Google

Google Analytics

Composite Score

8.9 /10

CX Score

9.2 /10

783 Reviews Write a Review

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What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Strategy and Innovation
Product Impact

2023

2023 Data Quadrant Gold Medalist

2023

7 Top Rated Capabilities

10 Top Rated Features

2023

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

98 Plan to Renew

90 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative

4% Neutral

94% Positive

Pros

Performance Enhancing
Enables Productivity
Reliable
Helps Innovate

Feature Ratings

Average 85

Audience Segmentation

Audience Demographics

Device and Browser Analytics

Paid Search Integration

Conversion Analysis

Search Engine Optimization

Data Visualization

Customer Value Analysis

Social Media Analytics

Customer Journey Modelling

API Framework

Vendor Capability Ratings

Average 83

Business Value Created

Quality of Features

Ease of Implementation

Breadth of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support

Also Featured in...

Product Analytics

Score 9.0

View Google Analytics in this category (opens in a new tab)

A/B Testing

Score 8.8

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Customer Intelligence

Score 8.7

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

PAWAN T.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jun 2023

Excellent Tool for Analytics and Reporting

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics offers a wide range of reports that provide insights into different aspects of your website's performance. These reports include audience reports, acquisition reports, behavior reports, conversion reports, and more. Each report focuses on a specific area and provides detailed information and visualizations

What is your favorite aspect of this product?

Google Analytics helps you understand your website's traffic, user engagement, and conversions. It provides insights into how users find and interact with your site, which can be used to optimize marketing campaigns, improve user experience, and increase conversions.

What do you dislike most about this product?

Nothing to dislike as per my experience.

What recommendations would you give to someone considering this product?

I highly recommend to people and business owner to use this.

Pros

Continually Improving Product
Trustworthy
Unique Features
Efficient Service

Fredrick E.

Role: C-Level
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2023

Offers comprehensive and insightful data analysis,

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics stands out among similar products with its user-friendly interface, extensive range of features, robust tracking capabilities, and seamless integration with other Google tools, making it the go-to choice for businesses seeking powerful and comprehensive website analytics.

What is your favorite aspect of this product?

its ability to provide in-depth insights into user behavior and website performance, allowing businesses to optimize their strategies and improve their online presence.

What do you dislike most about this product?

One potential drawback of Google Analytics is its complexity for beginners or users with limited technical knowledge. The abundance of features and customization options can be overwhelming, requiring a learning curve to fully grasp and utilize the platform effectively.

What recommendations would you give to someone considering this product?

Take advantage of the available learning resources: Google provides extensive documentation, tutorials, and online courses to help you understand and make the most of the platform. Familiarize yourself with these resources to gain a deeper understanding of Google Analytics. Start with clear objectives: Determine your specific goals and metrics you want to track before diving into the tool. Having a clear understanding of what you want to achieve will help you set up relevant tracking and focus on the data that matters most to your business.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Kariri J.

Role: Information Technology
Industry: Construction
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2023

Google Analytics Has Been Impressive

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics outshines other tools due to its accuracy. It is an excellent and impressive software.

What is your favorite aspect of this product?

I like the simplicity and ease of use of Google Analytics. Google Analytics is also affordable to use.

What do you dislike most about this product?

I do not dislike Google Analytics at all.

What recommendations would you give to someone considering this product?

I highly recommend Google Analytics.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Google Analytics Ratings

91 Likeliness to Recommend

1 Since last award

98 Plan to Renew

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Device and Browser Analytics Capture and summarize device and browser information.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Product Analytics

A/B Testing

Customer Intelligence

Google Analytics Reviews

PAWAN T.

Excellent Tool for Analytics and Reporting

Likeliness to Recommend

Pros

Fredrick E.

Offers comprehensive and insightful data analysis,

Likeliness to Recommend

Pros

Kariri J.

Google Analytics Has Been Impressive

Likeliness to Recommend

Pros

Most Popular Google Analytics Comparisons

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Elastic Observability

1
Since last award

Feature Ratings

Audience Segmentation

Audience Demographics

Device and Browser Analytics

Paid Search Integration

Conversion Analysis

Search Engine Optimization

Data Visualization

Customer Value Analysis

Social Media Analytics

Customer Journey Modelling

API Framework

Vendor Capability Ratings

Business Value Created

Quality of Features

Ease of Implementation

Breadth of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support