What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
100 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Trustworthy
- Respectful
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Management
Marketing Analytics
Audience Segmentation
Data Warehousing
Conversion Analysis
Data Analysis and Survey Function
API Framework
Data Integrity
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of IT Administration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Vendor Support
Also Featured in...
Google Analytics Reviews
Arnaldo B.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2022
very accurate data, recommended
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is very easy for me to differentiate between Google analytics and other similar companies because apart from the fact that it is one of the companies that analyzes the data of a web page and that comes from Google, it has been able to remain among the best in its field, this means that has stood out a lot in recent years, due to its stability, its technical support and how easy it is to use
What is your favorite aspect of this product?
Google analytics is a tool that Google provides us to be able to have more information about the people who visit our websites, among other very important data such as being able to establish a pattern of people who visit our website, be it country, city, device, age. , browser or explorer, there is also the possibility of knowing how long the person was inside the website and if there was multimedia interaction, thus allowing me to know if they like the information or data they posted on the web because this tool points me towards the person entertained her or not
What do you dislike most about this product?
Something bad about Google analytics is that the code has to be in the header part of the website and since it is sometimes complicated for new people I think it could be made a little easier for these people, I think they could do it like that the person enters a link and automatically I know it will organize everything and the code will be placed where it should go and thus prevent them from doing it wrong, in my case it has never been difficult for me, the data that it normally returns is very accurate, although the last error I had, was that the code they gave me was wrong and I didn't see any data from my website
What recommendations would you give to someone considering this product?
Creating and maintaining a website requires that we have a good attention to our public, therefore we must take care and keep abreast of what our public likes and does not like and there is no better tool than Google analytics for this job since It shows us everything graphically or in details written in numbers as well. Its best feature is the stability, security and accuracy of the data that it provides us from our website and therefore its use is recommended
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Unique Features
Please tell us why you think this review should be flagged.
Michael A.
- Role: Information Technology
- Industry: Insurance
- Involvement: Business Leader or Manager
Submitted Dec 2022
Exceptional product - GA4 is Transformational
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Its integrations and synergistic value proposition inherent in the confluences that comprise the larger google cloud and marketing platform
What is your favorite aspect of this product?
Tie - love the integrations and sum greater than parts value realizations they enable - furthermore love that with GA4 and GCP and the daily granular Big Query export have automated data collection for mining, k-means clustering, and facilitated machine learning with Big Query ML - data that is assured consistent and thus leverageable schema and frameworks!
What do you dislike most about this product?
Patience is not my greatest virtue; I am eager and excited for the value unleashing potentiations Google is steadily working towards facilitating in coming days, weeks, year.
What recommendations would you give to someone considering this product?
Its an exceptional, free, value creator and enabler that with GA4 is witnessing a transformational shovel shaped exponential acceleration in trend of value potentiation elevation. Definitely would advise leveraging true expertise in initial implementation and onboarding as there's tremendous flexibility to identify the methods, means, and measures that will translate to clear corporate value realization.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Kathy J.
- Role: Information Technology
- Industry: Energy
- Involvement: End User of Application
Submitted Dec 2022
Fast and Accurate Tool for All Sizes of Businesses
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is different from other similar products because it is suitable for all sizes of businesses. Moreover, Google Analytics is incredible because of how fast it works in providing insights.
What is your favorite aspect of this product?
The efficiency and speed of Google Analytics makes it a powerful business intelligence tool. Google Analytics offers accurate intelligence that allows us to make concrete and informed decisions.
What do you dislike most about this product?
Google Analytics has amazing capabilities. No challenges experienced when using Google Analytics.
What recommendations would you give to someone considering this product?
I like to recommend Google Analytics because I know it will never disappoint you. Google Analytics will give you the right intelligence that your business needs to grow.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2024 SoftwareReviews.com. All rights reserved.