Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
9.0 /10
CX Score
9.3 /10
Google Analytics
9.0 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

100 Plan to Renew

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
3% Neutral
96% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Respectful
  • Helps Innovate

Feature Ratings

Average 86

Analytics and Reporting

88

Device and Browser Analytics

87

Data Management

87

Marketing Analytics

86

Audience Segmentation

86

Data Warehousing

86

Conversion Analysis

86

Data Analysis and Survey Function

85

API Framework

84

Data Integrity

84

Mobile Functionality

84

Vendor Capability Ratings

Average 84

Business Value Created

87

Ease of Implementation

86

Ease of Data Integration

86

Quality of Features

86

Breadth of Features

85

Ease of IT Administration

84

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

83

Ease of Customization

82

Vendor Support

79

Google Analytics Reviews

Andreina P.

  • Role: Sales Marketing
  • Industry: Insurance
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2022

Digital presence for your website

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics shows us the performance of our website as well as helps us make decisions about which marketing campaigns are working for our site, which customers we are acquiring and a good evaluation of the web with the amount of data we provide.

What is your favorite aspect of this product?

We are very happy with the web appearance that this provides us for business model, we have found which traffic source is functional for us and where we have to optimize the website according to the user query thanks to this we really enjoy the real time traffic data and seeing how the consumer navigates through the pages of the site.

What do you dislike most about this product?

With its last update the application had a big decline due to many errors both on its website and its mobile app, it had many bugs and the information stopped being clear, Since day 12/04/2019 it does not synchronize well. In the web version it does not show any information has as value 0.

What recommendations would you give to someone considering this product?

We recommend using Google Analytics for better tracking of the number of users at the time of entering a site, what interests they have with the page and help you better understand the content your content, blog or personal project. It is a great free resource.

Pros

  • Performance Enhancing
  • Trustworthy
  • Unique Features
  • Inspires Innovation

David Antonio O.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2022

Fan of Google Analytics and all its features

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

We are using google analytics to know in detail the data and analytics of our website and the behavior of users who enter it and thus know the sections that most search and the general behavior they have, clicks on links and so on, to find the best marketing strategies to attract more traffic to the web.

What is your favorite aspect of this product?

It has analysis of the website and funnel analysis, to know the failures that the page is having and the improvements that we should do. It also allows us to see the entire customer journey on the website, so we can know their interests and change marketing strategies when necessary. The best of all is that the data is generated in real time, so we can have detailed and up to date information of what is happening on our website.

What do you dislike most about this product?

I would like them to go deeper into the email marketing data, as they show the route of the email, but not the links that the customer entered. I would also like the next update to be less confusing, as this one was very difficult for me to get familiar with the program. Redesigning the main panel so that it doesn't look so overloaded would be a great help in improving the navigability of the program.

What recommendations would you give to someone considering this product?

Google Analytics is a great free resource that everyone should know about. While these reports are not as detailed as marketers want, they still provide essential data that allows you to think valuably about the future of your business. It's another tool that helps marketers connect ROI.

Pros

  • Performance Enhancing
  • Trustworthy
  • Unique Features
  • Inspires Innovation

Lucio A.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2022

Excellent service

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

What differentiates this service from the others is that it is backed by one of the largest companies that exists... And that by having total control of what our link does on the official page, it is simple to use, since We only have to paste the link or text that they give us and from there we can have access to many options in statistics more than everything. which is important information

What is your favorite aspect of this product?

Google analytics is very useful to me because it facilitates the way in which I keep the information of those who visit my web page, that is, it is clearly seen on the Google analytics page from where they visit me, when, and for how long. Perhaps some other important data but in reality the service is quite complete

What do you dislike most about this product?

What I dislike the most is that sometimes it does not give the complete information and I have to practically guess or average to know what is happening with the visits, I think they could take this complaint more into account

What recommendations would you give to someone considering this product?

Without a doubt I would recommend the service because despite its bad things it is currently one of the best and for this reason I would like to give it a second chance to use it. I do not regret using it and knowing that I have a lot under control thanks to this essential service.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

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