What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceKlaviyo Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Klaviyo.
88 Likeliness to Recommend
2
Since last award
96 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Campaign Management
Email Delivery
Auto-Responders
Mobile Optimized
Segmentation
SPAM Compliance
A/B Testing
Contact Database
Sales Intelligence & Conversion Rates
Content Authoring
Email Templates
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Business Value Created
Ease of Implementation
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Vendor Support
Also Featured in...
Klaviyo Reviews
Agnieszka K.
- Role: Consultant
- Industry: Retail
- Involvement: End User of Application
Submitted Mar 2024
Great email marketing tool for eCommerce
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo is a great tool for email marketing and SMS marketing for eCommerce brands. It has a seamless integration with Shopify and Woocommerce allowing you set up automations with dynamic content and promote products based on their availability
What is your favorite aspect of this product?
ease of integration with Shopfy and WooCommerce
What do you dislike most about this product?
They have a li mited option of email template designs and limitations with custom design.
What recommendations would you give to someone considering this product?
Use the platform to its full potential, especially their segmentation functionality
Pros
- Continually Improving Product
- Efficient Service
- Saves Time
- Respectful
Shiva R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2024
Efficient tool with multiple features
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo has multi channel features like Emails, SMS at an affordable price with best Spam compliance
What is your favorite aspect of this product?
It's built in campaign canvases and automations makes it a stand out tool with Spam compliance ensures a higher delivery rate
What do you dislike most about this product?
Nothing much as of now
What recommendations would you give to someone considering this product?
Small Businesses or Startups who are in need of an automation tool with an affordable cost can leverage it
Pros
- Saves Time
- Continually Improving Product
- Trustworthy
- Unique Features
Leah T.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Jan 2024
klaviyo is the solution to manage your emails
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Thanks to the campaign templates that are already up and running, we were able to test each one thoroughly before activating them. By focusing on the right clients, we were able to see things we had previously overlooked.
What is your favorite aspect of this product?
In terms of behavior-based automations, Klaviyo may be the finest option. It helps create accurate consumer profiles and target the right consumers when sending out email or text messages. Not only that, it provides a prognosis for the months and years ahead, as well as the ability to build and test ads beforehand.
What do you dislike most about this product?
Has a plethora of analytics and reporting options, but making them work for your business could be a challenge, so upper management may not be a fan.
What recommendations would you give to someone considering this product?
When it comes to email marketing, automated workflows, and short message service (SMS) expansion, Klaviyo is a fantastic platform. Email campaign creation and scheduling, automatic flow configuration, and dashboard analytics management are all made easier by the platform. There is an abundance of material available to aid with email marketing, such as live seminars from Klaviyo to exchange best practices, resources guides to build new flows, etc. Klaviyo is an excellent tool for making effective use of client data through retargeting and engagement.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
