Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

Filter By

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

90 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

Chart with 5 data points.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Range: 0 to 100.
End of interactive chart.
{y}
{name}

Emotional Footprint Overview

Product Experience:
94%
Negotiation and Contract:
90%
Conflict Resolution:
91%
Strategy & Innovation:
91%
Service Experience:
91%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

Chart

Bar chart with 10 data series.
The chart has 1 X axis displaying values. Range: -0.5 to 0.5.
The chart has 1 Y axis displaying values. Range: 0 to 100.
End of interactive chart.
2% Negative
5% Neutral
93% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 85

Audience Segmentation

87

Conversion Analysis

86

Device and Browser Analytics

86

Audience Demographics

86

Paid Search Integration

86

Search Engine Optimization

85

Customer Value Analysis

85

Data Visualization

85

Social Media Analytics

83

Customer Journey Modelling

83

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

85

Ease of Implementation

85

Quality of Features

85

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Rajiv K.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2025

Get Analytics -Easy to use tool for Best analytics

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Easy to use and implement ads and get the forecast of it and results of it as well

What is your favorite aspect of this product?

best part is to get the result easily and mostly the accurate result graph as well

What do you dislike most about this product?

nothing everything is fine and easy to setup as well

What recommendations would you give to someone considering this product?

best product please purchase if you are looking for analytical tool for ads and leads

Pros

  • Efficient Service
  • Effective Service
  • Caring
  • Saves Time

Adnan C.

  • Role: Finance
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Google analytics for traffic analyse

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google analytics create deep insights on how user interact and analyze all user data like their age , location .

What is your favorite aspect of this product?

Google analytics keep record of all the traffic information on the site and peak engagement time with feature of ecommerce tracking.

What do you dislike most about this product?

I would say that it require some prior learning to use google analytics, rest it is best in my opinion.

What recommendations would you give to someone considering this product?

I would recommend this to everyone out there who want to use for best analytics of their customer engagement record and traffic analysis on website with best privacy tracking.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Effective Service

Piyushi G.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

An In-Depth Analysis of Google Analytics

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics provides in-depth data analysis, audience insights, and real-time tracking features.

What is your favorite aspect of this product?

Its Free version offers a lot of powerful features.

What do you dislike most about this product?

It May require extra plugins or configurations for more complex tracking.

What recommendations would you give to someone considering this product?

Recommended for those who are already using other Google services.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Efficient Service

Most Popular Google Analytics Comparisons