Google Analytics

What differentiates Google Analytics from other similar products?

One thing that really makes Google Analytics stand out is its comprehensive view of user engagement across the site. For example, we use Google Analytics to monitor traffic flow and identify any weak points in our funnel—whether users are dropping off in certain areas or interacting more with specific content types. This helps us quickly spot and address friction points, enabling a smoother experience for users.

What is your favorite aspect of this product?

Google Analytics excels with its goal-tracking and custom report features. Setting up goals for key actions—like form submissions, purchases, or content downloads—has helped us align our data analysis with company objectives. Custom reports make it possible to create dashboards that cater directly to the needs of specific teams, such as marketing or UX, allowing each department to focus on the metrics that matter most to them.

What do you dislike most about this product?

One limitation we occasionally encounter is that the sheer volume of options in Google Analytics can be overwhelming for new users or even experienced analysts trying to find specific data quickly.

What recommendations would you give to someone considering this product?

I’d recommend Google Analytics to any organization looking to optimize its web presence with data. It’s a powerful, adaptable platform that can fit the needs of both novice users and advanced analysts alike.

What differentiates Google Analytics from other similar products?

Google analytics is more user friendly and super easier to use and this has made our website perfomance to improve as we use the collected data to improve pages with the recommendations that the tool offer

What is your favorite aspect of this product?

Since day one, I have liked the user interface of the solution very clean and you can customize what you want to see first on the landing pages and what you would prefer to see least, secondly there are many ways to integrate the solution to any software or website by adding G-tags or HTML codes

What do you dislike most about this product?

It might be hard for beginners to understand how to use the solution or how to setup the solution for use, and also there sometimes when exporting data from Google analytics tends to be slower than usual.

What recommendations would you give to someone considering this product?

Yes, I would recommend the solution, because it is intruitve to use and user friendly

What differentiates Google Analytics from other similar products?

Google Analytics provides us with user details that is end to end, like users demographic, page the user has visited or time spend on the website. All these data you get it for FREE on this tool. The tool comes with its own dashboard and reports where you can take data driven based on the numbers you see.

What is your favorite aspect of this product?

My best part about Google Analytics is that it comes its own certification courses where you learn about the best use and about different properties of the tool. Once you go through it then you realize how powerful the tool is.

What do you dislike most about this product?

Now one thing I dislike is that you can use maximum 2 filters at best which comparing the data on the tool, which was not the case in Universal Analytics.

What recommendations would you give to someone considering this product?

I would not recommend but I would say this is a must for any business which deals with its own website or App.