Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
9.0 /10
CX Score
9.3 /10
Google Analytics
9.0 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

100 Plan to Renew

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
3% Neutral
96% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Respectful
  • Helps Innovate

Feature Ratings

Average 86

Analytics and Reporting

88

Device and Browser Analytics

87

Data Management

87

Marketing Analytics

86

Audience Segmentation

86

Data Warehousing

86

Conversion Analysis

86

Data Analysis and Survey Function

85

API Framework

84

Data Integrity

84

Mobile Functionality

84

Vendor Capability Ratings

Average 84

Business Value Created

87

Ease of Implementation

86

Ease of Data Integration

86

Quality of Features

86

Breadth of Features

85

Ease of IT Administration

84

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

83

Ease of Customization

82

Vendor Support

79

Google Analytics Reviews

Harry R.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

A website tracking solution.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Although the program has many excellent features, I particularly like that it provides crash reports. These are tremendously helpful for developers; for example, when your software crashes and stops the program, you can figure out which file and line number the crash occurred on. to guarantee that the issue is resolved.

What is your favorite aspect of this product?

Google Analytics is a comparatively simple, user-friendly, and cost-free application for analyzing website traffic. We can assess the effectiveness of various marketing channels and campaigns by helping us identify the type of clients those channels are generating. Exporting re-marketing lists made in Google Analytics to Google Ads is advantageous for ongoing campaigns. It also enables us to map user behavior and their journey down to the level of location and device, which helps us optimize product designs and functions.

What do you dislike most about this product?

This information is presented as interactive pie charts, bar graphs, and line graphs to make data entry easier. By examining session length, conversion rates for different events, and time spent on several pages, we may identify which features or websites are most popular with visitors. Then, we promote these functions or websites in our marketing materials.

What recommendations would you give to someone considering this product?

It is a common and simple tool that even novice professionals may use. Excellent strategies for using Google Tag Manager to increase visibility in search engine results while analyzing and evaluating CAC numbers and related campaigns. Version 4 of Google Analytics offers more robust event monitoring and Google Ads integration than previous versions.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Israel M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

This program marks a difference.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

This program marks a difference between its competitions due to the number of options that allow you to have a stable interaction on the web with each of the future clients. Google Analytics was designed to significantly increase the sales of a company and exploit the skills of each one of the users on the web, for us it has been an advantage to have the support of this program since this software has the appropriate tools to analyze my entire environment and find clients who invest in our business.

What is your favorite aspect of this product?

There are many options that make Google Analytics our favorite program to increase sales and relationships with our customers. One of the best things about this program is good marketing management. This aspect has been a fundamental factor in having a better experience with the program. On the other hand, another of the points that I like about this program is the good interface that it presents to us, it has been in charge of simplifying our performance with each of the little sisters that Google Analytics offers us to achieve the goal of finding many more clients. in the web.

What do you dislike most about this product?

During the course that I have been using this program I have realized the information and unnecessary cookies that this program is collecting while it is running, the fact that I have to constantly delete my system annoys me since it archives a lot, this can affect indirectly to other programs that you may have to implement at that time.

What recommendations would you give to someone considering this product?

Google Analytics is one of the most complete programs that we find in the market to support the flow of clients and commercial relationships that are born on the web, I recommend this program for the good integration that its interface allows you to understand how marketing and others work elements on the web that will benefit the company and its growth, this program has been a help to us for a long time and we can safely say that it is guaranteed to use it in my business.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Hina S.

  • Role: Operations
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2022

User-friendly, Data Visualization, Goal Tracking

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics is unique in that it is the only web analytics platform that allows users to measure advertising ROI and track user engagement across multiple devices. It also offers a comprehensive suite of real-time reporting and customization options, allowing users to tailor their data to their specific needs. Additionally, Google Analytics is free and is integrated with Google Adwords, providing users with more comprehensive insights into their online campaigns.

What is your favorite aspect of this product?

My favorite aspect of Google Analytics is the ability to quickly access detailed insights about user behavior on my website. With Google Analytics, I can track user engagement, understand where my website traffic is coming from, and gauge the effectiveness of my marketing campaigns. Additionally, I can customize the data to suit my specific needs and goals, making it an incredibly powerful tool.

What do you dislike most about this product?

One of the things I dislike most about Google Analytics is its complexity. It can be difficult for a beginner to navigate the interface and understand the data. Additionally, the sheer amount of data can be overwhelming and difficult to digest.

What recommendations would you give to someone considering this product?

Take advantage of the free resources Google Analytics offers to help you get the most out of the program. Utilize the tutorials and videos available on their website as well as the help center to learn the basics of the program.

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Inspires Innovation

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