Customer Intelligence
Top Google Analytics Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

8.8

Composite
Score

+88

Emotional
Footprint

162

Reviews

Best Alternatives and Competitors to Google Analytics

Compare how Google Analytics stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

Semrush

Semrush

8.9

Composite
Score

+94

Emotional
Footprint

59

Reviews

Reviews Say

Compared to Google Analytics, Semrush is:

More Innovative

More Caring

More Inspiring

More Reliable

Better at Support

Easier to Implement

HubSpot

HubSpot Sales Hub

8.7

Composite
Score

+92

Emotional
Footprint

59

Reviews

Reviews Say

Compared to Google Analytics, HubSpot Sales Hub is:

More Innovative

More Transparent

More Inspiring

Better at Training

More Reliable

Easier to Implement

Google

Looker

8.5

Composite
Score

+87

Emotional
Footprint

35

Reviews

Reviews Say

Compared to Google Analytics, Looker is:

More Caring

Better at Support

Less Inspiring

Less Reliable

Less Innovative

Less Respectful

Adobe Systems

Adobe Analytics

8.2

Composite
Score

+91

Emotional
Footprint

49

Reviews

Reviews Say

Compared to Google Analytics, Adobe Analytics is:

Better at Support

More Innovative

More Inspiring

More Caring

Easier to Customize

Easier to Use

Qualtrics

Qualtrics Strategy & Research

8.1

Composite
Score

+80

Emotional
Footprint

31

Reviews

Reviews Say

Compared to Google Analytics, Qualtrics Strategy & Research is:

Easier to Implement

Better at Training

Easier to Use

Less Efficient

Less Transparent

Less Caring

Graphext

Graphext

8.1

Composite
Score

+98

Emotional
Footprint

25

Reviews

Reviews Say

Compared to Google Analytics, Graphext is:

More Inspiring

More Innovative

Better at Training

Better at Support

More Efficient

More Reliable

SAP

SAP Analytics Cloud

7.6

Composite
Score

+86

Emotional
Footprint

30

Reviews

Reviews Say

Compared to Google Analytics, SAP Analytics Cloud is:

Harder to Customize

Worse at Support

Worse at Training

Worse at Integrating

Less Inspiring

Less Reliable

Audiense Ltd

Audiense Insights

7.6

Composite
Score

+88

Emotional
Footprint

11

Reviews

Reviews Say

Compared to Google Analytics, Audiense Insights is:

More Transparent

More Reliable

Worse at Integrating

Less Caring

Harder to Customize

Less Efficient

Microsoft Corporation

Dynamics 365 Customer Insights

7.5

Composite
Score

+89

Emotional
Footprint

29

Reviews

Reviews Say

Compared to Google Analytics, Dynamics 365 Customer Insights is:

Better at Support

More Innovative

More Caring

More Reliable

More Efficient

Worse at Training

People Pattern

People Pattern

7.4

Composite
Score

+89

Emotional
Footprint

21

Reviews

Reviews Say

Compared to Google Analytics, People Pattern is:

More Caring

More Inspiring

More Innovative

Less Reliable

Harder to Implement

Less Transparent

Salesforce.com Inc

Tableau CRM Analytics

7.4

Composite
Score

+84

Emotional
Footprint

31

Reviews

Reviews Say

Compared to Google Analytics, Tableau CRM Analytics is:

Less Inspiring

Less Innovative

Less Transparent

Worse at Integrating

Less Efficient

Worse at Support

Oracle

Oracle Unity Customer Data Platform

7.0

Composite
Score

+78

Emotional
Footprint

20

Reviews

Reviews Say

Compared to Google Analytics, Oracle Unity Customer Data Platform is:

Less Reliable

Less Caring

Less Respectful

Less Efficient

Worse at Integrating

Less Innovative

Most Popular Google Analytics Comparisons