Google

Google Analytics

Composite Score

9.0 /10

CX Score

9.3 /10

255 Reviews Write a Review

Claim Software

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

Filter By

2024 Emotional Footprint Champion

Latest Award, 2024

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

Latest Award, 2024

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

100 Plan to Renew

90 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative

3% Neutral

96% Positive

Pros

Performance Enhancing
Trustworthy
Respectful
Helps Innovate

Feature Ratings

Average 86

Analytics and Reporting

Device and Browser Analytics

Data Management

Marketing Analytics

Audience Segmentation

Data Warehousing

Conversion Analysis

Data Analysis and Survey Function

API Framework

Data Integrity

Mobile Functionality

Vendor Capability Ratings

Average 84

Business Value Created

Ease of Implementation

Ease of Data Integration

Quality of Features

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Customization

Vendor Support

Also Featured in...

Website Analytics

Score 8.9

View Google Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.7

View Google Analytics in this category (opens in a new tab)

A/B Testing

Score 8.7

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Alycia H.

Role: Sales Marketing
Industry: Healthcare
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2023

Best web analytics platform

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Simple UI, lots of useful features

What is your favorite aspect of this product?

The available features and the UI, connects easily to your site

What do you dislike most about this product?

Sometimes find discrepancies in GA data and back end data

What recommendations would you give to someone considering this product?

Use it weekly to track traffic

Pros

Reliable
Performance Enhancing
Fair
Generous Negotitation

Ajinkya K.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jul 2023

Rockstar for Analysis Purpose

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Optimize marketing campaigns. It understand customers' behavior and preferences.

What is your favorite aspect of this product?

Identify and fix issues on your website. Increase conversions and sales.

What do you dislike most about this product?

GA gathers and maintains user personal data such as IP addresses, cookies, and device identifiers, which leads to privacy and compliance problems. Natively introduce heat maps.

What recommendations would you give to someone considering this product?

Pros

Helps Innovate
Reliable
Performance Enhancing
Unique Features

Madhu Shalini R.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2023

Fantastic product!

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics will provide each and every analysis very detailed and it will predict the upcoming features of the databases also, which makes it different from other products.

What is your favorite aspect of this product?

Detailed analysis of the Analytical tool is one of my favorite aspects of Google Analytics and also this tool makes the analysis work ease of doing to predict the source of new customer analysis.

What do you dislike most about this product?

There is nothing like dislike about the product as an Analyst, I feel most of my job is fulfilled with this tool itself only predictions about the database I have summarized about the product we sell to the customers, and the reach of the market is also calculated in one place.

What recommendations would you give to someone considering this product?

I will definitely recommend the product to make their life easier about the reach and predictions and the targeted customers, so someone getting this product should definitely go for it and try it, they will like it.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Google Analytics Ratings

91 Likeliness to Recommend

1 Since last award

100 Plan to Renew

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Device and Browser Analytics Capture and summarize device and browser information.

Data Management Includes data sharing, data storage, records management, and data security.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Mobile Functionality Can be used on mobile devices​

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Website Analytics

Customer Intelligence

A/B Testing

Google Analytics Reviews

Alycia H.

Best web analytics platform

Likeliness to Recommend

Pros

Ajinkya K.

Rockstar for Analysis Purpose

Likeliness to Recommend

Pros

Madhu Shalini R.

Fantastic product!

Likeliness to Recommend

Pros

Most Popular Google Analytics Comparisons

Firebase

Adobe Analytics

AppsFlyer

Pendo

Kochava

Mixpanel

1
Since last award

Feature Ratings

Analytics and Reporting

Device and Browser Analytics

Data Management

Marketing Analytics

Audience Segmentation

Data Warehousing

Conversion Analysis

Data Analysis and Survey Function

API Framework

Data Integrity

Mobile Functionality

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of Data Integration

Quality of Features

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Customization

Vendor Support