What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
100 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Trustworthy
- Respectful
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
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Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Management
Marketing Analytics
Audience Segmentation
Data Warehousing
Conversion Analysis
Data Analysis and Survey Function
API Framework
Data Integrity
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of IT Administration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Vendor Support
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Google Analytics Reviews
Lokesh D.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2023
Unleashing the Power of Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is a superior analytics tool because of its flexibility and depth of features. It has many useful functions, such as a report generator that works in real time, the ability to create custom dimensions, and the ability to monitor and record events and goals. This tool makes it simple to optimise campaigns by integrating with other Google services such as AdWords and Search Console.
What is your favorite aspect of this product?
Google Analytics has been a game-changer for me in terms of tracking and analysing user behaviour on my websites. I like that it shows me information about my website's visitors, pages seen, etc., in real time. The platform's user-friendly design allows me to quickly generate individualised reports and conduct thorough analyses of my data.
What do you dislike most about this product?
One of Google Analytics' many flaws is that it offers little in the way of client service. The only place I can turn for help if I run into problems or have queries are internet discussion boards or courses. The volume of information may also be intimidating, and it may take some time to compile reports that are specific to my needs.
What recommendations would you give to someone considering this product?
Time spent learning Google Analytics's ins and outs is time well spent, in my opinion. Several options exist for learning about analytics online, such as Google's own Analytics Academy, which provides free training and credentials. With some work, you can get the most out of Google Analytics and learn a lot about how your website is used.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Effective Service
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Nabin P.
- Role: C-Level
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2023
Most advanced analytics for enterprise websites
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is easy to implement and is widely used. Can easily handle billions of hits. Readily available training and professionals.
What is your favorite aspect of this product?
It's free for small and mid-sized businesses so the owners can grow their businesses without any burden.
What do you dislike most about this product?
It is not a self-hosted service, so cannot be confident with data privacy.
What recommendations would you give to someone considering this product?
It's easy to use and offers lots of useful features for free. Its paid plan further allows us to track and analyze big data.
Pros
- Trustworthy
- Saves Time
- Respectful
- Helps Innovate
Cons
- Security Frustrates
- Vendor's Interest First
- Less Transparent
Please tell us why you think this review should be flagged.
Ruben S.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Feb 2023
The best tool to track the website visits
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Is an amazing tool to everyone to have a website or e-commerce, also is free with all the tools that offer the system, is accurate with the metrics and you can track the visit depends of which channel did the traffic comes, also you can create a remarketing audience and use it in Google Ads.
What is your favorite aspect of this product?
That you can see the information of how many visits did you have for the different channels (Social paid, social organic, organic search, paid search, etc). Also create different type of conversions like purchase, fill a form, how much time did spend the visitor on the website, etc.
What do you dislike most about this product?
Nothing this tool is amazing
What recommendations would you give to someone considering this product?
You need to implement ASAP to your website and start to review your metrics and you can evaluate the efforts that you are doing on you website, or which channel you need to put more efforts and works better.
Pros
- Helps Innovate
- Trustworthy
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
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