Top Klaviyo Alternatives and Competitors
Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Common Features
Email Delivery | SPAM Compliance | Segmentation | Mobile Optimized | A/B Testing | Basic Reporting and Analytics | Auto-Responders | Email Templates | Content Authoring | Campaign Management | Surveys and Polling | Dynamic Content | Text Messaging | Contact Database | Sales Intelligence & Conversion Rates
8.7
Composite
Score
+90
Emotional
Footprint
82
Reviews
Best Alternatives and Competitors to Klaviyo
Compare how Klaviyo stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

Unione Email API
UniOne
9.1
Composite
Score
+99
Emotional
Footprint
37
Reviews
Reviews Say
Compared to Klaviyo, UniOne is:
Better at Support
More Inspiring
More Innovative
More Caring
Better at Training
More Transparent
UniOne powers developers like you with a comprehensive Email API that seamlessly integrates email communication workflows and enhances user engagement in websites and applications. With UniOne, you keep track of all email-related activities, including sending, receiving, delivery statuses, bounce events, and other relevant interactions. Each single event is timestamped and associated with relevant metadata to provide detailed insights into the email lifecycle.

ActiveCampaign
ActiveCampaign
9.0
Composite
Score
+95
Emotional
Footprint
151
Reviews
Reviews Say
Compared to Klaviyo, ActiveCampaign is:
More Innovative
More Transparent
More Efficient
More Caring
More Inspiring
More Respectful
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
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Brevo
Brevo
9.0
Composite
Score
+94
Emotional
Footprint
90
Reviews
Reviews Say
Compared to Klaviyo, Brevo is:
More Inspiring
Better at Support
More Transparent
Easier to Use
More Innovative
Harder to Customize
Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.
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Adobe Systems
Adobe Marketo Engage
9.0
Composite
Score
+95
Emotional
Footprint
90
Reviews
Reviews Say
Compared to Klaviyo, Adobe Marketo Engage is:
More Innovative
More Reliable
More Respectful
More Caring
More Inspiring
More Efficient
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

HubSpot
HubSpot Marketing Hub
8.9
Composite
Score
+91
Emotional
Footprint
333
Reviews
Reviews Say
Compared to Klaviyo, HubSpot Marketing Hub is:
More Innovative
Better at Support
Easier to Use
More Transparent
Harder to Customize
Worse at Integrating
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
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Adobe Systems
Adobe Campaign
8.9
Composite
Score
+92
Emotional
Footprint
119
Reviews
Reviews Say
Compared to Klaviyo, Adobe Campaign is:
More Inspiring
More Reliable
More Caring
Harder to Customize
Harder to Implement
Less Efficient
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Robly Ltd.
Robly
8.8
Composite
Score
+93
Emotional
Footprint
76
Reviews
Reviews Say
Compared to Klaviyo, Robly is:
More Caring
More Respectful
Better at Support
More Transparent
Harder to Customize
Less Inspiring
Robly is an email marketing platform that uses innovative automation and artificial intelligence technologies to observe user behavior and deliver campaigns at the exact moment people are most likely to engage. It is designed for businesses of all sizes, specializing in supporting charities, non profits, education sections and religious organizations. Leveraging proprietary automation and AI technology, it helps beginners and experts achieve up to 50% higher open rates and grow email lists up to four times faster.

Marigold
Campaign Monitor by Marigold
8.8
Composite
Score
+98
Emotional
Footprint
116
Reviews
Reviews Say
Compared to Klaviyo, Campaign Monitor by Marigold is:
More Caring
More Efficient
Better at Support
Easier to Use
More Inspiring
More Respectful
Campaign Monitor by Marigold is email marketing software with drag-and-drop simplicity. Campaign Monitor gives you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business. You'll design and send captivating messages with ease using Campaign Monitor by Marigold. Businesses around the world leverage our modern, uncomplicated workflows to send email and SMS campaigns that increase engagement and inspire audiences to take action.

MailerLite
MailerLite
8.8
Composite
Score
+95
Emotional
Footprint
68
Reviews
Reviews Say
Compared to Klaviyo, MailerLite is:
More Innovative
More Reliable
More Inspiring
Better at Support
More Respectful
Easier to Use
MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.

Zoho
Zoho Campaigns
8.7
Composite
Score
+95
Emotional
Footprint
68
Reviews
Reviews Say
Compared to Klaviyo, Zoho Campaigns is:
More Caring
More Respectful
More Reliable
Better at Support
Harder to Customize
Worse at Integrating
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.

Twilio
SendGrid Email Marketing
8.7
Composite
Score
+92
Emotional
Footprint
67
Reviews
Reviews Say
Compared to Klaviyo, SendGrid Email Marketing is:
Better at Support
More Efficient
More Innovative
More Transparent
More Reliable
Harder to Implement
Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based.

Intuit
Mailchimp
8.7
Composite
Score
+88
Emotional
Footprint
606
Reviews
Reviews Say
Compared to Klaviyo, Mailchimp is:
Harder to Customize
Worse at Training
Less Inspiring
Less Efficient
Worse at Integrating
Less Transparent
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Constant Contact, Inc.
Constant Contact
8.7
Composite
Score
+84
Emotional
Footprint
127
Reviews
Reviews Say
Compared to Klaviyo, Constant Contact is:
Less Innovative
Less Efficient
Less Inspiring
Harder to Customize
Less Transparent
Less Caring
Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

LITMUS LLC
Litmus
8.6
Composite
Score
+98
Emotional
Footprint
43
Reviews
Reviews Say
Compared to Klaviyo, Litmus is:
More Innovative
More Caring
More Efficient
Better at Training
More Inspiring
More Respectful
Litmus is the all-in-one, easy-to-use set of solutions your team needs to create emails that convert and get more from your marketing. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.

GetResponse
GetResponse
8.6
Composite
Score
+96
Emotional
Footprint
65
Reviews
Reviews Say
Compared to Klaviyo, GetResponse is:
More Inspiring
More Reliable
Better at Support
More Caring
Easier to Use
More Transparent
GetResponse is a comprehensive marketing software platform that helps you create content, boost sales, and increase traffic to your business online. Integrated email marketing, autoresponders, and landing pages let you automate essential tasks and launch effective marketing campaigns. Advanced analytics make it easy to track conversions, leads, and ROI, and learn what your customers want. Customizable template scenarios do the heavy lifting for you — no coding necessary.

Aweber
AWeber
8.5
Composite
Score
+95
Emotional
Footprint
65
Reviews
Reviews Say
Compared to Klaviyo, AWeber is:
More Innovative
More Caring
More Inspiring
More Efficient
Better at Support
More Reliable
AWeber develops and runs an opt-in email marketing service used by over 120,000+ small businesses, bloggers and entrepreneurs around the globe. Our web-based tools help businesses grow by staying in touch with customers and prospects through email.

Omnisend
Omnisend
8.3
Composite
Score
+87
Emotional
Footprint
42
Reviews
Reviews Say
Compared to Klaviyo, Omnisend is:
Less Innovative
Less Caring
Less Transparent
Harder to Customize
Less Respectful
Less Efficient
Omnisend is an all-in-one omnichannel marketing platform built for busy shop owners who’ve had enough adventure. It makes email, SMS, and automation feel wonderfully uneventful. Powerful yet intuitive, Omnisend helps you grow sales and build customer relationships without the headache. Advanced segmentation, seamless ecommerce integrations, and automation workflows handle the heavy lifting — so you don’t have to. And with 24/7 customer support, you’re covered at all times. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be.

Salesforce.com Inc
Salesforce Email Studio
7.8
Composite
Score
+89
Emotional
Footprint
34
Reviews
Reviews Say
Compared to Klaviyo, Salesforce Email Studio is:
More Reliable
Harder to Implement
Harder to Use
Harder to Customize
Worse at Training
Less Innovative
Email drives online commerce. Marketing Cloud offers hundreds of features to help you execute on every possible communication, from basic email marketing strategies to sophisticated campaigns using Predictive Intelligence. Drag-and-drop content tools make it easy for any team member to create emails. With dynamic content blocks for personalization, integrated and automated predictive decisions, and predefined event triggers, you can automatically send relevant messages at any time during the customer lifecycle.
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