Emotional Footprint Awards 2023
Sales Engagement Platforms
SoftwareReviews names ActiveCampaign, Freshsales, Apollo, and VanillaSoft as Sales Engagement Platforms Emotional Footprint Award Winners.
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Sales Engagement Platforms
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
ActiveCampaign
ActiveCampaign
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
9.2
CX Score
CX
Score
+96
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
Vanilla Soft
VanillaSoft
Vanilla Soft Pro is a sales platform that includes best call logic, auto dialing, on-board intelligent messaging, integrated e-mail, and more.
8.9
CX Score
CX
Score
+93
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Freshworks
Freshsales
Freshsales provides a solution which allows you to make calls, send emails, schedule tasks and book meetings all from within the platform, enabling more sales throughout the process.. Communicate with relevant context, personalize follow-ups, and automate routine tasks with Freshsales.
8.9
CX Score
CX
Score
+94
Net Emotional Footprint
Net Emotional
Footprint
90
Value Index
VALUE INDEX
Apollo
Apollo
Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.
8.8
CX Score
CX
Score
+88
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Other Evaluated Vendors
Salesloft, Inc
Salesloft
Salesloft helps B2B sales teams close more deals. We integrate with today’s top CRMs, turning your data into easy, actionable, multi-channel steps that help sellers get to “yes” quicker.
8.7
CX Score
CX
Score
+86
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Groove
Groove
Groove was built from the ground-up to help revenue teams foster more productive and profitable relationships with prospects and customers. Everything about Groove is centered around improving efficiency, getting actionable insights, and driving revenue.
8.7
CX Score
CX
Score
+93
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
HubSpot
HubSpot Sales Hub
Hubspot Sales Hub eliminates friction by bringing all your tools and data together on one easy-to-use, powerful CRM platform your whole team will love. Now you’re freed up to focus on what really matters: your customers.
8.7
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Outreach Corporation
Outreach
Outreach frees sales teams to focus on engagement.
8.3
CX Score
CX
Score
+78
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Veloxy IO
Veloxy
Veloxy adds industry-leading email marketing and sales engagement software functionality to your inbox: Salesforce visibility and automation, mail-merge, CAN-SPAM compliance, one-to-one email blasts, analytics, deliverability reporting and optimization, personalization, account based email tracking, and much more.
8.3
CX Score
CX
Score
+92
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Vendasta
Yesware
Yesware is an all-in-one sales toolkit that gives you everything you need to prospect, schedule meetings, and follow up - right from your inbox. Yesware provides you the insights you need to make data-driven decisions and spend time where it matters, allowing you to work smarter - not harder.
8.0
CX Score
CX
Score
+87
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Mixmax
Mixmax
Get more replies, book more meetings, and ensure nothing falls through the cracks.
8.0
CX Score
CX
Score
+87
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Reply.io
Reply
Sales engagement platform which automates email search, LinkedIn outreach, personal emails, SMS and WhatsApp messages, calls, and tasks. It eliminates routine work and let your sales team focus on what really matters - closing deals.
7.9
CX Score
CX
Score
+85
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
InsideSales
Playbooks by InsideSales
Create meaningful conversations with prospects and customers to accelerate revenue results.
5.1
CX Score
CX
Score
+45
Net Emotional Footprint
Net Emotional
Footprint
59
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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