Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 86

Audience Segmentation

87

Device and Browser Analytics

87

Audience Demographics

86

Paid Search Integration

86

Conversion Analysis

86

Data Visualization

86

Search Engine Optimization

86

Customer Value Analysis

85

Customer Journey Modelling

83

Social Media Analytics

83

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

86

Quality of Features

86

Ease of Implementation

85

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Carissa L.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2023

The best at what it does!

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google is hands down the best at what it does for SEO, reporting, ads. I think the data captured is the most reliable.

What is your favorite aspect of this product?

i think the variety of reports you can run is the best feature on Analytics. Helps you view data from so many different points.

What do you dislike most about this product?

I found the G4A update to be a bit of a set back and had to re-learn a lot of the aspects of Google Analytics like where to find reports and data.

What recommendations would you give to someone considering this product?

Take the free courses, they are great learning tools. Google support is also excellent when you are having issues.

Pros

  • Helps Innovate
  • Reliable
  • Unique Features
  • Inspires Innovation

Ahmet Ekmel K.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2023

Nothing Compares to GA

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

I have never seen better analytics tool than GA, although alternatives were available and I was always going back to GA to check better

What is your favorite aspect of this product?

I like the way in which I can customize reports and connect it with Google Data Studio where I can use any visuals

What do you dislike most about this product?

I do not like that the Goals are not available in GA4 getting ready to conversions only would be difficult

What recommendations would you give to someone considering this product?

There were demo accounts available for Google Analytics Universal, I suppose it would be available for GA4, give that a try

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Unique Features

Yasemin D.

  • Role: Information Technology
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2023

Absolute Must Have, Love It

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

It's the single most amazing web analytics tool that I am using for many years and the competitors are far from perfect.

What is your favorite aspect of this product?

Especially working with UTMs, source/mediums and conversions make life a lot easier for us when we are analyzing the website traffic.

What do you dislike most about this product?

Especially the transition from Google Analytics Universal to Google Analytics 4 was painful, however it passed

What recommendations would you give to someone considering this product?

I'd definitely recommend them to use demo account to get around and understand how it's workingEspce

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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