83

Ease of Implementation

83

Breadth of Features

83

Usability and Intuitiveness

82

Availability and Quality of Training

81

Ease of IT Administration

80

Vendor Support

80

Product Strategy and Rate of Improvement

79

Adobe Analytics Reviews

Yuvraj S.

  • Role: Student Academic
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Aug 2024

Best Analysis tool !

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

Adobe Analytics offers extensive customization options, allowing businesses to tailor the platform to their specific needs, including custom metrics, dimensions, and segments.

What is your favorite aspect of this product?

My favorite aspect of Adobe Analytics is its advanced segmentation and analysis capabilities. The platform allows users to create highly detailed and dynamic segments, enabling them to drill down into specific user behaviors and uncover insights that are often hidden in more generalized data sets.

What do you dislike most about this product?

One of the biggest downsides of Adobe Analytics is its steep learning curve. The platform's extensive features and customization options can be overwhelming, especially for new users or those without a strong background in data analytics.

What recommendations would you give to someone considering this product?

Ensure that your business has the scale and complexity to justify the investment in Adobe Analytics. It's best suited for large enterprises or businesses with complex data needs.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Unique Features
  • Caring

simone i.

  • Role: Sales Marketing
  • Industry: Apparel
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2024

Flexible and robust web-analytics platform

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

The wide possibilities of customizing the implementation and data discovery/visualization features with an interface that has a quick adoption

What is your favorite aspect of this product?

The ability to create dashboards with great speed and the ability to dig into data with extreme detail

What do you dislike most about this product?

The complexity of integrating the analytics tool with other platforms always from the Adobe stack (eg . Campaign, Target,..)

What recommendations would you give to someone considering this product?

Carefully consider the entire ecosystem present or to be implemented to evaluate how Adobe Analytics can connect and improve marketing automation systems, personalization and CRM data enrichment

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Krishna G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2024

good product, easy to use

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

Data completeness Integration Advance Analytics Data privacy

What is your favorite aspect of this product?

Adobe Analytics as a powerful tool for businesses that prioritize understanding their customers and crafting data-driven strategies for growth.

What do you dislike most about this product?

I can't dislike Adobe Analytics, some common criticisms of Adobe Analytics are worth and best.

What recommendations would you give to someone considering this product?

Start small projects and it will scale up production explore managed service option we can improve the analytics of the application Yes, I strongly recommended .

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy

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