Google

Google Analytics

Composite Score

8.9 /10

CX Score

9.2 /10

752 Reviews Write a Review

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What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Strategy and Innovation
Product Impact

2023

2023 Data Quadrant Gold Medalist

2023

7 Top Rated Capabilities

10 Top Rated Features

2023

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

99 Plan to Renew

1
Since last award

90 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative

4% Neutral

94% Positive

Pros

Performance Enhancing
Reliable
Enables Productivity
Helps Innovate

Feature Ratings

Average 86

Device and Browser Analytics

Audience Segmentation

Paid Search Integration

Audience Demographics

Conversion Analysis

Search Engine Optimization

Data Visualization

Customer Value Analysis

Social Media Analytics

Customer Journey Modelling

API Framework

Vendor Capability Ratings

Average 83

Business Value Created

Quality of Features

Ease of Implementation

Breadth of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Usability and Intuitiveness

Vendor Support

Also Featured in...

Product Analytics

Score 9.0

View Google Analytics in this category (opens in a new tab)

A/B Testing

Score 8.7

View Google Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.7

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Mohammed A.

Role: Information Technology
Industry: Utilities
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Dec 2020

A good product which gives you insights into your

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Been around for a long time and many people know how to use it.

What is your favorite aspect of this product?

I can get a lot of information about the traffic

What do you dislike most about this product?

Cant focus on individual events and action from my traffic data.

What recommendations would you give to someone considering this product?

Easy to implement, great insights and lots of people have worked with it before

Pros

Reliable
Acts with Integrity
Performance Enhancing
Enables Productivity

Cons

Inhibits Innovation
Slower Product Innovation
Commodity Features

Devdan A.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2020

Wider performance display.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

One of the things that make Google Analytics different from other web analysis platforms is that this platform contains a more automated service, a service which collects all the information and performs automatic analysis and graphics for the user, with the In order to save work time and not have to do the graphics manually. Google Analytics designs gantt diagrams and works through the collected figures, therefore, it will be very difficult for there to be a fault in the information captured.

What is your favorite aspect of this product?

What I like the most about Google Analytics is that this platform allows me to carry out the entire monitoring process and offers me a complete visualization of all the performance of my website, just by accessing it from its mobile phone application, this application is fantastic , reflects the information in real time and allows each data to be viewed instantly. Thank you very much for this perfectly developed application.

What do you dislike most about this product?

I believe that I do not have any type of complaint about the behavior or general operation that Google Analytics has provided me since I started using it, this platform has been incredible and has allowed us to monitor all the traffic of our website without the need to configure or having to perform a late process. It is excellent to monitor our website instantly.

What recommendations would you give to someone considering this product?

I would recommend this platform because it has a much simpler process than other platforms to be able to analyze web traffic, growth in visits and the management of all the clicks in the Ads of the web page. I believe that Google Analytics offers perfect accessibility to the user, which is expanded to all types of devices, which helps to make it more feasible to be able to visualize all the performance of a website.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Tony P.

Role: Information Technology
Industry: Not for Profit
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2020

Google analytics is a powerful SEO

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

It's cost is free and it has a lot of features

What is your favorite aspect of this product?

Cost, availability of features, reporting

What do you dislike most about this product?

It can be hard to understand and learn to use

What recommendations would you give to someone considering this product?

Take as much training as possible

Pros

Unique Features
Saves Time
Helps Innovate
Continually Improving Product

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Google Analytics Ratings

91 Likeliness to Recommend

1 Since last award

99 Plan to Renew

1 Since last award

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Device and Browser Analytics Capture and summarize device and browser information.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Product Analytics

A/B Testing

Customer Intelligence

Google Analytics Reviews

Mohammed A.

A good product which gives you insights into your

Likeliness to Recommend

Pros

Cons

Devdan A.

Wider performance display.

Likeliness to Recommend

Pros

Tony P.

Google analytics is a powerful SEO

Likeliness to Recommend

Pros

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Feature Ratings

Device and Browser Analytics

Audience Segmentation

Paid Search Integration

Audience Demographics

Conversion Analysis

Search Engine Optimization

Data Visualization

Customer Value Analysis

Social Media Analytics

Customer Journey Modelling

API Framework

Vendor Capability Ratings

Business Value Created

Quality of Features

Ease of Implementation

Breadth of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Usability and Intuitiveness

Vendor Support