What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
97 Plan to Renew
2
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 91%
- Negotiation and Contract:
- 84%
- Conflict Resolution:
- 88%
- Strategy & Innovation:
- 88%
- Service Experience:
- 89%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Enables Productivity
- Respectful
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
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Feature Ratings
Conversion Analysis
Audience Demographics
Data Visualization
Audience Segmentation
API Framework
Cross Channel Attribution Analysis
Predictive Analytics
Customer Journey Modelling
Anomaly Detection
Metadata Management
Real Time Workflow Automation
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Ease of IT Administration
Ease of Implementation
Ease of Customization
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
Ohanyere U.
- Role: Information Technology
- Industry: Telecommunications
- Involvement: IT Leader or Manager
Submitted Mar 2025
Engaging and entertaining
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It creates an understanding to how customers navigate through your website and how best you can keep them to your website
What is your favorite aspect of this product?
Analytical dashboard
What do you dislike most about this product?
I don’t dislike Google analytics
What recommendations would you give to someone considering this product?
It’s highly effective for customer retention
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Zainab M.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2025
Google analytics is a necessity.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The easy integration between Google analytics and other important digital platforms like Google AdWords , Bigquery, Google search , Google Firebase and Google optimize. Successfully integrating Google Analytics with some of the platforms listed above , helps me better understand the behaviour of users of our web platform , and helps me better track the performance of my companies marketing campaigns.
What is your favorite aspect of this product?
The wide range of reports provided by Google analytics is always impressive for me. Report types around audience demography , user acquisitions , user conversions and user behaviour, helps provide me with a 360 degree view of user traffic to our web platform and most importantly, the performance of our digital marketing campaigns.
What do you dislike most about this product?
Google analytics requires advanced technical skillset for effective use. Furthermore, as a result of the diverse features and possibilities present on this software, learning to use it effectively comes with a steep or slow learning curve.
What recommendations would you give to someone considering this product?
In my opinion , Google analytics is a must- use platform for measuring user behaviour, especially as it involves web and mobile app traffic.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Please tell us why you think this review should be flagged.
Hosam K.
- Role: Information Technology
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jan 2025
Efficient web analytics tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is user-friendly and offers self-explanatory tools that help business users understand and track how people interact with their website. Website administrators can easily see how visitors navigate and which pages they click on. Marketers can utilize Google Analytics to conduct A/B tests, determining which version of a website or landing page performs better, and track conversions to understand how many people make a purchase. All this is achievable without requiring advanced technical skills.
What is your favorite aspect of this product?
Google Analytics offers a powerful suite of advanced web analytics features and key performance indicators (KPIs) with minimal technical complexity, making it a market-leading self-service tool. It is also a powerful option for data analysts and developers, allowing for seamless integration with third-party platforms and applications within more complex workflows.
What do you dislike most about this product?
Google Analytics data visualization and analytical dashboards lack more robust data filtering and query features, limiting users' ability to generate customized reports and gain deeper data insights.
What recommendations would you give to someone considering this product?
It would be much easier for new users of Google Analytics services and solutions to begin with the official training mini-courses and tutorials provided by Google to master the basics before engaging with their actual web user data.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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