What is Google Analytics?
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
2
Since last award
99 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
5
Since last award
Emotional Footprint Overview
+83 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Respectful
- Performance Enhancing
- Enables Productivity
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Demographics
Conversion Analysis
Data Visualization
Audience Segmentation
Customer Journey Modelling
API Framework
Cross Channel Attribution Analysis
Predictive Analytics
Real Time Workflow Automation
Metadata Management
Anomaly Detection
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Ease of Implementation
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
.Kim M.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2024
Featuture-rich but not built for smaller firms.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Integration with Google Products. Easy integration with other Google products like Google Ads and search console to provide a more comprehensive marketing picture.
What is your favorite aspect of this product?
Google Analytics is feature-rich offering in-depth insights.. It goes above and beyond basic website and traffic metrics.
What do you dislike most about this product?
The interface is complex and difficult to navigate. It has a steep learning curve. Many of the more advanced featutes such such as event tracking have additional setup requirments beyond the basic implementation.
What recommendations would you give to someone considering this product?
Use this product if you are familiar with it already or have time to study and learn the interface, wihch has a very steep learning curve.
Pros
- Helps Innovate
- Reliable
- Effective Service
- Caring
Atharva V.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Data-Driven Insights Unleashed by Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
What makes Google Analytics different are its easy integration with other tools, the ability to predict trends in the future, and its customisation to fit your business's needs.
What is your favorite aspect of this product?
My favorite and most helpful aspect of Google Analytics is its Predictive analysis of future trends based on the data gathered previously.
What do you dislike most about this product?
The tricky thing about Google Analytics is that it can be hard to figure out when you're new to it. And sometimes, there's just too much information coming at you, making it tough to know what's important.
What recommendations would you give to someone considering this product?
If you're thinking about using Google Analytics, start by learning the basics first. Take your time and don't rush into the advanced stuff. You can find lots of helpful guides online to help you figure things out faster.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Includes Product Enhancements
Cons
- Less Transparent
Adriana J.
- Role: Information Technology
- Industry: Media
- Involvement: End User of Application
Submitted Apr 2024
An excellent tool for tracking your customers
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Our company implemented Google Analytics to monitor all kinds of material and the number of people visiting our website. It has been the perfect tool to understand the online actions of our customers.
What is your favorite aspect of this product?
Its ease of use makes it easy to integrate into work processes, making it a tool that everyone in the company can participate in. It provides us with all the information about our customers when they visit our website.
What do you dislike most about this product?
They could add other uses besides tracking visitors to the website.
What recommendations would you give to someone considering this product?
This is a must-have tool for any company because it allows you to monitor all the actions a user performs while on your website, which is great for analyzing data and discovering which customers are loyal.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
