Product Analytics
Top Google Analytics Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

9.0

Composite
Score

+93

Emotional
Footprint

397

Reviews

Best Alternatives and Competitors to Google Analytics

Compare how Google Analytics stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

Adobe Systems

Adobe Analytics

8.4

Composite
Score

+89

Emotional
Footprint

44

Reviews

Reviews Say

Compared to Google Analytics, Adobe Analytics is:

Less Innovative

Worse at Training

Less Caring

Less Reliable

Worse at Integrating

Less Efficient

MoEngage Inc

MoEngage

8.2

Composite
Score

+86

Emotional
Footprint

27

Reviews

Reviews Say

Compared to Google Analytics, MoEngage is:

Better at Support

More Reliable

More Caring

Less Efficient

Less Transparent

Worse at Integrating

Google

Firebase

8.2

Composite
Score

+88

Emotional
Footprint

65

Reviews

Reviews Say

Compared to Google Analytics, Firebase is:

Less Efficient

Less Caring

Less Transparent

Worse at Integrating

Less Respectful

Harder to Implement

Cisco Systems

Smartlook Analytics

7.9

Composite
Score

+87

Emotional
Footprint

17

Reviews

Reviews Say

Compared to Google Analytics, Smartlook Analytics is:

Less Innovative

Less Transparent

Less Inspiring

Less Efficient

Less Reliable

Harder to Customize

Mixpanel

Mixpanel

7.8

Composite
Score

+93

Emotional
Footprint

32

Reviews

Reviews Say

Compared to Google Analytics, Mixpanel is:

Easier to Implement

More Efficient

Harder to Customize

Worse at Training

Less Transparent

Less Innovative

WalkMe

WalkMe

7.7

Composite
Score

+86

Emotional
Footprint

21

Reviews

Reviews Say

Compared to Google Analytics, WalkMe is:

Less Inspiring

Worse at Integrating

Less Caring

Less Reliable

Less Transparent

Worse at Training

Amplitude

Amplitude Analytics

7.7

Composite
Score

+78

Emotional
Footprint

37

Reviews

Reviews Say

Compared to Google Analytics, Amplitude Analytics is:

Less Inspiring

Less Caring

Less Transparent

Less Efficient

Harder to Customize

Worse at Integrating

Pendo.io, Inc.

Pendo

7.6

Composite
Score

+90

Emotional
Footprint

35

Reviews

Reviews Say

Compared to Google Analytics, Pendo is:

More Inspiring

More Reliable

More Caring

Less Transparent

Harder to Customize

Less Efficient

AppsFlyer

AppsFlyer

7.5

Composite
Score

+88

Emotional
Footprint

38

Reviews

Reviews Say

Compared to Google Analytics, AppsFlyer is:

Less Transparent

Harder to Customize

Less Respectful

Harder to Implement

Worse at Training

Less Caring

Kochava

Kochava

7.2

Composite
Score

+86

Emotional
Footprint

31

Reviews

Reviews Say

Compared to Google Analytics, Kochava is:

Harder to Customize

Worse at Training

Less Inspiring

Less Innovative

Less Reliable

Less Transparent

Adjust GmbH

Adjust

7.1

Composite
Score

+73

Emotional
Footprint

20

Reviews

Reviews Say

Compared to Google Analytics, Adjust is:

Less Inspiring

Less Transparent

Less Caring

Less Innovative

Less Efficient

Less Respectful

Heap, Inc.

Heap

6.9

Composite
Score

+75

Emotional
Footprint

22

Reviews

Reviews Say

Compared to Google Analytics, Heap is:

Less Caring

Less Innovative

Less Inspiring

Less Transparent

Harder to Use

Harder to Implement

Clevertap

CleverTap

6.5

Composite
Score

+62

Emotional
Footprint

12

Reviews

Reviews Say

Compared to Google Analytics, CleverTap is:

Less Transparent

Less Inspiring

Less Respectful

Less Caring

Less Efficient

Worse at Support

Most Popular Google Analytics Comparisons