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Alexa Logo
Alexa

Alexa

Composite Score
7.5 /10
CX Score
7.8 /10
Category
Alexa
7.5 /10

What is Alexa?

Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic.

Company Details


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Awards & Recognition

Alexa won the following awards in the Website Analytics category

Alexa Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Alexa.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

2
Since last award

94 Plan to Renew

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Alexa?

2% Negative
15% Neutral
83% Positive

Pros

  • Appreciates Incumbent Status
  • Effective Service
  • Performance Enhancing
  • Respectful

Feature Ratings

Average 80

Device and Browser Analytics

86

Social Media Analytics

85

Search Engine Optimization

84

Data Visualization

83

Audience Demographics

82

Customer Value Analysis

81

Conversion Analysis

78

Paid Search Integration

77

API Framework

76

Audience Segmentation

75

Customer Journey Modelling

72

Vendor Capability Ratings

Average 79

Ease of Implementation

83

Breadth of Features

83

Ease of Data Integration

82

Business Value Created

81

Ease of IT Administration

81

Usability and Intuitiveness

80

Ease of Customization

78

Availability and Quality of Training

77

Product Strategy and Rate of Improvement

75

Vendor Support

75

Quality of Features

74

Alexa Reviews

Kara B.

  • Role: Industry Specific Role
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2024

Simple and cheap solution

Likeliness to Recommend

8 /10

What differentiates Alexa from other similar products?

I have not used similar products, but Alexa is pretty effective at its advertised functions.

What is your favorite aspect of this product?

Ease of use

What do you dislike most about this product?

Sometimes it listens/responds when you don't want it to

What recommendations would you give to someone considering this product?

Give it a try! It definitely makes things easier. I just don't like how it will listen/respond occasionally when you haven't asked it to.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Shreya P.

  • Role: Student Academic
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

Very smooth to use

Likeliness to Recommend

8 /10

What differentiates Alexa from other similar products?

Alexa is unique because of its vast smart home integration ecosystem, interoperability with a large number of devices, and frequent upgrades that increase its functionality.

What is your favorite aspect of this product?

Alexa's flexibility and agility are my favorite features. Users may further personalize their experience thanks to the extensive library of Alexa Skills and the integration with innumerable smart home devices.

What do you dislike most about this product?

Alexa is sometimes criticized for having trouble comprehending context or complex requests, which can result in miscommunications.

What recommendations would you give to someone considering this product?

To manage data consumption, become familiar with privacy settings and explore and activate helpful Alexa skills that are suited to your requirements. Set up many devices for improved operation across your house, and use the voice training tool to improve command recognition.

Pros

  • Reliable
  • Performance Enhancing
  • Helps Innovate
  • Continually Improving Product

Nisha C.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2024

Fantastic product!

Likeliness to Recommend

10 /10

What differentiates Alexa from other similar products?

better features

What is your favorite aspect of this product?

best in its category

What do you dislike most about this product?

nothing as such

What recommendations would you give to someone considering this product?

as per usability

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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