Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 86

Audience Segmentation

87

Device and Browser Analytics

87

Audience Demographics

86

Paid Search Integration

86

Conversion Analysis

86

Data Visualization

86

Search Engine Optimization

86

Customer Value Analysis

85

Customer Journey Modelling

83

Social Media Analytics

83

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

86

Quality of Features

86

Ease of Implementation

85

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Ease of Customization

82

Availability and Quality of Training

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Martha S.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2020

Easy to obtain information on web traffic.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

The best way to have a comprehensive web analysis is using Google Analytics, due to its great capacity to capture all visits accurately and because of its ability to offer monitoring of the entire web. One of the most notable differences compared to other platforms is that Google Analytics offers a real-time counter, which captures all visits at the exact moment and reflects them in the monitoring statistics. I believe that this real-time capture allows us to quickly analyze the growth or decline that we have in our visits faster than using other platforms that capture visits in a long time.

What is your favorite aspect of this product?

What I like the most about Google Analytics is that it offers me perfect synchronization with all Google services, which helps me stay informed 24 hours a day about the progress or status of visits to my website. I find this timing to be perfect, highly automated, and also quickly reflect hits at exactly the right time. Other things that I like about Google Analytics is that with this platform I can have an excellent accounting of the sales that I have made from my website, and which users become customers, at the exact moment. Google Analytics undoubtedly gives me a very functional service.

What do you dislike most about this product?

Google Analytics offers me an automated service that collects all the information on the activity of a website, daily, weekly and monthly, to do automatic analysis, however, I do not like to use this function because sometimes it is very inaccurate with the final analysis information, and I prefer to do these analyzes manually to make sure I have an exact number of visits, views and customers.

What recommendations would you give to someone considering this product?

Google Analytics is the perfect platform for all those companies that need support in the management and monitoring of a website, I highly recommend this platform because it allows the data collected to be viewed instantly, and to have clear information about visits and general activity of a web page. Google Analytics allows you to view new customers and also capture the views of the publications, so it will be very easy to obtain information about web traffic with the help of Google Analytics.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Penelope B.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2020

I can get data for a better strategy

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Through Google Analytics it is possible to determine the behavior of people within the websites that can be managed with this tool. Unlike other platforms, with Google Analytics you have better consumer data since you really dive into marketing by knowing what people are looking for. Another difference between this platform and others is that it has direct contact with google, so you can get accurate data from consumers by knowing their tastes, with this data I can enhance both amrketing and sales as the quality of service is improved and product through people's tastes.

What is your favorite aspect of this product?

I like that it has layers for depth of analysis as I can really measure and identify what people are looking for. I can get real-time information on visitors as well as website and location tracking, all in real time. With Google Analytics I can measure the organic, direct traffic and also the traffic by email, referral and social, that allows to verify the data of the visitors. I can get demographic data so I can measure the reach both locally and globally and see how effective I can be in improving sales and going further. Another point is that it is very customizable since it allows us to create our own control panel.

What do you dislike most about this product?

It takes a bit of time to become familiar with the platform, but it is enough to take a few courses to train yourself but this would slow down the full implementation of the platform a bit. The mobile application is not as detailed as the web version since the mobile one shows a summary type without having all the administrative tools for analyzing the traffic. Those would be my little problems with Google Analytics, the rest works well and is very stable, I have not had data drops or losses so everything has worked well with the objectives beyond.

What recommendations would you give to someone considering this product?

With Google Analytics you can immerse yourself in marketing without any problem obtaining the best data to boost sales since you can determine what the audience is looking for, this can determine the key points to obtain better performance in the products and services that They are offered within a company that uses this platform. I recommend using the free version to set parameters and be able to adapt but bear in mind that it will have limitations.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Mohammed A.

  • Role: Information Technology
  • Industry: Utilities
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2020

A good product which gives you insights into your

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Been around for a long time and many people know how to use it.

What is your favorite aspect of this product?

I can get a lot of information about the traffic

What do you dislike most about this product?

Cant focus on individual events and action from my traffic data.

What recommendations would you give to someone considering this product?

Easy to implement, great insights and lots of people have worked with it before

Pros

  • Reliable
  • Acts with Integrity
  • Performance Enhancing
  • Enables Productivity

Cons

  • Inhibits Innovation
  • Slower Product Innovation
  • Commodity Features

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