Website Analytics
Top Google Analytics Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

8.9

Composite
Score

+91

Emotional
Footprint

825

Reviews

Best Alternatives and Competitors to Google Analytics

Compare how Google Analytics stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

HubSpot

HubSpot Marketing Hub

8.9

Composite
Score

+90

Emotional
Footprint

113

Reviews

Reviews Say

Compared to Google Analytics, HubSpot Marketing Hub is:

Better at Support

Easier to Use

More Caring

Better at Training

Less Transparent

Less Inspiring

Semrush

Semrush

8.8

Composite
Score

+89

Emotional
Footprint

114

Reviews

Reviews Say

Compared to Google Analytics, Semrush is:

More Caring

More Efficient

Less Transparent

Less Inspiring

Worse at Integrating

Worse at Training

Matomo

Matomo

8.7

Composite
Score

+90

Emotional
Footprint

34

Reviews

Reviews Say

Compared to Google Analytics, Matomo is:

Better at Support

More Efficient

Less Inspiring

Less Transparent

Less Innovative

Worse at Training

Adobe Systems

Adobe Analytics

8.5

Composite
Score

+93

Emotional
Footprint

109

Reviews

Reviews Say

Compared to Google Analytics, Adobe Analytics is:

More Efficient

More Respectful

More Caring

More Innovative

Easier to Customize

More Inspiring

Amplitude

Amplitude Analytics

8.3

Composite
Score

+96

Emotional
Footprint

28

Reviews

Reviews Say

Compared to Google Analytics, Amplitude Analytics is:

More Caring

More Efficient

More Respectful

Better at Support

More Transparent

Easier to Use

Hotjar

Hotjar

8.3

Composite
Score

+91

Emotional
Footprint

40

Reviews

Reviews Say

Compared to Google Analytics, Hotjar is:

Better at Support

Easier to Use

More Caring

More Inspiring

Better at Training

More Reliable

Dynatrace

Dynatrace

8.3

Composite
Score

+99

Emotional
Footprint

23

Reviews

Reviews Say

Compared to Google Analytics, Dynatrace is:

More Caring

More Inspiring

More Efficient

More Transparent

More Innovative

Better at Support

Mixpanel

Mixpanel

8.2

Composite
Score

+92

Emotional
Footprint

33

Reviews

Reviews Say

Compared to Google Analytics, Mixpanel is:

More Transparent

More Respectful

More Caring

More Innovative

Better at Support

More Efficient

Mouseflow

Mouseflow

7.8

Composite
Score

+89

Emotional
Footprint

41

Reviews

Reviews Say

Compared to Google Analytics, Mouseflow is:

Better at Support

More Efficient

Easier to Implement

Easier to Use

Less Innovative

Less Inspiring

Alexa

Alexa

7.5

Composite
Score

+88

Emotional
Footprint

33

Reviews

Reviews Say

Compared to Google Analytics, Alexa is:

Less Innovative

Less Transparent

Less Inspiring

Worse at Training

Less Reliable

Harder to Customize

Elastic

Elastic Observability

7.4

Composite
Score

+83

Emotional
Footprint

36

Reviews

Reviews Say

Compared to Google Analytics, Elastic Observability is:

Less Transparent

Less Caring

Worse at Training

Less Respectful

Less Innovative

Less Reliable

Heap, Inc.

Heap

7.3

Composite
Score

+80

Emotional
Footprint

21

Reviews

Reviews Say

Compared to Google Analytics, Heap is:

Less Reliable

Less Transparent

Less Innovative

Less Inspiring

Worse at Training

Harder to Implement

Most Popular Google Analytics Comparisons