Google

Google Analytics

Composite Score

8.9 /10

CX Score

9.2 /10

720 Reviews Write a Review

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What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Strategy and Innovation
Product Impact

2023

2023 Data Quadrant Gold Medalist

2023

7 Top Rated Capabilities

10 Top Rated Features

2023

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

99 Plan to Renew

1
Since last award

90 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative

4% Neutral

94% Positive

Pros

Reliable
Performance Enhancing
Enables Productivity
Helps Innovate

Feature Ratings

Average 86

Audience Segmentation

Device and Browser Analytics

Audience Demographics

Paid Search Integration

Conversion Analysis

Data Visualization

Search Engine Optimization

Customer Value Analysis

Customer Journey Modelling

Social Media Analytics

API Framework

Vendor Capability Ratings

Average 83

Business Value Created

Breadth of Features

Quality of Features

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Usability and Intuitiveness

Vendor Support

Also Featured in...

Product Analytics

Score 9.0

View Google Analytics in this category (opens in a new tab)

A/B Testing

Score 8.7

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Customer Intelligence

Score 8.7

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Marie M.

Role: Finance
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2023

Great product for technical users

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

The most popular online analytics tool is probably Google Analytics, and although being free, it is widely used. This includes straightforward use cases like knowing a user's session count and more complicated use cases like tracking conversion goals for purchases and final revenue targets.

What is your favorite aspect of this product?

When it relates to site data reporting, traffic analysis, and other features, Google Analytics is a treasure. Now, we use Google Analytics to keep track of all of our customized events. And Google's native Looker Studio is used to visualize this data. It offers tools for reporting and visualizing detailed site data.

What do you dislike most about this product?

For those who are unfamiliar with the product, it is exceedingly difficult, and the learning curve gets steeper with each new feature it introduces. It can be difficult to tag particular things, like hitting a button, as that calls for a different Google product.

What recommendations would you give to someone considering this product?

The foundation of all we do and plan turned out to be this program. This not only enables direct integration with tools like Google AdWords and the visibility of ad performance, but it also enables the development of subsequent apps and tactics while taking into account the current website user behavior.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Jose B.

Role: Sales Marketing
Industry: Transportation
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2023

A beautiful tracking tool

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Unlike other tools, this one is unique in that it is easy to use, easy to navigate, and offers a wide range of features. is more relevant.

What is your favorite aspect of this product?

What I admire most about this tool is that it integrates seamlessly with other Google products, making it quite a powerful tool, and it can also help make decisions on how to improve the site to make it more user-friendly and efficient. visitors

What do you dislike most about this product?

In my particular experience with this tool, I can say that it is unique and flawless as it is a good starter tool for any organization that wants to track its performance and understand visitor behavior.

What recommendations would you give to someone considering this product?

One of the reasons why we offer this tool ourselves is because this tool helps to perceive the traffic and all the performance of our website and offers us benefits in real time.

Pros

Performance Enhancing
Unique Features
Effective Service
Caring

Darmon J.

Role: Finance
Industry: Energy
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2023

Great Tool with Great Features

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

If there is something that makes Google Analytics better than other similar products, it has to be its accuracy. The accuracy of the insights of Google Analytics makes it an unbeatable tool.

What is your favorite aspect of this product?

The ease of use of Google Analytics is one of my favorite aspects about this tool. Google Analytics has an easy to understand interface.

What do you dislike most about this product?

Google Analytics has incredible and flawless features. I do not see any challenges when using Google Analytics.

What recommendations would you give to someone considering this product?

Google Analytics is so impressive. I highly recommend Google Analytics to everyone.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Google Analytics Ratings

90 Likeliness to Recommend

99 Plan to Renew

1 Since last award

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Device and Browser Analytics Capture and summarize device and browser information.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Product Analytics

A/B Testing

Customer Intelligence

Google Analytics Reviews

Marie M.

Great product for technical users

Likeliness to Recommend

Pros

Jose B.

A beautiful tracking tool

Likeliness to Recommend

Pros

Darmon J.

Great Tool with Great Features

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Audience Segmentation

Device and Browser Analytics

Audience Demographics

Paid Search Integration

Conversion Analysis

Data Visualization

Search Engine Optimization

Customer Value Analysis

Customer Journey Modelling

Social Media Analytics

API Framework

Vendor Capability Ratings

Business Value Created

Breadth of Features

Quality of Features

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Usability and Intuitiveness

Vendor Support