Sales Engagement Platforms (SEP)

Sales Engagement Platforms

What is Sales Engagement Platforms?

Sales Engagement Platforms (SEP) integrate with sales communications and tools, helping to streamline sales outreach activities and automate customer/prospect interactions. This allows sales and marketing individuals to build sales cadences, leverage templates and track engagement metrics.

Common Features

  • E-Mail Campaign Management
  • Sales Analytics
  • Workflow Automation
  • Omnichannel Campaign Management
  • CRM Integration
  • Internal Sales Collaboration
  • Call Management
  • Next-Best-Action Recommendations
  • Conversation Coaching
  • E-Mail Integration
  • Dialer Integration
  • Pipeline Management

Top Sales Engagement Platforms (SEP)

2024 Data Quadrant Awards

2024 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

Switch to Emotional Footprint
Products: 15
Next Award: May 2025

Top Sales Engagement Platforms 2024

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

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Composite Score
8.9 /10
CX Score
8.9 /10

Easy-to-adopt sales software that leverages AI to build pipelines and close deals. Hubspot Sales Hub eliminates friction by bringing all your tools and data together on one easy-to-use, powerful CRM platform your whole team will love. Sales Hub empowers sales teams to index on quality over quantity. It equips them with both the connected tools they need to regain productivity and the context they need to deepen customer connections.

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Pros

  • Trustworthy
  • Respectful
  • Generous Negotitation
  • Transparent
Badge Winner
Badge Winner
Composite Score
8.8 /10
CX Score
9.0 /10

The all-new Sales Cloud CRM software allows you to be more efficient, more productive, more everything than ever before as it allows you to close more deals, accelerate productivity, get more leads and make more insightful decisions.

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Pros

  • Reliable
  • Helps Innovate
  • Enables Productivity
  • Trustworthy
Badge Winner
Badge Winner
Mixmax

Mixmax

Composite Score
8.7 /10
CX Score
8.8 /10

Get more replies, book more meetings, and ensure nothing falls through the cracks.

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Pros

  • Enables Productivity
  • Saves Time
  • Respectful
  • Trustworthy
Badge Winner
Badge Winner
Apollo.io

Apollo.io

Composite Score
8.7 /10
CX Score
8.8 /10

Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.

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Pros

  • Enables Productivity
  • Reliable
  • Performance Enhancing
  • Trustworthy
Badge Winner
Badge Winner
Salesloft, Inc

Salesloft

Composite Score
8.6 /10
CX Score
8.7 /10

Salesloft is an AI-powered revenue orchestration platform that brings certainty to every revenue action and customer interaction. Salesloft helps sales teams drive more revenue with the only complete Sales Engagement platform available in the market. Salesloft is the one place for sellers and managers to go to execute all their digital selling tasks, communicate with buyers, understand what to do next, forecast with accuracy, and get the coaching and insights they need to win more deals.

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Pros

  • Respectful
  • Fair
  • Enables Productivity
  • Acts with Integrity
Badge Winner
ZoomInfo Technologies Inc

ZoomInfo Sales

Composite Score
8.6 /10
CX Score
8.6 /10

ZoomInfo Sales is the modern go-to-market platform for B2B companies. We have the biggest, most accurate, and most frequently refreshed database of insights, intelligence, and purchasing intent data about companies and contacts. ZoomInfo Sales layer additional tools on top of that intelligence—such as conversation intelligence, sales engagement, and data orchestration—to help you engage with prospects and customers. By integrating all of these tools with the other key systems you use, your go-to-market teams will be more prepared and well equipped to close more deals and hit their number.

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Pros

  • Enables Productivity
  • Trustworthy
  • Effective Service
  • Caring

Cons

  • Under Delivered
Outreach Corporation

Outreach

Composite Score
8.6 /10
CX Score
8.5 /10

Outreach gives sales leaders a complete picture of the entire sales cycle so they can increase deal velocity, pipeline conversion, and rep productivity. At the same time, sellers have all of the capabilities and insights they need to build pipeline, run meetings, navigate buying committees, and manage deals to close.

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Pros

  • Respectful
  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
ActiveCampaign

ActiveCampaign

Composite Score
8.3 /10
CX Score
8.6 /10

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

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Pros

  • Helps Innovate
  • Continually Improving Product
  • Inspires Innovation
  • Client Friendly Policies
Badge Winner
Badge Winner
Freshworks

Freshsales

Composite Score
8.1 /10
CX Score
8.3 /10

Freshsales provides a solution which allows you to make calls, send emails, schedule tasks and book meetings all from within the platform, enabling more sales throughout the process. Communicate with relevant context, personalize follow-ups, and automate routine tasks with Freshsales.

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Pros

  • Enables Productivity
  • Unique Features
  • Effective Service
  • Acts with Integrity
Badge Winner
Badge Winner
Composite Score
7.8 /10
CX Score
8.1 /10

Groove was built from the ground-up to help revenue teams foster more productive and profitable relationships with prospects and customers. Everything about Groove is centered around improving efficiency, getting actionable insights, and driving revenue.

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Pros

  • Helps Innovate
  • Efficient Service
  • Effective Service
  • Saves Time