Website Analytics
Top Google Analytics Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

8.9

Composite
Score

+92

Emotional
Footprint

928

Reviews

Best Alternatives and Competitors to Google Analytics

Compare how Google Analytics stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

Matomo

Matomo

68.0

Composite
Score

+90

Emotional
Footprint

40

Reviews

Reviews Say

Compared to Google Analytics, Matomo is:

Better at Support

Easier to Implement

Less Inspiring

Less Transparent

Less Caring

Less Innovative

Wix.com

Wix Analytics

51.7

Composite
Score

+91

Emotional
Footprint

16

Reviews

Reviews Say

Compared to Google Analytics, Wix Analytics is:

More Caring

Worse at Integrating

Worse at Training

Harder to Use

Harder to Implement

Worse at Support

Dynatrace

Dynatrace

16.3

Composite
Score

+99

Emotional
Footprint

28

Reviews

Reviews Say

Compared to Google Analytics, Dynatrace is:

More Caring

Better at Support

More Inspiring

More Efficient

More Transparent

More Innovative

Hotjar

Hotjar

15.4

Composite
Score

+90

Emotional
Footprint

45

Reviews

Reviews Say

Compared to Google Analytics, Hotjar is:

Better at Support

Easier to Use

More Transparent

Less Respectful

Less Reliable

Less Efficient

Amplitude

Amplitude Analytics

11.8

Composite
Score

+97

Emotional
Footprint

30

Reviews

Reviews Say

Compared to Google Analytics, Amplitude Analytics is:

More Caring

Better at Support

More Respectful

More Efficient

More Transparent

Easier to Use

HubSpot

HubSpot Marketing Hub

8.9

Composite
Score

+93

Emotional
Footprint

143

Reviews

Reviews Say

Compared to Google Analytics, HubSpot Marketing Hub is:

Better at Support

More Caring

Easier to Use

More Efficient

Better at Training

More Reliable

Adobe Systems

Adobe Analytics

8.9

Composite
Score

+94

Emotional
Footprint

117

Reviews

Reviews Say

Compared to Google Analytics, Adobe Analytics is:

More Efficient

More Respectful

More Caring

More Innovative

Easier to Customize

Better at Support

Semrush

Semrush

8.9

Composite
Score

+91

Emotional
Footprint

135

Reviews

Reviews Say

Compared to Google Analytics, Semrush is:

More Caring

More Efficient

Less Transparent

Worse at Integrating

Less Inspiring

Worse at Training

Most Popular Google Analytics Comparisons