Top Google Analytics Alternatives and Competitors
Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Common Features
Audience Segmentation | Data Visualization | Audience Demographics | API Framework | Device and Browser Analytics | Paid Search Integration | Search Engine Optimization | Social Media Analytics | Conversion Analysis | Customer Journey Modelling | Customer Value Analysis
8.9
Composite
Score
+92
Emotional
Footprint
928
Reviews
Best Alternatives and Competitors to Google Analytics
Compare how Google Analytics stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

Matomo
Matomo
68.0
Composite
Score
+90
Emotional
Footprint
40
Reviews
Reviews Say
Compared to Google Analytics, Matomo is:
Better at Support
Easier to Implement
Less Inspiring
Less Transparent
Less Caring
Less Innovative
Matomo is a downloadable, open source (GPL licensed) web analytics software program. It provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages and that gives you 100% data ownership.

Wix.com
Wix Analytics
51.7
Composite
Score
+91
Emotional
Footprint
16
Reviews
Reviews Say
Compared to Google Analytics, Wix Analytics is:
More Caring
Worse at Integrating
Worse at Training
Harder to Use
Harder to Implement
Worse at Support
Get actionable info about your website. Learn which content is working best and how your visitors behave. Then use these insights to act and improve.

Dynatrace
Dynatrace
16.3
Composite
Score
+99
Emotional
Footprint
28
Reviews
Reviews Say
Compared to Google Analytics, Dynatrace is:
More Caring
Better at Support
More Inspiring
More Efficient
More Transparent
More Innovative
The Dynatrace platform unifies observability, business, and security data at a massive scale (Grail) with continually updated topology and dependency mapping (Smartscape) to capture and retain full-stack data context. It leverages hypermodal AI (Davis), combining predictive AI to anticipate future behaviors, causal AI to deliver precise answers and intelligent automation, and generative AI to automatically provide recommendations, create suggested workflows or dashboards, and let people use natural language to explore, solve, and complete tasks.

Hotjar
Hotjar
15.4
Composite
Score
+90
Emotional
Footprint
45
Reviews
Reviews Say
Compared to Google Analytics, Hotjar is:
Better at Support
Easier to Use
More Transparent
Less Respectful
Less Reliable
Less Efficient
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Amplitude
Amplitude Analytics
11.8
Composite
Score
+97
Emotional
Footprint
30
Reviews
Reviews Say
Compared to Google Analytics, Amplitude Analytics is:
More Caring
Better at Support
More Respectful
More Efficient
More Transparent
Easier to Use
Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.

HubSpot
HubSpot Marketing Hub
8.9
Composite
Score
+93
Emotional
Footprint
143
Reviews
Reviews Say
Compared to Google Analytics, HubSpot Marketing Hub is:
Better at Support
More Caring
Easier to Use
More Efficient
Better at Training
More Reliable
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Adobe Systems
Adobe Analytics
8.9
Composite
Score
+94
Emotional
Footprint
117
Reviews
Reviews Say
Compared to Google Analytics, Adobe Analytics is:
More Efficient
More Respectful
More Caring
More Innovative
Easier to Customize
Better at Support
Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

Semrush
Semrush
8.9
Composite
Score
+91
Emotional
Footprint
135
Reviews
Reviews Say
Compared to Google Analytics, Semrush is:
More Caring
More Efficient
Less Transparent
Worse at Integrating
Less Inspiring
Worse at Training
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
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