Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
9.0 /10
CX Score
9.3 /10
Google Analytics
9.0 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details


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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

100 Plan to Renew

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
3% Neutral
96% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Respectful
  • Helps Innovate

Feature Ratings

Average 86

Analytics and Reporting

88

Device and Browser Analytics

87

Data Management

87

Marketing Analytics

86

Audience Segmentation

86

Data Warehousing

86

Conversion Analysis

86

Data Analysis and Survey Function

85

API Framework

84

Data Integrity

84

Mobile Functionality

84

Vendor Capability Ratings

Average 84

Business Value Created

87

Ease of Implementation

86

Ease of Data Integration

86

Quality of Features

86

Breadth of Features

85

Ease of IT Administration

84

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

83

Ease of Customization

82

Vendor Support

79

Google Analytics Reviews

Patricio G.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Good information

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google analytics differs from similar companies in that it has the stability and support to offer a quality service. This is because the company has a team of highly qualified professionals who work with advanced tools and techniques to offer the best results. In addition, the company has extensive experience in the sector and a large database to be able to offer more precise analysis. This company also offers an advisory service to help customers make better decisions.

What is your favorite aspect of this product?

The best thing about google analytics is the way it works, it is very good for obtaining statistical information about your website visitors. It is also very useful to understand user behavior and to obtain information about the origin of visitors. Additionally, it offers a wealth of tools and charts to help users better understand the data and make informed decisions. Lastly, the service is free, which helps businesses keep costs down. And of course the user interface is very intuitive and easy to use.

What do you dislike most about this product?

My least favorite or disliked thing about google analytics is that it's sometimes hard to understand the graphs and reports generated, especially if you're new to the area. Many times the language used is very technical and complicated. Also, there are many features and tools to learn, which can be overwhelming for beginners. I also want it to be more intuitive so that it is easier to use for people without prior knowledge of the tool.

What recommendations would you give to someone considering this product?

For those who want to use google analytics, my recommendation is that they learn about the subject and become familiar with the tool. There are many resources online that can help you learn how to set up and use Google Analytics. Also, there are many books and courses available for those who wish to gain a deeper understanding. Once the process is understood, it is important to configure the tool properly to get the best results. This means setting up goals, tags, and segments in the right way to collect the most useful information...

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Mohd M.

  • Role: Operations
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Google Analytics is a powerful, comprehensive Tool

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics is the most popular web analytics tool due to its ease of use, robust feature set, and strong integration with other Google products. It offers advanced features such as segmentation, custom dimensions and metrics, and real-time analytics. It also offers integration with Google Ads, which allows users to track the performance of their campaigns in one place. Additionally, Google Analytics features machine learning capabilities, allowing users to make better decisions based on data. Finally, Google Analytics is free, making it accessible to all businesses.

What is your favorite aspect of this product?

My favorite aspect of Google Analytics is the ability to track user behavior and identify areas of improvement on my website. With Google Analytics, I can quickly and easily view reports on user engagement and analyze user trends over time. This helps me to better understand what users are looking for and how to make my website more effective for them.

What do you dislike most about this product?

One of the major downsides of Google Analytics is that it can be complicated to set up and manage. Furthermore, it can be difficult to understand the data it provides and make meaningful decisions based on it. The sheer amount of data can also be overwhelming to manage, and it can be hard to identify meaningful patterns or trends among the large numbers. Additionally, the cost of using Google Analytics can be prohibitive for some businesses.

What recommendations would you give to someone considering this product?

1. Start by familiarizing yourself with the basics of Google Analytics. Take time to read through the documentation and watch tutorial videos to get a better understanding of how the platform works. 2. Set up goals and objectives for tracking. Having a clear idea of what you want to measure will help you get the most out of the data you collect. 3. Make sure to set up tracking for all of the key elements of your website and app. This includes page views, events, user behavior, and more. 4. Create custom reports and dashboards for easy access to the data you want to track. 5. Make sure to leverage the powerful segmentation features to get

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Effective Service

Michael L.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Tool for analyzing website traffic.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Our platform uses Google Analytics to monitor the proportion of organic, paid, mobile, and app users. It's a fast and practical approach to putting your notion to the test. Providing a whole funnel picture from user acquisition to income makes monitoring easier. Although Google Analytics is a valuable tool, using it successfully requires some profound knowledge.

What is your favorite aspect of this product?

We can convert more users into purchasers by figuring out the overlap between the several excursions a user takes before completing a purchase, which is numerous. The qualitative metrics and insights that Google Metrics provides are the main reasons we utilize them; they are incorporated into our marketing strategy and facilitate campaign and channel optimization. Monitoring conversion actions, establishing goals, and producing customized reports you can access daily save a tone of time.

What do you dislike most about this product?

It aids in fundamental analysis and does not offer a deeper dive into user experience and data like MixPanel. It might be challenging to implement and analyze custom metrics, which can result in the reporting of inaccurate conversion numbers. Additionally, it aggregates direct traffic with less accurate data for people who use Facebook in other ways, which needs to be more accurate.

What recommendations would you give to someone considering this product?

The qualitative metrics and insights that Google Metrics provides are the main reasons we utilize them; they are incorporated into our marketing strategy and facilitate campaign and channel optimization. Monitoring conversion actions, establishing goals, and producing customized reports you can access daily save a tonne of time. Thanks to the excellent options, it is powerful to drill down to specific information.

Pros

  • Enables Productivity
  • Trustworthy
  • Unique Features
  • Efficient Service

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