What is Google Analytics?
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
2
Since last award
99 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
5
Since last award
Emotional Footprint Overview
+83 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Respectful
- Performance Enhancing
- Enables Productivity
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Demographics
Conversion Analysis
Data Visualization
Audience Segmentation
Customer Journey Modelling
API Framework
Cross Channel Attribution Analysis
Predictive Analytics
Real Time Workflow Automation
Metadata Management
Anomaly Detection
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Ease of Implementation
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
Gabrielle D.
- Role: Sales Marketing
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Nov 2023
Nothing i guess
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Data Analitycs and mensuration
What do you dislike most about this product?
Delay data
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Akshaj M.
- Role: Student Academic
- Industry: Engineering
- Involvement: Business Leader or Manager
Submitted Nov 2023
In-depth Insights, User-Friendly
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is different because it gives really deep insights for free. It's good at tracking all kinds of user actions and gives you a clear picture of your website’s performance. Plus, it works well with other Google tools, which is handy.
What is your favorite aspect of this product?
My favorite thing about Google Analytics is how it shows so much about who visits your site and what they do there. The data is really detailed, and you can see how changes on your site affect visitor behavior, which is super useful for making improvements.
What do you dislike most about this product?
The thing that's tough about Google Analytics is it can be really complex and hard to understand, especially if you're new to it. Sometimes, finding the exact data you need is challenging, and the interface can be overwhelming with so much information.
What recommendations would you give to someone considering this product?
If you're thinking about Google Analytics, start by setting clear goals for what you want to track. Take time to learn the basics, as it can be complex. Also, use its customization options to get the most relevant data for your needs.
Pros
- Helps Innovate
- Performance Enhancing
- Efficient Service
- Respectful
Dhruv B.
- Role: Information Technology
- Industry: Retail
- Involvement: End User of Application
Submitted Nov 2023
Amazing features and availability of data
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I haven't used anything else
What is your favorite aspect of this product?
So much data to sift through, its a delight
What do you dislike most about this product?
UX is not as easy as some other tools I'm used to
What recommendations would you give to someone considering this product?
UX and training improvements
Pros
- Efficient Service
- Effective Service
- Inspires Innovation
- Caring