What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
100 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Trustworthy
- Respectful
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
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Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Management
Marketing Analytics
Audience Segmentation
Data Warehousing
Conversion Analysis
Data Analysis and Survey Function
API Framework
Data Integrity
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of IT Administration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Vendor Support
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Google Analytics Reviews
Genesis B.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2022
An all-in-one tool for web analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
As a result of the demographic information gathered, you will be able to understand who interacts with your website the best, so you can also set up targeting on other platforms based on these insights. To analyze engagement for micro-conversions, event tracking can be used to track events. It includes countless categories that you can peruse to learn new details about clients, their online activity, and other things.
What is your favorite aspect of this product?
We can determine which features or web pages are most popular with visitors by tracking session length and time spent on various pages. We then promote those in our marketing materials. The product has many great qualities, but one of my favourites is that it offers crash reports. These are incredibly handy for development; for instance, you can determine which file and line number the crash occurred on when your app breaks and terminates the programme.
What do you dislike most about this product?
There are a few options available when you want to customize it, and there are a lot of limitations when it comes to analyzing data. Due to its limited dashboarding features and difficulty in organizing thoughts when engaging with several data streams, it is not a useful tool for tracking competitors' websites.
What recommendations would you give to someone considering this product?
With their updated reporting tool, it is much easier to analyze their entire user experience. By using this feature, we will be able to gain better visibility into the overall user journey, including the point of acquisition, touchpoints, and engagement on the app and web domains, as well as retention and stickiness rates.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Emmeline A.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2022
Provides Satisfactory Service
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Building your audience on your website plays an important role in connecting to ad platforms and analyzing how your audience behaves when they visit your website, which is an important aspect of connecting to ad platforms. Conversion/goal setups are easy to set up and can be integrated with your ad platforms.
What is your favorite aspect of this product?
The fact that Google Analytics is so common and accessible that even a novice specialist can easily use it. It is very easy for anyone to use it. We use Google Analytics for its qualitative analytics and insights, which are then considered in our marketing strategy, enabling us to optimize campaigns and channels better. It is incredibly time-efficient to monitor conversion actions, set targets, and create unique reports you can access daily.
What do you dislike most about this product?
The system needs to provide us with complete visitor information, and there is a possibility to personalize the search engine parameters according to the visitor's preferences. I wouldn't say I like that the UI is very stable. For this reason, it is difficult for first-time users to get used to it since its words and vocabulary sometimes need to be clarified.
What recommendations would you give to someone considering this product?
There are some crucial areas where it can be of great help to users, such as website conversion tracking, user behaviour, which will provide information about which parts of the product most users are engaged with, and funnels for filtering data on the website. Finally, this platform can be integrated with other pertinent tools to serve as an effective platform.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Jaivir S.
- Role: Finance
- Industry: Finance
- Involvement: IT Leader or Manager
Submitted Dec 2022
Power packed features backed with Google trust
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
If you use Google Suite in the organization, this is just the product you would love to have. There are additional features like the ROI and tracking web apps which are not with Tableau.
What is your favorite aspect of this product?
General analytics of this product are great and very intuitive. It gives you the right answers in the financial business space. It measures/integrates with web apps seemlessly.
What do you dislike most about this product?
Not much that I dislike but I would love to see it take the Business Intelligence space.
What recommendations would you give to someone considering this product?
If you have google suite in your organization and you want to see measurables in an intuitive way, this is the product you must have.
Pros
- Continually Improving Product
- Reliable
- Saves Time
- Respectful
Please tell us why you think this review should be flagged.
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