What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Myra W.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Jun 2020
Success Installation and Accurate Results
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
A product that is issued for free by the developer and also functions so well is what Google Analytics do. Again, Google Analytics has a design that is intuitive and works easily with other software to issue comprehensive and appropriate content and results. The training of how to run Google Analytics is offered by the vendor.
What is your favorite aspect of this product?
Google Analytics is know for comprehensive and reliable information and inference regarding the digital analysis in a company Furthermore, Google Analytics increases the awareness that companies have towards their customers. And lastly, Google Analytics comes for free.
What do you dislike most about this product?
Google Analytics is making companies know how customers perceive them, which is a major thing, and we appreciate that. Nonetheless, the developer should also keep the users so up-to-date and hence, have good information on how it works.
What recommendations would you give to someone considering this product?
Digital analysis is a major thing that issues companies information when they want to make decisions about their clients. Also, any company has the freedom of taking the advantage of the application.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
Rachel S.
- Role: Operations
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jun 2020
Excellent product, but requires some education.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics ties into all things Google. Google rules the world of SEO so using one of Google's products is only going to help improve SEO for your clients.
What is your favorite aspect of this product?
The ability to go from one client's account to the next with ease.
What do you dislike most about this product?
You need to take some classes, watch training videos, or go through the extensive certification program to really understand how to find what you need.
What recommendations would you give to someone considering this product?
Using Google Analytics is a no-brainer for businesses or agencies. While it will require some training/education; the benefits well offset the cons.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
joan M.
- Role: Human Resources
- Industry: Insurance
- Involvement: End User of Application
Submitted Jun 2020
Advanced Analytical Tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics Is a issues companies with rich insight regarding their web site. Also, Google Analytics is the has a digital analytical feature, and which helps savvy marketers. With Google Analytics, and measuring of the web traffic is something too easy, but and it even understands the devices used, locations, and even the time, contrary to other products.
What is your favorite aspect of this product?
For simple purposes, you can analyze the web traffic of your website with Google Analytics and and that is an excellent way. Two, identifying the time and the device used to visit a site is a feature which is included in Google Analytics. Google Analytics also works with the SEO, hence, improving the awareness of the company.
What do you dislike most about this product?
Google Analytics has not shown a major problem to and there are enough guides. But for new users, theybfind it complex more so on the dashboard, the and hence, during training, the developer should focus on that. Lastly, Google Analytics should provide a segmented report to make it more authentic.
What recommendations would you give to someone considering this product?
Google Analytics is the only tool that will deliver high quality information about the traffic of your company. The software works with charts, and graphs, and tables, and others, and therefore, take the initiative of implementing the software.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2024 SoftwareReviews.com. All rights reserved.
