Semrush Customer Reviews 2025 | SoftwareReviews

Semrush

Composite Score

8.9 /10

CX Score

9.1 /10

58 Reviews Write a Review

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What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details

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Awards & Recognition

Semrush won the following awards in the Customer Intelligence category

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2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation
Service Experience
Product Impact

Latest Award, 2025

2024 Data Quadrant Gold Medalist

2024

6 Top Rated Capabilities

6 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Service Experience
Product Impact

2024

Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

100 Plan to Renew

81 Satisfaction of Cost Relative to Value

1
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 96%
Negotiation and Contract:: 88%
Conflict Resolution:: 93%
Strategy & Innovation:: 93%
Service Experience:: 95%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

0% Negative

3% Neutral

97% Positive

Pros

Helps Innovate
Reliable
Performance Enhancing
Unique Features

Feature Ratings

Average 85

Data Visualization

Audience Demographics

Audience Segmentation

API Framework

Real Time Workflow Automation

Conversion Analysis

Metadata Management

Customer Journey Modelling

Predictive Analytics

Cross Channel Attribution Analysis

Anomaly Detection

Vendor Capability Ratings

Average 83

Quality of Features

Ease of Implementation

Breadth of Features

Business Value Created

Ease of IT Administration

Ease of Data Integration

Ease of Customization

Product Strategy and Rate of Improvement

Vendor Support

Usability and Intuitiveness

Availability and Quality of Training

Also Featured in...

Website Analytics

Score 8.8

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Search Engine Optimization

Score 8.8

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Competitive Intelligence

Score 8.6

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Semrush Reviews

Bruno W.

Role: Operations
Industry: Construction
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

Our most incredible strategy builder out here.

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

It's exceptional with identification of errors to coming up with solution with website.

What is your favorite aspect of this product?

It's one of the best strategy builder out there.

What do you dislike most about this product?

Nothing can complain for now.

What recommendations would you give to someone considering this product?

It's undeniably the best strategy builder with identification of website errors and resolving them.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Daniel E.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

Delivering the best services

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

SEMrush is an extensive online visibility management software facilitating a suite of tools for SEO, competitor analysis, content marketing, and so on. It is known for its capability of competitive intelligence and SEO. Its site audit features recognize user experience (UX) and technical issues related to SEO, assisting us to optimize our websites so that engage customers.

What is your favorite aspect of this product?

SEMrush is unbeatable in analyzing the competitor's keywords, traffic sources, backlinks, and ad strategies. It gives us a roadmap by revealing how our competitors are excelling. It not only focuses on existing customers but also makes it understand what our customers are looking for, engaging with, and clicking on online. In this way, we can attract the right public.

What do you dislike most about this product?

I find it limited when it comes to finding keyword data for niche markets. Moreover, it is performing well and giving the best services.

What recommendations would you give to someone considering this product?

SEMrush is the best all-in-one digital marketing platform. It is helpful for competitive insights and tracking of the keywords, but in case you want more in-depth analysis, it is suggested to integrate it with other powerful platforms of Google.

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Efficient Service

Chris M.

Role: Sales Marketing
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2025

Easy to use and fanstastic product

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Backlink creation startegy, Local SEO and Website SEO recommendation

What is your favorite aspect of this product?

Technical SEO

What do you dislike most about this product?

AI Content Writer

What recommendations would you give to someone considering this product?

Any company which is looking to develop a SEO strategy with a tool, SemRush is good to go tool for you.

Pros

Enables Productivity
Trustworthy
Unique Features
Efficient Service

Semrush

What is Semrush?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

Semrush Ratings

91 Likeliness to Recommend

1 Since last award

100 Plan to Renew

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Semrush?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Website Analytics

Search Engine Optimization

Competitive Intelligence

Semrush Reviews

Bruno W.

Our most incredible strategy builder out here.

Likeliness to Recommend

Pros

Daniel E.

Delivering the best services

Likeliness to Recommend

Pros

Chris M.

Easy to use and fanstastic product

Likeliness to Recommend

Pros

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Feature Ratings

Data Visualization

Audience Demographics

Audience Segmentation

API Framework

Real Time Workflow Automation

Conversion Analysis

Metadata Management

Customer Journey Modelling

Predictive Analytics

Cross Channel Attribution Analysis

Anomaly Detection

Vendor Capability Ratings

Quality of Features

Ease of Implementation

Breadth of Features

Business Value Created

Ease of IT Administration

Ease of Data Integration

Ease of Customization

Product Strategy and Rate of Improvement

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Usability and Intuitiveness

Availability and Quality of Training