Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

Filter By

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 86

Audience Segmentation

87

Device and Browser Analytics

87

Audience Demographics

86

Paid Search Integration

86

Conversion Analysis

86

Data Visualization

86

Search Engine Optimization

86

Customer Value Analysis

85

Customer Journey Modelling

83

Social Media Analytics

83

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

86

Quality of Features

86

Ease of Implementation

85

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Quentin P.

  • Role: C-Level
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Can't live without Google Analytics

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

There is only one Google Analytics, although there are hundreds of apps that do a part of what GA does. Since Google is the search engine of choice for most people, it makes sense to choose GA to analyse data. It's kind of a no-brainer for me.

What is your favorite aspect of this product?

I've always loved the audience behaviour flow charts. To be able to see where people enter sites, how they then navigate through them, and at what point they leave is probably the quickest way to get an overview of a site's effectiveness. But that's only a tiny fragment of what GA does.

What do you dislike most about this product?

It's complicated. It has to be as there are thousands of data points being tracked, but that's the price I'm happy to pay for excellence.

What recommendations would you give to someone considering this product?

Take Google's free training. It will get you so much further than trying to wing it. And if you're thinking of hiring someone, make sure they go through the training first too.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

PRASHANT K.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Brief insights and detailed reports.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics can be easily recommended as an ideal tool to get analytical reports and insights about the website performance. The UI is clean, and the main dashboard is minimal and showcase all the necessary points.

What is your favorite aspect of this product?

Google helps in analyzing the trends and insights by providing detailed demographics of the traffic. * The dashboard helps a lot in showing all the main information at a glance because of its simple and intuitive user interface. * It does not require extensive knowledge to use it, it can be simple installed and set up for use. * It has a large and helpful community to guide about the features and problems.

What do you dislike most about this product?

Hints are missing that can guide the user about tool functionalities

What recommendations would you give to someone considering this product?

We have had a great experience with Google Analytics. Truly, it has helped us reach more people and drive more traffic to our website.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Narender V.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

The Best Analytics for Websites

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

1, Provides Real-time Traffic behavior/Source/Demographics. 2. Page Popularity 3, Can define Goals. 4, Conversion Tracking 5. Referrals Tracking - Keyword, Third party, etc 6. Data comparison between different dates.

What is your favorite aspect of this product?

It's a perfect tool to measure website visitor activities and website traffic. It tells many details of user behavior like how much time the individual stays on site, how many pages open. It delivers every analytics in real-time.

What do you dislike most about this product?

This is very powerful analytics platform. The universal view are very limited. It would be great if more view and funnel template is available.

What recommendations would you give to someone considering this product?

The Google Analytics is one the best raw data oriented analytics. The usefulness of this software depends upon the View, Filter, Funnel created by the user. Even google is providing complete Analytics course and Course completion Certificate for free. It provides real time user visiting along with the device types they are using to access. Demographic details of the users. Can track the source of traffic it be either organic or inorganic. The best of this platform depends upon the using the different options available.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Most Popular Google Analytics Comparisons