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Google Analytics

8.9 /10

680 Reviews Write a Review

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What is Google Analytics?

Google Analytics is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights. Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

3 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Product Impact

2023

2023 Data Quadrant Gold Medalist

2023

7 Top Rated Capabilities

10 Top Rated Features

2023

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative

4% Neutral

94% Positive

Pros

Reliable
Performance Enhancing
Enables Productivity
Helps Innovate

Feature Ratings

Average 86

Audience Segmentation

Device and Browser Analytics

Audience Demographics

Paid Search Integration

Conversion Analysis

Search Engine Optimization

Data Visualization

Customer Value Analysis

Customer Journey Modelling

Social Media Analytics

API Framework

Vendor Capability Ratings

Average 83

Business Value Created

Breadth of Features

Quality of Features

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support

Also Featured in...

Product Analytics

Score 9.0

View Google Analytics in this category (opens in a new tab)

A/B Testing

Score 8.6

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Customer Intelligence

Score 8.6

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Radcliffe B.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2020

To have better audience data use Google Analytics

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Similar services to this one may increase in price from time to time, and even be a bad service that will later cost us money, it is better to go for this Google service that has a worldwide support in many aspects, and of course safety too.

What is your favorite aspect of this product?

Whenever we have a web page or platform and we want to know who visits us, from where and from what computer, we can use Google Analytics since it offers us a very intelligent system that gives us very detailed results of each visit to the web, duration and other options.

What do you dislike most about this product?

Sometimes the platform becomes slow and does not load the visits well in their entirety, perhaps it gives a margin of error but it is quite successful even with that error. It is nothing to write home about, it is something that has a solution.

What recommendations would you give to someone considering this product?

I recommend using it since they guarantee us a good and efficient service in the data in many points. We also know that the cost may not be much if you have to pay for a specific service offered by Google Analytics.

Pros

Helps Innovate
Continually Improving Product
Reliable
Trustworthy

Role: Information Technology
Industry: Engineering
Involvement: IT Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Jul 2020

Good Product but with useless support

Likeliness to Recommend

2 /10

Pros

Security Protects
Helps Innovate
Continually Improving Product
Performance Enhancing

Cons

Vendor Friendly Policies
Less Fair
Less Caring

Jessica M.

Role: Information Technology
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2020

A Software for Powerful Digital Analytics

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics is different from many digital analytical tools because, the user can easily secure the product even without any a single coin. Again, Google Analytics is integrated or connected with many other Google products, making if more wff. There is all the information one requires to execute or run the software. The developer has a friendly tone, making all of us love it.

What is your favorite aspect of this product?

The unique thing with Google Analytics is its accuracy and accessibility. Like the analytical reports we obtain from Google Analytics has no errors. Again, Google Analytics works closely with many applications, making us have a robust analysis of the website traffic. The design of the application is extremely friendly.

What do you dislike most about this product?

Eventually, every software finds itself with some challenges, and Google Analytics is not different. For the new users, working with this application can be quite hard, but when orientation or training is conducted, things settle back.

What recommendations would you give to someone considering this product?

Digital analysis is the current way of learning more about your customers. With the many applications in the market, get one that you trust, and will assure you solid and correct results. Google Analytics is a is this application, doing well.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Google Analytics Ratings

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Device and Browser Analytics Capture and summarize device and browser information.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Product Analytics

A/B Testing

Customer Intelligence

Google Analytics Reviews

Radcliffe B.

To have better audience data use Google Analytics

Likeliness to Recommend

Pros

Good Product but with useless support

Likeliness to Recommend

Pros

Cons

Jessica M.

A Software for Powerful Digital Analytics

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Audience Segmentation

Device and Browser Analytics

Audience Demographics

Paid Search Integration

Conversion Analysis

Search Engine Optimization

Data Visualization

Customer Value Analysis

Customer Journey Modelling

Social Media Analytics

API Framework

Vendor Capability Ratings

Business Value Created

Breadth of Features

Quality of Features

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support