Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 86

Audience Segmentation

87

Device and Browser Analytics

87

Audience Demographics

86

Paid Search Integration

86

Conversion Analysis

86

Data Visualization

86

Search Engine Optimization

86

Customer Value Analysis

85

Customer Journey Modelling

83

Social Media Analytics

83

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

86

Quality of Features

86

Ease of Implementation

85

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Vsundhara B.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Google Analytics: Best analytics tool for all.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics monitors the site traffic persistently and gives point-to-point reports. The dashboard gives the layout and the UI is facilitated and systematically organized the data.

What is your favorite aspect of this product?

Google Analytics gives brief reports of basically every information, similar to socioeconomics and traffic by area which helps in tracking down our interest group. The key dashboard has all the primary information displayed on it, which helps in getting critical information at first. It is not difficult to utilize and has an incredible game plan of apparatuses. It helps me a lot in check whether the site traffic.

What do you dislike most about this product?

It incorporates an assumption to learn and adjust for new clients to get their hands on so I feel it should be gotten to the next level. the Mobile rendition is more earnestly to use than some out stages.

What recommendations would you give to someone considering this product?

Google Analytics is suitable for every single, medium, or tremendous new company or orgazisation. It gives a fair informational index of conceivable outcomes by isolating through who all visited our site and sharing information about their time spent, interest area, and responsibility with express substance. must give it a try.

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Unique Features

katerina G.

  • Role: Industry Specific Role
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Customize your work according to your need,

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google analytics can be readily used on any platform that has an active internet connection. It can also be connected with your Google Ads account. Moreover, proper comprehensive learning tutorials are present to guide the users in every possible way.

What is your favorite aspect of this product?

According to your need and scenario you create reports which are according to your desire, this helps you to figure out information that is according to your market and target.

What do you dislike most about this product?

If your web load is high then the free version is not sufficient enough and to avail proper services your need to buy the premium version which has a lot of price of $150,000, which cannot be bought by all.

What recommendations would you give to someone considering this product?

Customize your work according to your need, proper comprehensive learning tutorials .

Pros

  • Reliable
  • Enables Productivity
  • Efficient Service
  • Client's Interest First

Abhik B.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2022

One stop solution for all your website insights!

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

The nicest aspect of Google Analytics is that you don't have to constantly feed data into it; simply connect your website to a Google Analytics account and you'll have real-time access to customized information to examine and evaluate key KPIs. It gives you more information on who visits your website and allows you to categorize it further, from demographics to geography, and so on.

What is your favorite aspect of this product?

Google Analytics is my go-to tool for monitoring website traffic and analytics because it provides excellent statistics and metrics that are mostly correct. Google Analytics allows us to add numerous properties to a single account and multiple accounts to a single user. In my perspective, Google Analytics provides fairly precise statistics, and the site is also quite user-friendly.

What do you dislike most about this product?

There's no doubt that google analytics has a steep learning curve- When you first start using it, it is difficult to understand. Its terminology and nomenclature are not always easy to grasp. While it is lovely in design if you know how to use it, it takes a lot of trial and error to utilise it properly at first. Furthermore, while it can accomplish anything, it can only do so if you know how to use it for the correct search. Filtering is powerful, yet it can be difficult to use. It's not easy to find what you're looking for.

What recommendations would you give to someone considering this product?

IMO, barring the steep learning curve, and minor issues - Google analytics is a pretty robust application that can benefit all types of users : From SMBs, to enterprise level analysts.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Effective Service
  • Inspires Innovation

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