Google

Google Analytics

Composite Score

8.9 /10

CX Score

9.2 /10

719 Reviews Write a Review

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What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Strategy and Innovation
Product Impact

2023

2023 Data Quadrant Gold Medalist

2023

7 Top Rated Capabilities

10 Top Rated Features

2023

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative

4% Neutral

94% Positive

Pros

Reliable
Performance Enhancing
Enables Productivity
Helps Innovate

Feature Ratings

Average 86

Audience Segmentation

Device and Browser Analytics

Audience Demographics

Paid Search Integration

Conversion Analysis

Data Visualization

Search Engine Optimization

Customer Value Analysis

Customer Journey Modelling

Social Media Analytics

API Framework

Vendor Capability Ratings

Average 83

Business Value Created

Breadth of Features

Quality of Features

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Usability and Intuitiveness

Vendor Support

Also Featured in...

Product Analytics

Score 9.0

View Google Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.7

View Google Analytics in this category (opens in a new tab)

A/B Testing

Score 8.7

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Hiroshi K.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2023

There are many functions that this program offers

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

There are many functions that this program offers me to enhance the performance of my company's websites. It is thanks to the help of this program that I can analyze the flow and traffic of interested clients as well as study the number of clients who visit our website. platform on the web, I am very happy to work with the support of Google Analytics since this program enhances the company's marketing in this way with the great objective of increasing sales and commercial relationships for my company, that is, this program better interaction strategies.

What is your favorite aspect of this product?

Google Analytics is one of the few programs that offer you so many options to analyze and study what are the most positive points of the operation of your website as well as promote the development of your company's publications and marketing messages, this program will notify me all the detailed information of each of the data that has left the performance of each of the company's websites, this program is attentive to each of the movements of the visitors of my web pages and will collect all the necessary information by means of reports that I can use as a reference for my ads.

What do you dislike most about this product?

It is really mandatory that the system works in collaboration with Google so that the program can reproduce each of its functions and maintain the protections of each of the data that has been collected, this program is a tool that must be used with caution since which can sometimes be made from the use of the most private data of visitors, a last negative point of this program would be the complexity of technical functions to apply it.

What recommendations would you give to someone considering this product?

The best tool you can have in your work area and apply it on your company's websites, this program is the perfect software that will study the number of visitors who enter your platform, I recommend Google Analytics because it uses all the information you collect and analyze for the benefit of the company and be much more attractive and interactive with my clientele.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Dan P.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2023

Must-have website tool

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Scale of deep integration with all Google tools (and beyond!)

What is your favorite aspect of this product?

Accurate and real-time data

What do you dislike most about this product?

Nothing!!!

What recommendations would you give to someone considering this product?

Learn all you can about how to use it so you can get maximum value from it - brilliant tool in the right hands

Pros

Reliable
Performance Enhancing
Security Protects
Enables Productivity

Ahmet Burak B.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2023

Must Have for Digital Marketers

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

I think GA is unmatched by any of its competitors in any comparison.

What is your favorite aspect of this product?

I like majority of the tools and the aspects but most importantly the CLTV calculation

What do you dislike most about this product?

I do not like why they removed goals in GA4, it's confusing now

What recommendations would you give to someone considering this product?

I'd recommend to get to know the GA4 because it's fundamentally different that Google Analytics Universal

Pros

Enables Productivity
Unique Features
Inspires Innovation
Caring

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Google Analytics Ratings

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Device and Browser Analytics Capture and summarize device and browser information.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Product Analytics

Customer Intelligence

A/B Testing

Google Analytics Reviews

Hiroshi K.

There are many functions that this program offers

Likeliness to Recommend

Pros

Dan P.

Must-have website tool

Likeliness to Recommend

Pros

Ahmet Burak B.

Must Have for Digital Marketers

Likeliness to Recommend

Pros

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Feature Ratings

Audience Segmentation

Device and Browser Analytics

Audience Demographics

Paid Search Integration

Conversion Analysis

Data Visualization

Search Engine Optimization

Customer Value Analysis

Customer Journey Modelling

Social Media Analytics

API Framework

Vendor Capability Ratings

Business Value Created

Breadth of Features

Quality of Features

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Usability and Intuitiveness

Vendor Support