Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 86

Audience Segmentation

87

Device and Browser Analytics

87

Audience Demographics

86

Paid Search Integration

86

Conversion Analysis

86

Data Visualization

86

Search Engine Optimization

86

Customer Value Analysis

85

Customer Journey Modelling

83

Social Media Analytics

83

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

86

Quality of Features

86

Ease of Implementation

85

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Nathan P.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2021

Integrates with everything and a MUST

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

As Google does, their products interact with eachother very well. Failures in communication between Google Ads and Analytics is typically a result of incorrect setup/binding of the accounts. Overall, Analytics is the simplest and easiest to use compared to competitors. It's not as flashy and in my opinion doesn't allow you to get as much into the weeds regarding sales/conversion attribution and valuation of a conversion...but it does most everything well enough. Support is slow and has gone down significantly over the years.

What is your favorite aspect of this product?

Integrates with anything Google product very easily and is trustworthy. Linking to DataStudio makes building custom reports a breeze.

What do you dislike most about this product?

They're slow to innovate and service at times can be very slow or non-responsive.

What recommendations would you give to someone considering this product?

Beef up your customer service. Many of us are Google loyalists and feel we deserve more attention....especially when we're doing a large volume of business with your company.

Pros

  • Reliable
  • Enables Productivity
  • Includes Product Enhancements
  • Security Protects

Cons

  • Less Efficient Service
  • Less Caring
  • Vendor's Interest First

Charles J.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2021

Best Analytics Solution

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

They are the best analytics software available bevause they have the best software and best support

What is your favorite aspect of this product?

The details that are provided by google analytics are amazing

What do you dislike most about this product?

The dashboard is messy

What recommendations would you give to someone considering this product?

Use it for analyzing your traffic

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Andrick S.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

Excellent way to monitor a website.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics differs from other web analytics platforms because it provides better visitor accounting. Many other platforms count duplicate visits, those people who enter repeatedly in a short period of time, and other platforms collect those repetitive visits while Google Analytics does an accounting by IP address, it is able to record the visit of each new person and allows unique real visits to be counted, without the need to count repetitive visits that can affect the web productivity report. This Google Analytics accounting is unique, I love it and it makes my reports count the actual visits.

What is your favorite aspect of this product?

One of the things I like the most about Google Analytics is its visitor monitoring system. Google Analytics performs automatic monitoring which is capable of collecting the experience of each person's visit, which helps us to know which section they have visited the most, what information has interested them the most and how the visitors' journey has been in the sections of our website, I love this visit monitoring, it allows me to know what kind of impact the sections of my website are having and it also allows me to know what content on the website has been the most interesting for visitors.

What do you dislike most about this product?

All the reports collected in Google Analytics can be transferred to a storage cloud, however, the reports prepared cannot be downloaded directly, this causes the export of the collected information to be a bit complex. I would like to export my web analytics reports without using my cloud storage. It is important to note that I have not had any other problems with Google Analytics, I just don't like the way I have to export the reports, I hope this feature will be improved soon.

What recommendations would you give to someone considering this product?

Google Analytics is that system that is appropriate for any type of company, it has a good structure and the graphics system is capable of providing exact information on the performance of the website. Google Analytics counts real visits, blocks duplicate visits and is able to provide geographic information to know where the visits come from. It is a very complete software and provides detailed reports on the performance of a web page, I recommend it without a doubt.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Trustworthy

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