Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

99 Plan to Renew

1
Since last award

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 86

Audience Segmentation

87

Device and Browser Analytics

87

Audience Demographics

86

Paid Search Integration

86

Conversion Analysis

86

Data Visualization

86

Search Engine Optimization

86

Customer Value Analysis

85

Customer Journey Modelling

83

Social Media Analytics

83

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

86

Quality of Features

86

Ease of Implementation

85

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Mohit Y.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

Very powerful but difficult to implement

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Usually, I would have written a distinction but Google Analytics is a category creator in itself, and nothing comes close to it. Furthermore, its integration with other Google Tools such as Webmaster Tools makes it tremendously powerful getting data with even the most comprehensive internal custom solutions cannot compete with.

What is your favorite aspect of this product?

The new predictive analytics and real time analytics add tremendous value to our ongoing efforts no longer we need to wait for 24 hours to get results of a new campaign we can track time on a real time basis. The predictive analytics while is not something too elegant but every once in a while they will throw an insight that you might miss with all the data being processed by Analytics and works like a nifty assistant.

What do you dislike most about this product?

Google's usage of data sampling and limiting insights when sample size is small are my primary issues with otherwise an excellent solution.

What recommendations would you give to someone considering this product?

Nothing comes close to Google Analytics as long as you have the requisite trained manpower to harness it, further free advanced certifications are being offered by Google itself that you can take a look at if you want to do it yourself. There are lot of custom scripts that are out there and it won't hurt to check some third party resources such as Neil Patel, Labnol and Moz from time to time to keep yourself updated.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Farhad N.

  • Role: Finance
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

Fantastic product, but challenging for beginners.

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

It contains some of the most robust statistics available. Outstanding filtering abilities and excellent meta-tagging for targeted searches. Robust alternatives for the analysis you wish to do.

What is your favorite aspect of this product?

The application is extremely graphic and relies heavily on clicking to locate and utilize things. It's excellent for digging deeper without the need for a filter.

What do you dislike most about this product?

Once you start using it, it's difficult to grasp. Its terminology and usage are not always straightforward. Although it has a lovely design once you understand how to use it, it takes a lot of trial and error to utilize it correctly at first.

What recommendations would you give to someone considering this product?

There must be a instruction for the beginners for learning this software better.

Pros

  • Helps Innovate
  • Saves Time
  • Continually Improving Product
  • Reliable

Dedan M.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Improved Product Analytics With Google Analytics

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

With Google Analytics, it is easy to handle both product and web analytics. The software also comes with some great mobile analytics features.

What is your favorite aspect of this product?

Using Google Analytics is easy and the software is seamless to understand With Google Analytics, understanding business analytics is easy

What do you dislike most about this product?

Not many hurdles and Google Analytics has been great

What recommendations would you give to someone considering this product?

I recommend Google Analytics for both web and product analytics

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

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