In Partnership With SelectHub
What is MailerLite?
MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.
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In Partnership With SelectHub
MailerLite Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on MailerLite.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
93 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MailerLite?
Pros
- Reliable
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Segmentation
Dynamic Content
Email Templates
Campaign Management
A/B Testing
Contact Database
Mobile Optimized
Content Authoring
Text Messaging
Vendor Capability Ratings
Ease of Data Integration
Ease of Implementation
Quality of Features
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Business Value Created
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
MailerLite Reviews
Jeremy P.
- Role: Industry Specific Role
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jan 2025
Simplified Email Marketing for Growing Business
Likeliness to Recommend
What differentiates MailerLite from other similar products?
The key difference is MailerLite's focus on simplicity and affordability, making it ideal for small to medium-sized businesses, while competitors often offer more advanced features and customization but at a higher cost.
What is your favorite aspect of this product?
MailerLite offers user-friendly tools, cost-effective pricing, and robust automation features. It supports advanced segmentation, A/B testing, and seamless integrations, helping businesses improve email engagement and grow their audience effectively.
What do you dislike most about this product?
MailerLite's disadvantages include limited design customization compared to competitors, fewer advanced analytics options, and feature restrictions in the free plan. It may not be ideal for large-scale enterprises or complex marketing needs.
What recommendations would you give to someone considering this product?
MailerLite is a user-friendly, affordable email marketing platform ideal for small to medium businesses, offering essential tools like automation, segmentation, and integrations, though it may lack advanced features for larger enterprises.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Bella C.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2024
Powerful email marketing solution
Likeliness to Recommend
What differentiates MailerLite from other similar products?
It focuses on the simplicity of functioning to create ease for us. It also supports automating the workflow of marketing and analyzes the performance of the campaigns. Its user-friendly interface makes it accessible to all levels of users, making it desirable in the market.
What is your favorite aspect of this product?
The main aspect which I love most about is that though its features are highly simple the functionality is highly advanced to meet the requirements. This thing makes it accessible for both beginners and experts. Even more advanced tools are available for the working of more experienced and technical marketers. Along with this, its intuitive interface, and advanced automation abilities make it my favorite.
What do you dislike most about this product?
MailerLite comprises advanced features but there is a lack of extensiveness in the features. Some other advanced marketing features need to be updated in it. Also, there is a limitation in the availability of customization which causes issues when I am designing to meet the demands of my work. In short, more updated versions should be introduced.
What recommendations would you give to someone considering this product?
It is an ideal and highly significant software in the field of email marketing. I found it a very budget-friendly and straightforward email marketing platform for all types of uses.
Pros
- Continually Improving Product
- Reliable
- Unique Features
- Effective Service
Please tell us why you think this review should be flagged.
Chris M.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2024
A user-friendly email marketing software
Likeliness to Recommend
What differentiates MailerLite from other similar products?
Many key features make it distinguishable from its competitors. It differentiates itself in intuitive editor and design tools. It makes itself accessible for the learner with limited knowledge. Also, it is available at affordable prices alongside a free plan. Overall, MailerLite is a strong contender among other similar products.
What is your favorite aspect of this product?
The User-friendly interface plus its drag-and-drop editor, are my favorite aspects. Its functioning and setup make it accessible to everyone. Even those without technical expertise can style professional emails quickly. The automation of workflow, and ease of designing emails, play an important role in the flourishment of business and engaging the audience effectually.
What do you dislike most about this product?
There is nothing considerable to dislike about this software. It is going well with all the demands and needs. However, this device should update over time to meet the trials of evolution. While it provides essential tools, the large enterprise demands more customization options, especially those looking for advanced operating tools.
What recommendations would you give to someone considering this product?
One can leverage MailerLite efficiently to boost their email marketing to develop strong collaboration with audiences. One should take advantage of its given free trial plan which is available for 1000 subscribers. This will help you to get more about its features and functioning.
Pros
- Helps Innovate
- Performance Enhancing
- Inspires Innovation
- Caring
Please tell us why you think this review should be flagged.
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