Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

Filter By

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 86

Audience Segmentation

87

Device and Browser Analytics

87

Audience Demographics

86

Paid Search Integration

86

Conversion Analysis

86

Data Visualization

86

Search Engine Optimization

86

Customer Value Analysis

85

Customer Journey Modelling

83

Social Media Analytics

83

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

86

Quality of Features

86

Ease of Implementation

85

Ease of Data Integration

85

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Ease of Customization

82

Availability and Quality of Training

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Paras R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2024

Fantastic product!

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

It provides extensive tracking features, such as those for user acquisition, behavior and conversions. Furthermore, This platform offers sophisticated functionalities such as personalised reporting, segmentation of data and combination with other google technologies. Web professionals and testers alike appreciate it because of its easy to use interface and extensive documentation, which cater to both technical and non- technical users.

What is your favorite aspect of this product?

Its adaptability and comprehensiveness of information. I can monitor a broad variety of user actions using it, from straightforward pageviews to intricate conversions. Furthermore, a full perspective of user interactions is provided by Google Analytics connectivity with other Google tools like Google tools like Google Data Studio and Google ads, which aids in my ability to make data- driven decisions.

What do you dislike most about this product?

Although it is a very strong tool, especially for more intricate analysis, I occasionally find its interface to be too confusing. Finding the precise data I need can be challenging due to the overwhelming amount of measurements and characteristics. Furthermore, the inability to handle some data types like offline conversions can be annoying for testing circumstances.

What recommendations would you give to someone considering this product?

For testers, its many capabilities, simplicity of use and compatibility with other Google technologies make it an invaluable tool. But be ready to put in some time to become familiar with its features and comprehend how to use its data to guide your testing. You can utilise the software to enhance functionality and user experience of your product with a little bit of skill.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Karthick R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

Ease of Use

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

Comprehensive Data Collection and Reporting Integration with Google Ecosystem Advanced Segmentation and Audience Insights Real-Time Data and Monitoring Customization and Flexibility

What is your favorite aspect of this product?

Customizable goals and events Advanced segmentation Attribution modeling

What do you dislike most about this product?

Setup and configuration Data sampling Custom reporting limitations

What recommendations would you give to someone considering this product?

Start with Google Analytics 4 (GA4) Set Clear Goals from the Beginning Utilize Google Tag Manager (GTM) Leverage the Built-in Reporting Templates

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Arvid O.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

Leading analysis tool, Google Analytics.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

This tool provides everything you need to analyze websites. From demographics to device usage, it gives us all the information we need about our website and apps. Our business can continue to grow by tracking crucial metrics with ease thanks to simple dashboards and reports.

What is your favorite aspect of this product?

The Google Analytics feature that I appreciate most is its ability to provide comprehensive data on user behavior on our website and applications. Additionally, Google Analytics tracks a variety of matrices, such as pages, democratic events, and goal competitions. Thanks to this, we can have a deep understanding of how visitors interact with our content.

What do you dislike most about this product?

Some elements seem a little hidden or difficult to use, so it can be daunting at first, especially for new users.

What recommendations would you give to someone considering this product?

Google Analytics is one of the best website analytics tools on the market, allowing businesses to measure and improve their online performance as well as solve a variety of business problems.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Google Analytics Comparisons