Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

99 Plan to Renew

1
Since last award

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 86

Audience Segmentation

87

Device and Browser Analytics

87

Audience Demographics

86

Paid Search Integration

86

Conversion Analysis

86

Data Visualization

86

Search Engine Optimization

86

Customer Value Analysis

85

Customer Journey Modelling

83

Social Media Analytics

83

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

86

Quality of Features

86

Ease of Implementation

85

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Marina C.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2023

Necessary data in companies for campaigns

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Unlike other systems, this is one of the easiest to implement in organizations because it is part of the solutions of a well-known digital industry, it is one of the ideal tools for organizations that have websites and want to know the online movements of users in said places

What is your favorite aspect of this product?

What I like about this service is that it allows you to visualize without complexities who accesses the websites, this with the purpose of collecting important information in companies in areas that increase operations with client integrations, this allows you to visualize who accesses the sites from which device or even the city something ideal for marketing and sales professionals

What do you dislike most about this product?

This system has not failed me since its implementation, mainly because it is a tool for visualizing customer actions in a complete way

What recommendations would you give to someone considering this product?

It allows improving commercial strategies or even customer interaction, it allows professionals who access business websites to be fully monitored without being complicated

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Patrick G.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Great product! Great Information

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

It's very well intergrated with the search space

What is your favorite aspect of this product?

The breath of detail

What do you dislike most about this product?

too many levels to drill down

What recommendations would you give to someone considering this product?

Make it more user friendly

Pros

  • Respectful
  • Helps Innovate
  • Reliable
  • Performance Enhancing

Maria Jose U.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

Excellent platform

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google analytics differs from other similar companies because it can have a greater depth in the analysis of the data. This means that you can go down to a much higher level of detail, allowing you to get much more precise information. Additionally, Google Analytics offers a wide range of analytics tools that allow users to gain a deeper understanding of their users and behaviors. These tools have been improved over time to provide a better analysis experience. Google Analytics also provides detailed reports on web traffic, which users can use to make informed decisions about content and advertising on their website

What is your favorite aspect of this product?

I like Google Analytics because it is always at the forefront of technology and offers very useful tools and information resources to help users better understand user behavior on their websites Google Analytics reports are very intuitive and easy to understand, making it ideal for beginners. It also offers a wide variety of advanced reports to help users make better marketing decisions. It is also a very scalable tool to meet the needs of users as their online presence grows

What do you dislike most about this product?

What I always find negative about google analytics is that you need advanced technical knowledge to be able to get the most out of the tool. As a result, many users are unable to gain useful information from the collected data. Additionally, the reports provided by Google Analytics are often complicated and difficult to understand. Finally, the reports are usually very general and cannot be drilled down into the specific data of a certain website. This means that many users are unable to obtain the specific information they need to improve their marketing strategies

What recommendations would you give to someone considering this product?

I would especially recommend Google Analytics because this has always been one of the main web data analysis tools. This tool allows you to better understand the behavior of your users online and adjust your marketing and advertising strategies for optimal results. It allows you to better understand the interaction with your brand, the content that interests your users the most, the clicks on your ads and the way users navigate your website. Furthermore, the platform is backed by Google's global infrastructure that is powerful enough to support the service

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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