Google

Google Analytics

Composite Score

9.0 /10

CX Score

9.3 /10

254 Reviews Write a Review

Claim Software

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

Filter By

2024 Emotional Footprint Champion

Latest Award, 2024

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

Latest Award, 2024

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

100 Plan to Renew

90 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative

3% Neutral

96% Positive

Pros

Performance Enhancing
Trustworthy
Respectful
Helps Innovate

Feature Ratings

Average 86

Analytics and Reporting

Device and Browser Analytics

Data Management

Marketing Analytics

Audience Segmentation

Data Warehousing

Data Analysis and Survey Function

Conversion Analysis

Data Integrity

API Framework

Mobile Functionality

Vendor Capability Ratings

Average 84

Business Value Created

Ease of Implementation

Ease of Data Integration

Quality of Features

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Customization

Vendor Support

Also Featured in...

Website Analytics

Score 8.9

View Google Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.7

View Google Analytics in this category (opens in a new tab)

A/B Testing

Score 8.7

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

ADITYA R.

Role: Industry Specific Role
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2021

Best tool to analyze website performance;

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Concise analysis in graphical form; Provides valuable insights into website or App. Traffic Helps in optimizing and analyzing the website performance

What is your favorite aspect of this product?

No. 1 in Data presentation No. 1 in look & feel No. 1 in technology; Ease of use and speed

What do you dislike most about this product?

High Cost. Thus; not every company can afford it. Takes too much of internet bandwidth which slows down the speed of other applications At times; Google Analytics offers way too many insights which leads to the confusion

What recommendations would you give to someone considering this product?

Must reduce its fees or charges to expand its reach and business Must work on making the application faster Must change the look & feel which looks quite boring

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Faisal S.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2021

Fanatics application easier to use

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

You only required is to copy/paste a bit of Javascript onto your webpage and Google Analytics so the rest.

What is your favorite aspect of this product?

Easy to use and flexiblity available

What do you dislike most about this product?

Nothing as such

What recommendations would you give to someone considering this product?

Overall I am very happy with using Google Analytics and would definitely recommend it to anyone who ask to use or not

Pros

Helps Innovate
Enables Productivity
Inspires Innovation
Acts with Integrity

Cons

Less Efficient Service

George U.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2021

Better optimized views and visits.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

From the beginning, it has been among the best pages that exist to know where the visit comes from, either, visit time and geographical location, and this is something that differentiates it because not all pages give such a quick and such answer. successful as Google Analytics does. its use is quite acceptable compared to other similar ones.

What is your favorite aspect of this product?

My favorite part is the speed with which the platform lets me move, almost without major problems, an easy way to know who is visiting us and who is viewing the website we want to monitor, whether age, gender, location, device and others is possible. things that are important to properly segment the content that is offered to the public,

What do you dislike most about this product?

What has been happening to me for a while is that the session in my account is closed, I suppose it is a system or platform error, actually I am trying to solve that problem, otherwise it is a good platform to be aware of the things that we must pay attention on our websites. We will have more control over what we should do to have more visits and know who sees and reads us

What recommendations would you give to someone considering this product?

I will always recommend the use of this platform because it is very secure, it has a fairly good security system because it is a Google service that up to now is one of the safest sites in the world with a great faultless track record, also for being one of the services with greater access to the public and with a quite enviable quality. I absolutely recommend it.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Google Analytics Ratings

91 Likeliness to Recommend

1 Since last award

100 Plan to Renew

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Device and Browser Analytics Capture and summarize device and browser information.

Data Management Includes data sharing, data storage, records management, and data security.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Mobile Functionality Can be used on mobile devices​

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Website Analytics

Customer Intelligence

A/B Testing

Google Analytics Reviews

ADITYA R.

Best tool to analyze website performance;

Likeliness to Recommend

Pros

Faisal S.

Fanatics application easier to use

Likeliness to Recommend

Pros

Cons

George U.

Better optimized views and visits.

Likeliness to Recommend

Pros

Most Popular Google Analytics Comparisons

Firebase

Adobe Analytics

AppsFlyer

Pendo

Kochava

Mixpanel

1
Since last award

Feature Ratings

Analytics and Reporting

Device and Browser Analytics

Data Management

Marketing Analytics

Audience Segmentation

Data Warehousing

Data Analysis and Survey Function

Conversion Analysis

Data Integrity

API Framework

Mobile Functionality

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of Data Integration

Quality of Features

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Customization

Vendor Support