What is Mixpanel?
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMixpanel Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mixpanel.
88 Likeliness to Recommend
1
Since last award
91 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mixpanel?
Pros
- Performance Enhancing
- Enables Productivity
- Inspires Innovation
- Caring
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Integrity
Conversion Analysis
Data Analysis and Survey Function
Audience Segmentation
Data Warehousing
API Framework
Marketing Analytics
Data Management
Mobile Functionality
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Business Value Created
Product Strategy and Rate of Improvement
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Ease of IT Administration
Ease of Customization
Also Featured in...
Mixpanel Reviews
Marly A.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted May 2024
Likeliness to Recommend
Pros
- Performance Enhancing
- Enables Productivity
- Unique Features
- Efficient Service
Sai P.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Dec 2023
One Tool to Rule App & Web Data
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
I've had a great experience with MixPanel so far. It gives us a detailed view of our users' behavior and how they interact with our product. We've tried other tools like Google Analytics, but MixPanel's event-based tracking gives us a better understanding of how people use our product. We can see the difference in usage behavior between power users and normal users, and we can track user retention and stickiness over time.
What is your favorite aspect of this product?
Mixpanel is a powerful tool that helps us gain valuable insights and improve our strategies. Although it takes some time to learn, once you get the hang of it, and it's very easy to use. The platform's strength lies in its comprehensive data analysis tools that enable us to analyze a lot of data in great detail. Additionally, Mixpanel's integration features are seamless and enhance its usefulness, making it a valuable tool in our toolkit.
What do you dislike most about this product?
We cannot easily master the use cases of MixPanel without putting in dedicated efforts and overcoming a steep learning curve to become familiar with its features and navigation process. It would be greatly appreciated if you could provide detailed documentation to help us understand how each feature distinguishes from the other.
What recommendations would you give to someone considering this product?
Mixpanel is a useful tool that helps businesses track and analyze user behavior in real-time. It offers detailed analytics capabilities, event tracking, and segmentation tools. Although it takes some time to learn, it can help optimize user experience and drive conversions.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Or N.
- Role: Operations
- Industry: Finance
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2023
Very good out of the box. Not flexible.
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
The general use case is excellent. Out-of-the-box implementation. Big community.
What is your favorite aspect of this product?
Internal reports
What do you dislike most about this product?
Bad API. Not flexible. The technical support is not responsive enough. Expensive
What recommendations would you give to someone considering this product?
Make sure that the use case is supported.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
