Top Alexa Alternatives and Competitors
Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.
Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic.
Common Features
Audience Segmentation | Data Visualization | Audience Demographics | API Framework | Device and Browser Analytics | Paid Search Integration | Search Engine Optimization | Social Media Analytics | Conversion Analysis | Customer Journey Modelling | Customer Value Analysis
7.5
Composite
Score
+87
Emotional
Footprint
32
Reviews
Best Alternatives and Competitors to Alexa
Compare how Alexa stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.
HubSpot
HubSpot Marketing Hub
9.0
Composite
Score
+91
Emotional
Footprint
101
Reviews
Reviews Say
Compared to Alexa, HubSpot Marketing Hub is:
More Innovative
Better at Support
More Caring
More Inspiring
Easier to Customize
Better at Training
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Google Analytics
8.9
Composite
Score
+90
Emotional
Footprint
719
Reviews
Reviews Say
Compared to Alexa, Google Analytics is:
More Innovative
More Inspiring
More Transparent
More Reliable
Easier to Customize
Better at Training
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Semrush
Semrush
8.8
Composite
Score
+88
Emotional
Footprint
88
Reviews
Reviews Say
Compared to Alexa, Semrush is:
More Innovative
More Caring
Easier to Customize
Better at Support
Easier to Implement
More Efficient
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Matomo
Matomo
8.7
Composite
Score
+90
Emotional
Footprint
34
Reviews
Reviews Say
Compared to Alexa, Matomo is:
Better at Support
More Innovative
Easier to Customize
More Caring
Easier to Use
More Reliable
Matomo is a downloadable, open source (GPL licensed) web analytics software program. It provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages and that gives you 100% data ownership.
Hotjar
Hotjar
8.6
Composite
Score
+93
Emotional
Footprint
37
Reviews
Reviews Say
Compared to Alexa, Hotjar is:
More Innovative
Better at Support
More Inspiring
More Transparent
More Caring
Better at Training
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
Dynatrace
Dynatrace
8.5
Composite
Score
+99
Emotional
Footprint
23
Reviews
Reviews Say
Compared to Alexa, Dynatrace is:
More Innovative
More Inspiring
More Caring
More Transparent
More Efficient
More Reliable
The Dynatrace platform unifies observability, business, and security data at a massive scale (Grail) with continually updated topology and dependency mapping (Smartscape) to capture and retain full-stack data context. It leverages hypermodal AI (Davis), combining predictive AI to anticipate future behaviors, causal AI to deliver precise answers and intelligent automation, and generative AI to automatically provide recommendations, create suggested workflows or dashboards, and let people use natural language to explore, solve, and complete tasks.
Adobe Systems
Adobe Analytics
8.5
Composite
Score
+93
Emotional
Footprint
104
Reviews
Reviews Say
Compared to Alexa, Adobe Analytics is:
More Innovative
More Inspiring
More Caring
Easier to Customize
More Efficient
More Transparent
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
Amplitude
Amplitude Analytics
8.3
Composite
Score
+96
Emotional
Footprint
26
Reviews
Reviews Say
Compared to Alexa, Amplitude Analytics is:
More Caring
More Transparent
More Innovative
Better at Support
More Inspiring
More Efficient
Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.
Mixpanel
Mixpanel
8.2
Composite
Score
+92
Emotional
Footprint
32
Reviews
Reviews Say
Compared to Alexa, Mixpanel is:
More Innovative
More Transparent
More Caring
Better at Support
More Inspiring
Better at Training
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Mouseflow
Mouseflow
7.8
Composite
Score
+89
Emotional
Footprint
41
Reviews
Reviews Say
Compared to Alexa, Mouseflow is:
Better at Support
More Efficient
More Transparent
More Reliable
Easier to Implement
Easier to Customize
Mouseflow lets you replay the full visitor experience to identify pain points, boost conversions, and optimize your site. This is done by session replay, heatmap and track of all clicks, mouse movements, scrolls, engagement, form fills and much more.
Heap, Inc.
Heap
7.6
Composite
Score
+86
Emotional
Footprint
19
Reviews
Reviews Say
Compared to Alexa, Heap is:
Better at Support
More Caring
More Efficient
Easier to Customize
More Respectful
More Transparent
Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.
Elastic
Elastic Observability
7.4
Composite
Score
+83
Emotional
Footprint
35
Reviews
Reviews Say
Compared to Alexa, Elastic Observability is:
Easier to Customize
Better at Support
Less Respectful
Less Caring
Less Transparent
Less Efficient
Elastic Cloud is the best way to consume all of Elastic's products across any cloud. Easily deploy in your favorite public cloud, or in multiple clouds, and extend the value of Elastic with cloud-native features. Accelerate results that matter, securely and at scale.
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