Klaviyo
7.8 /10

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

Company Details


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Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

92 Likeliness to Recommend

100 Plan to Renew

81 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

0% Negative
8% Neutral
92% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Respectful
  • Generous Negotitation

Feature Ratings

Average 79

Data Security

92

Real Time Capabilities

86

Behavioral Triggers

83

Omnichannel Integration

82

CRM Integration

80

Data Enrichment

78

Data Aggregation

72

Dashboards, Analytics and Reporting

71

Vendor Capability Ratings

Average 80

Usability and Intuitiveness

88

Business Value Created

85

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Data Integration

81

Quality of Features

79

Ease of IT Administration

77

Breadth of Features

77

Product Strategy and Rate of Improvement

77

Vendor Support

77

Ease of Customization

75

Klaviyo Reviews

Dory E.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Innovative & Easy to Integrate

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Klaviyo is one of the biggest CRM platforms on the market and it integrates and supports the most popular platforms (Shopify etc). Klaviyo is very easy to use and there are a lot of educational videos and certificates available for those who would like to learn more about the platform. I'd highly recommend the Klaviyo Academy. Their help articles are great and they also offer chat support.

What is your favorite aspect of this product?

The dashboard makes reporting very easy and it's fairly customizable.

What do you dislike most about this product?

Their geotargeting capabilities could be improved. They only allow targeting based on state or ZIP code.

What recommendations would you give to someone considering this product?

Review the Klaviyo Academy tutorials to see the backend of the platform and confirm if Klaviyo integrates with the other solutions in their tech stack.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Less Efficient Service

Amina V.

  • Role: Information Technology
  • Industry: Entertainment
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Product with the easiest implementation!

Likeliness to Recommend

10 /10

What differentiates Klaviyo from other similar products?

The knowledge platform existence (Klaviyo Academy), which makes the first implementation and continuous development easier. The support team is amazing and I personally love the clear, easy UI of the product considering the complex business logic of the platform. All details and rule/segment creation tools are making our day to day experience easier and helps us to promote our business, reach to our customers and grow as a company.

What is your favorite aspect of this product?

My personal favorite is Klaviyo Academy, which was the first step before implementation for me. I was fully aware of all the different tools and functionality of the product, so it was easier to start. My second favorite is the Email Composer (drag and drop) and available templates. It is very helpful to choose among the existing templates and customize it for someone who is not a pro in email design.

What do you dislike most about this product?

I don’t like that each campaign has a limit of 2500 receivers (in our current plan). The thing is that the plan is not very suitable to our business, for example, we never use the sms marketing, but have lots of campaigns in a month. But the plans include both and you have to pay for something you don’t really use. I would like to see customizable plans.

What recommendations would you give to someone considering this product?

Learn basics at Klaviyo Academy :) It will make your work easier and you will learn about all the features before start.

Pros

  • Enables Productivity
  • Trustworthy
  • Efficient Service
  • Effective Service

Kyle M.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Best in class e-commerce marketing solution

Likeliness to Recommend

10 /10

What differentiates Klaviyo from other similar products?

Klaviyo does email marketing better than any other system I've seen and is effective at both sms and push marketing as well. Klaviyo offers every data integration necessary for my business and an extensive API with the ability to use custom metrics, when necessary.

What is your favorite aspect of this product?

List building and segmentation features are great in Klaviyo with the ability to filter on just about every metrics you can think of and the ability to create customized sign up pages for lists and campaigns.

What do you dislike most about this product?

While it offers dashboards and analytics reports, they leave a lot to be desired and aren't heavily customizable.

What recommendations would you give to someone considering this product?

If you're in e-commerce and looking for an email marketing solution, you need Klaviyo. Become a power user to get the most out of it.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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