Website Analytics
Top Google Analytics Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

8.9

Composite
Score

+90

Emotional
Footprint

611

Reviews

Best Alternatives and Competitors to Google Analytics

Compare how Google Analytics stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

HubSpot

HubSpot Marketing Hub

9.0

Composite
Score

+93

Emotional
Footprint

87

Reviews

Reviews Say

Compared to Google Analytics, HubSpot Marketing Hub is:

Better at Support

More Caring

More Efficient

Better at Training

More Transparent

Easier to Use

Semrush

Semrush

8.8

Composite
Score

+89

Emotional
Footprint

67

Reviews

Reviews Say

Compared to Google Analytics, Semrush is:

More Efficient

More Caring

Better at Support

More Respectful

Less Inspiring

Less Reliable

Hotjar

Hotjar

8.7

Composite
Score

+92

Emotional
Footprint

35

Reviews

Reviews Say

Compared to Google Analytics, Hotjar is:

Better at Support

More Transparent

More Inspiring

Easier to Use

More Caring

Better at Training

Dynatrace

Dynatrace

8.5

Composite
Score

+99

Emotional
Footprint

21

Reviews

Reviews Say

Compared to Google Analytics, Dynatrace is:

More Caring

More Efficient

More Transparent

More Inspiring

Better at Support

More Innovative

Adobe Systems

Adobe Analytics

8.4

Composite
Score

+91

Emotional
Footprint

97

Reviews

Reviews Say

Compared to Google Analytics, Adobe Analytics is:

More Efficient

More Respectful

More Caring

Better at Support

Harder to Implement

Less Reliable

Mixpanel

Mixpanel

8.2

Composite
Score

+93

Emotional
Footprint

30

Reviews

Reviews Say

Compared to Google Analytics, Mixpanel is:

More Caring

More Transparent

More Respectful

Better at Support

Easier to Use

More Efficient

Matomo

Matomo

8.0

Composite
Score

+91

Emotional
Footprint

15

Reviews

Reviews Say

Compared to Google Analytics, Matomo is:

More Caring

Better at Support

More Reliable

Easier to Implement

Less Inspiring

Less Innovative

Amplitude

Amplitude Analytics

7.9

Composite
Score

+94

Emotional
Footprint

21

Reviews

Reviews Say

Compared to Google Analytics, Amplitude Analytics is:

More Caring

More Respectful

More Efficient

Better at Support

Easier to Implement

Less Innovative

Mouseflow

Mouseflow

7.7

Composite
Score

+87

Emotional
Footprint

39

Reviews

Reviews Say

Compared to Google Analytics, Mouseflow is:

More Efficient

Better at Support

Easier to Implement

Less Innovative

Less Inspiring

Worse at Integrating

Heap, Inc.

Heap

7.5

Composite
Score

+86

Emotional
Footprint

19

Reviews

Reviews Say

Compared to Google Analytics, Heap is:

More Respectful

Better at Support

Less Innovative

Less Inspiring

Less Reliable

Harder to Implement

Elastic

Elastic Observability

7.4

Composite
Score

+82

Emotional
Footprint

34

Reviews

Reviews Say

Compared to Google Analytics, Elastic Observability is:

Less Transparent

Less Caring

Less Innovative

Less Respectful

Less Reliable

Worse at Training

Most Popular Google Analytics Comparisons