Google Analytics

What differentiates Google Analytics from other similar products?

Google Analytics has the ability to dive into marketing without problem, being able to go deeply into what people are looking for and thanks to the fact that it is a Google provider it is even more specific because this company is the one that covers the most within the internet with its Search Engine. So this platform can see what really works or not knowing with keywords with the things that people search the most and the keywords that the companies that use the most.

What is your favorite aspect of this product?

I like that it is very detailed, giving me real-time data of the visitors on the website, thus being able to track traffic and determine people's tastes. With this tool I can see direct and organic traffic, traffic from social networks, by mail and referral, with this data I can easily measure the performance of a website, improve a product or service, see what is more trending and what it's really working.

What do you dislike most about this product?

I have no problems that can hinder the work process that I do with Google Analytics, I could improve the visual aspect a little by being a little simpler since to understand the operation of this platform it may take a while to complete and understand its operation and get the maximum profit.

What recommendations would you give to someone considering this product?

If you want to start a small business and want to know what can work for you and what customers are looking for, this tool can be very useful, providing great support in case you have any questions about its functions. With this platform you can help the exponential growth of your company.

What differentiates Google Analytics from other similar products?

Google Analytics par excellence has been more precise with tracking the ROI of the social content that is taught in the company, thus being able to monitor the trends of the traffic that is generated from the variety of promotions and within the main website. This tracking allows me any type of traffic data to be able to develop strategies and/or make any changes for clients.

What is your favorite aspect of this product?

It provides valuable information in detail for digital marketing, generating clear reports, thus being able to set objectives on what customers are looking for. I can integrate it with electronic commerce making this a powerful tool since I can offer some type of promotion that allows to attract more customers. It is easy to learn, the platform is very simple, although there are quite a few training courses on the web in case you want to get the most out of it. In summary, with Google Analytics you can track and track all the interactions of your website, being able to consult and measure all sources of traffic, such as attributions, etc.

What do you dislike most about this product?

The interface has been very similar to previous versions, therefore the way in which Google Analytics presents its platform with tools has not changed much, this is a bit disappointing since there are more tools on the market with more updated functions of greater utility. However I use this platform due to its simplicity.

What recommendations would you give to someone considering this product?

I recommend Google Analytics for the simplicity of analyzing your website traffic. Google is part of the majority of the internet and is a most used search engine so if you want to obtain more precise data this tool is your best option. I recommend testing the platform first before making a full deployment as getting the most out of it can yield good results.

What differentiates Google Analytics from other similar products?

Being within the sales department I have had to solve several problems that this field requires and with Google Analytics I have been able to solve those problems. With this platform you can measure the performance of the sales pages, be able to analyze and monitor organic traffic, thus knowing if it is improving or not and other demographic data that allows me to have diverse information to improve my sales.

What is your favorite aspect of this product?

It provides a detailed tool of the visitors on the website and also the traffic in real time. With Google Analytics you can measure the performance of the destination website and which page is being converted or not. The quality of a website's content can be measured to determine which content attracts people or not. This platform can be connected to Google ads in which you can also track how many people are reaching the ad and what direct impact they are giving to sales.

What do you dislike most about this product?

There is a logic flaw in the data analysis where the total number of users appears in a column, which does not match even close to the numbers that are analyzed manually. They should be integrated with the search console in order to have all the tools in one place and speed up the work process.

What recommendations would you give to someone considering this product?

I recommend this platform both to people who develop websites as well as people who perform data analysis with in my case of sales or other departments such as marketing. Google Analytics can be very complete with a very friendly control panel that adapts to any type of user who has experience or not.