What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
100 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Trustworthy
- Respectful
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Management
Marketing Analytics
Audience Segmentation
Data Warehousing
Conversion Analysis
Data Analysis and Survey Function
API Framework
Data Integrity
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of IT Administration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Vendor Support
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Google Analytics Reviews
Robert J.
- Role: Industry Specific Role
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2023
It provides data in depth and breadth.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
With Google Analytics, you can track a wide range of metrics related to website traffic, user behavior, and conversions. This level of detail makes it easy to identify areas where your website or app can be optimized to improve user engagement and conversion rates.
What is your favorite aspect of this product?
I love that it integrates with other Google products, like Google Ads and Google Tag Manager. This integration makes it easy to track the performance of our marketing campaigns and analyze how users interact with our website or app after clicking on an ad.
What do you dislike most about this product?
The sheer amount of data and options available can be confusing, and it takes some time to become familiar with the platform's features and capabilities.
What recommendations would you give to someone considering this product?
It is an excellent product that provides data in depth and breath. They should give it a try.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Patrick G.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: IT Leader or Manager
Submitted Mar 2023
Great product! Great Information
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's very well intergrated with the search space
What is your favorite aspect of this product?
The breath of detail
What do you dislike most about this product?
too many levels to drill down
What recommendations would you give to someone considering this product?
Make it more user friendly
Pros
- Respectful
- Helps Innovate
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Maria Jose U.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2023
Excellent platform
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics differs from other similar companies because it can have a greater depth in the analysis of the data. This means that you can go down to a much higher level of detail, allowing you to get much more precise information. Additionally, Google Analytics offers a wide range of analytics tools that allow users to gain a deeper understanding of their users and behaviors. These tools have been improved over time to provide a better analysis experience. Google Analytics also provides detailed reports on web traffic, which users can use to make informed decisions about content and advertising on their website
What is your favorite aspect of this product?
I like Google Analytics because it is always at the forefront of technology and offers very useful tools and information resources to help users better understand user behavior on their websites Google Analytics reports are very intuitive and easy to understand, making it ideal for beginners. It also offers a wide variety of advanced reports to help users make better marketing decisions. It is also a very scalable tool to meet the needs of users as their online presence grows
What do you dislike most about this product?
What I always find negative about google analytics is that you need advanced technical knowledge to be able to get the most out of the tool. As a result, many users are unable to gain useful information from the collected data. Additionally, the reports provided by Google Analytics are often complicated and difficult to understand. Finally, the reports are usually very general and cannot be drilled down into the specific data of a certain website. This means that many users are unable to obtain the specific information they need to improve their marketing strategies
What recommendations would you give to someone considering this product?
I would especially recommend Google Analytics because this has always been one of the main web data analysis tools. This tool allows you to better understand the behavior of your users online and adjust your marketing and advertising strategies for optimal results. It allows you to better understand the interaction with your brand, the content that interests your users the most, the clicks on your ads and the way users navigate your website. Furthermore, the platform is backed by Google's global infrastructure that is powerful enough to support the service
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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